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- All HBS Web (67)
- Faculty Publications (10)
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- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
online ad budget is spent on search advertising, which is more effective than banner advertising at driving traffic. The ability to place your ad on the screen exactly where someone is searching for...
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- 18 Nov 2014
- First Look
First Look: November 18
television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, including measures of brands' website traffic and transactions as well as ad content measures for 1,224...
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Sean Silverthorne
- 12 Aug 2008
- Op-Ed
Google-Yahoo Ad Deal is Bad for Online Advertising
sponsored search advertising. Industry estimates indicate that Google earns dramatically higher fees for each search.5 By assigning substantial traffic to Google, Yahoo can increase its short-run revenues.6...
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- 30 Apr 2013
- First Look
First Look: April 30
intermediary to divert consumers to its favored destinations. Applied to Internet search engines, we investigate a diversion mechanism based on Google's exclusive award of preferential placement to its own services. Using web View Details
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Sean Silverthorne
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
device is a part of a greater Nike+ ecosystem that has attracted over 18 million users who happily share their athletic achievements with others. Just do a search on #nikeplus on Twitter, and you will discover a Nike-related tweet every...
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by Mikolaj Piskorski
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
value than e-commerce, such as immediacy, curated selection, or allowing touch and feel of non-digital experiential goods. Thinking of online shopping as a compliment and an opportunity, rather than as a substitute and a threat to offline shopping, and View Details
- 28 Oct 2014
- First Look
First Look: October 28
of Search Engine Services: Channel Interdependence in Search Engine Results By: Edelman, Benjamin, and Zhenyu Lai Abstract—The authors examine prominent placement of search...
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Carmen Nobel
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
Google reviews (Google’s current tying strategy) or reviews from multiple platforms determined to be the best-performing by Google’s own organic search algorithm. We find that users prefer the version that does not exclude competitor...
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Dina Gerdeman
- 04 Dec 2013
- Research & Ideas
The Fantastic Horizon: How to Invest in a New City
there is rapid and massive urbanization everywhere as people leave farms for cities in search of opportunity. Half of the world is urban today, and the urban population will double in the next three decades. Second, this migration is...
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- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
IQ from IP: Simplifying Search in Portfolio Choice By: Chen, Huaizhi, Lauren Cohen, Umit Gurun, Dong Lou, and Christopher J. Malloy Abstract— Using a novel database that tracks web traffic on the SEC’s View Details
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Dina Gerdeman
- 04 Dec 2012
- First Look
First Look: December 4
Evidence from EDGAR Search Traffic Authors:Charles M.C. Lee, Paul Ma, and Charles C.Y. Wang Abstract Using Internet traffic patterns from the...
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Carmen Nobel
- 07 Feb 2012
- First Look
First Look: February 7
making, and practice. We discuss important implications and offer suggestions for further research. Read the paper: http://dx.doi.org/10.1287/orsc.1100.0618 Equitable and Efficient Coordination in Traffic Flow Management Authors:Cynthia...
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Sean Silverthorne
- 17 Jun 2014
- First Look
First Look: June 17
https://pubwww.hbs.edu/faculty/Pages/download.aspx?name=14-070.pdf Search Based Peer Firms: Aggregating Investor Perceptions Through Internet Co-Searches By: Lee, Charles M.C., Paul Ma, and Charles C.Y. Wang Abstract—Applying a...
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Sean Silverthorne
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
potential partners, all of whom are extremely busy. Networked incubators have sprung up now because of the critical need for access: The Internet economy is very much a network economy in which access and connections can help quickly launch businesses, increase the...
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- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
Typical of comments regarding the issue of choice were those by Mehmet Genc, who said, "As choice increases, search costs increase . . . [and] it takes longer to make a decision. At the same time, due to social changes, we have even...
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- 08 Oct 2013
- First Look
First Look: October 8
Abstract—Platforms use search diversion in order to trade off total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that the entry of a...
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Sean Silverthorne
- 26 Jan 2010
- First Look
First Look: Jan. 26
When participation costs are large relative to the volume of traffic an ad platform can offer, an advertiser may forego use of an ad platform that the advertiser otherwise finds profitable. Mergers between ad platforms can increase...
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Martha Lagace
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
looking at observational data on user traffic to Yelp from search engines, we find that Google’s exclusion of downstream competitors may have been effective. The share of Yelp’s View Details
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Dina Gerdeman
- 22 Nov 2016
- First Look
November 22, 2016
some policy implications for regulators designing third-party monitoring regimes. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=51917 The Search for Peer Firms: When Do Crowds Provide Wisdom? By: Lee, Charles M.C., Paul...
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Sean Silverthorne
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
determine whether the practice results in "collusion and monopoly?" In fact, does platform leadership have to be confined to those firms developing technology? Can it just as well be established by marketers who serve as traffic...
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by James Heskett