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- All HBS Web (891)
- Faculty Publications (36)
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- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
a compelling argument ... . The bottom line: Speed is good for intellectual property." According to B. V. Krishnamurthy, "Of all the resources available to humankind, there is one which is given in equal measure to everyone ......
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by James Heskett
- November 2018 (Revised April 2019)
- Case
Zespri Grows
By: David E. Bell and Natalie Kindred
Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but...
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Keywords:
Agribusiness;
Kiwi;
Kiwifruit;
Agriculture;
Global Supply Chain;
Branding;
Produce;
Coordinated Industry Structure;
Industry Coordination;
Countercyclical Supply;
New Product Development;
Product Strategy;
Differentiation;
Food;
Quality;
Trade;
Brands and Branding;
Marketing;
Strategy;
Global Strategy;
Change Management;
Organizational Change and Adaptation;
Globalization;
Globalized Firms and Management;
Competitive Strategy;
Resource Allocation;
Product Development;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
New Zealand
Bell, David E., and Natalie Kindred. "Zespri Grows." Harvard Business School Case 519-047, November 2018. (Revised April 2019.)
- 05 May 2022
- Research & Ideas
Why Companies Raise Their Prices: Because They Can
School. Despite the steady increase, shoppers still bought their favorite breakfast cereals, paper towels, and other consumer goods during the decade and a half before the pandemic began, write MacKay,...
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by Rachel Layne
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
typical consumers think. That's fine if you only want to keep making incremental improvements to your products, says Jill Avery, senior lecturer at Harvard Business School and a former brand manager at Gillette, Samuel Adams, and...
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by Michael Blanding
- 13 May 2024
- Research & Ideas
Picture This: Why Online Image Searches Drive Purchases
topping $85 billion by 2032, according to Fortune Business Insights. Consumers increasingly expect to find the goods they want easily, and a satisfying search feature could give retailers an advantage. The...
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- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
Cashing in on the $60 billion global luxury goods market has never been tougher—or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself...
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- 02 Jun 2003
- Research & Ideas
Stuck in Gear: Why Managers Don’t Act
help the organization," he writes in his new book, Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them. These actions or commitments behave as double-edged swords, Sull says. They have a lifecycle, he...
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by Martha Lagace
- 17 Jan 2011
- Research & Ideas
Being the Boss
to go from good to great," Hill says. Being the Boss describes the challenges that good bosses face as they endeavor to manage themselves, manage their networks, and manage their teams. In short, being...
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by Carmen Nobel
- 09 Feb 2015
- Research & Ideas
Professional Networking Makes People Feel Dirty
found that people felt physically dirtier after recalling past transgressions than after recalling good deeds. The study's authors called it the "Macbeth effect," referring to the Shakespearean scene in which a guilt-racked Lady Macbeth...
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by Carmen Nobel
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
appropriately staged over a number of years. This situation could be said to characterize the mainframe computer industry during the 1980s, when business customers moved away from mainframes towards UNIX-based "open...
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by Stuart C. Gilson
- January 2017
- Case
Bayer AG: Bidding to Win Merck's OTC Business
By: Benjamin C. Esty, Marc Baaij and Arjen Mulder
Shortly after submitting their best and final offer to acquire Merck's Consumer Care Division (a collection of "over-the-counter" (OTC) products with sales totaling $2 billion), the Bayer M&A team was given a chance to revise their bid because another potential...
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Keywords:
Acquisition;
Bidding Strategy;
Valuing Synergies;
Negotiations;
Corporate Strategy;
Business Unit Strategy;
Bidding Process;
Discounted Cash Flow;
Cross-border M&A;
Tax Shields;
Valuation;
Competitive Strategy;
Auctions;
Bids and Bidding;
Germany;
United States;
United Kingdom
Esty, Benjamin C., Marc Baaij, and Arjen Mulder. "Bayer AG: Bidding to Win Merck's OTC Business." Harvard Business School Case 217-021, January 2017.
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
authority over its businesses in the United States. Unilever's weak performance in the United States market was an unsustainable position for a firm that aspired to be a global consumer goods player. The...
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- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
fulfillment of basic needs, such as Consumer Product Goods and apparel basics, is growing. With customers increasingly ordering these and other products online, potential shoppers have fewer reasons to leave...
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- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
rely on the reputation of the nonprofit and the belief they have that the organization is doing, and will continue to do, good work. Edelman PR tracks consumer trust in global brands and has found that many...
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by Manda Salls
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
manufacturing, after all, is consumed domestically. The more sophisticated and organized the domestic consumer base becomes, the easier it will be for China to move into...
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- March 13, 2023
- Article
Sales Teams Need to Stop Focusing on the Customer Funnel
Understanding where customers are, how they navigate streams in your market, and how to interact with them in a given stream is now central to crafting a good customer experience, and that has implications. Among other things, companies need to shift from thinking...
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Keywords:
Customer Experience;
Customer Value and Value Chain;
Customer Relationship Management;
Consumer Behavior
Cespedes, Frank V. "Sales Teams Need to Stop Focusing on the Customer Funnel." Harvard Business Review (website) (March 13, 2023).
- April 2010 (Revised October 2010)
- Case
Vale: Global Expansion in the Challenging World of Mining
By: Tarun Khanna, Aldo Musacchio and Ricardo Reisen de Pinho
In 2009 the management of Vale, a Brazilian diversified mining company and the largest iron ore producer in the world, was under pressure from at least two fronts. First, the emergence of China as the most important consumer of iron ore in the last few years had...
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Keywords:
Financial Crisis;
Investment;
Global Strategy;
Risk Management;
Market Entry and Exit;
Business and Government Relations;
Competitive Strategy;
Mining Industry;
Brazil
Khanna, Tarun, Aldo Musacchio, and Ricardo Reisen de Pinho. "Vale: Global Expansion in the Challenging World of Mining." Harvard Business School Case 710-054, April 2010. (Revised October 2010.)
- 01 Mar 2016
- First Look
March 1, 2016
their demand for a risky asset by weighing two signals: an average of the asset’s past price changes and the asset’s degree of overvaluation. The two signals are in conflict, and investors “waver” over time in the relative weight they put on them. The model predicts...
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Sean Silverthorne
- 02 Oct 2006
- Research & Ideas
Negotiating in Three Dimensions
negotiating set-up. Negotiators sometimes can discover hidden sources of value and then craft agreements to unlock that value and overcome barriers created by poor deal design. Now let's move to some errors in our most familiar first...
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by Martha Lagace
- 18 Sep 2007
- Research & Ideas
How Brand China Can Succeed
investors grows apace, there is just not enough preexisting brand equity among the world's consumers to inoculate Brand China against the current tide of negative publicity. What should China do? First, the central government must ensure...
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by John Quelch