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- All HBS Web (17)
- Faculty Publications (10)
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- July 2022
- Case
FIJI Water: Carbon Negative? (Abridged)
In the midst of increasing press scrutiny of the bottled water industry’s environmentally harmful practices, FIJI Water made a series of sustainability promises. The boldest of these was a pledge to go “carbon negative.” The company said that not only would they offset...
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Keywords:
Carbon Footprint;
Carbon Offsetting;
Environmental Accounting;
Climate Change;
Environmental Sustainability;
Pollution;
Cross-Cultural and Cross-Border Issues;
Misleading and Fraudulent Advertising;
Non-Governmental Organizations;
Brands and Branding;
Food and Beverage Industry;
Fiji;
United States
Toffel, Michael W., George Serafeim, Francesca Gino, Stephanie Van Sice, and Tom Quinn. "FIJI Water: Carbon Negative? (Abridged)." Harvard Business School Case 623-004, July 2022.
- March 2012 (Revised August 2014)
- Case
Fiji versus FIJI: Negotiating Over Water
By: Francesca Gino, Michael W. Toffel and Stephanie van Sice
This case examines negotiations between a company and government over natural resources. The Fijian government proposed a substantial increase in its water extraction tax that would only apply to large extractors, and thus to FIJI Water and not to its competitors. FIJI...
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Keywords:
Negotiation;
Business and Government Relations;
Cross-Cultural and Cross-Border Issues;
Distribution Industry;
Fiji
Gino, Francesca, Michael W. Toffel, and Stephanie van Sice. "Fiji versus FIJI: Negotiating Over Water." Harvard Business School Case 912-030, March 2012. (Revised August 2014.)
- June 2011 (Revised December 2013)
- Case
FIJI Water: Carbon Negative?
By: Francesca Gino, Michael W. Toffel and Stephanie van Sice
Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon Negative campaign that would offset more greenhouse gas emissions than were released by the...
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Keywords:
Carbon Footprint;
Carbon Offsetting;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Brands and Branding;
Negotiation Tactics;
Business and Government Relations;
Corporate Strategy;
Food and Beverage Industry;
United States;
Fiji
Gino, Francesca, Michael W. Toffel, and Stephanie van Sice. "FIJI Water: Carbon Negative?" Harvard Business School Case 611-049, June 2011. (Revised December 2013.)
- November 2011 (Revised January 2014)
- Teaching Note
FIJI Water: Carbon Negative?
By: Michael W. Toffel and Francesca Gino
- March 2012 (Revised October 2012)
- Teaching Note
Fiji versus FIJI: Negotiating Over Water (TN)
By: Francesca Gino, Michael W. Toffel and Stephanie van Sice
- 20 Sep 2011
- First Look
First Look: September 20
reason(s) for the center's shortcomings and develop a plan of action so that this center's problems do not undermine the whole initiative toward greater scientific collaboration. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/412029-PDF-ENG View Details
Keywords:
Sean Silverthorne
- 27 Mar 2012
- First Look
First Look: March 27
opportunity; explains how the approach mitigates cognitive biases that otherwise can contribute to poor decisions; and considers conditions that are best suited for lean startup methods. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/812095-PDF-ENG View Details
Keywords:
Carmen Nobel