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- All HBS Web (149)
- Faculty Publications (25)
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- 14 Dec 2007
- Op-Ed
When Your Product Becomes a Commodity
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. How often have you heard a manager blame "commoditization" for...
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by John Quelch
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
Walter A. Friedman's new book Birth of a Salesman chronicles the rise and development of modern sales management from the 18th century to the present day. Its fascinating cast of dynamic business figures and academic leaders includes John...
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by Laura Linard
- 22 Feb 2016
- Research & Ideas
The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist
was beginning to take hold in the 1920s. Chains and department stores opened across America, using volume sales to offer lower prices on a variety of goods. Gleason encountered competition from these chain stores as well as “pineboards,”...
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- 2008
- Case
Thomas Green:Power, Office Politics and a Career in Crisis
By: W. Earl Sasser
The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based...
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- August 2001
- Case
Charmed Technology
By: Youngme E. Moon
Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key...
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Entrepreneurship;
Resignation and Termination;
Technological Innovation;
Marketing Strategy;
Product Development;
Luxury;
Information Infrastructure;
Value Creation;
Computer Industry;
Fashion Industry
Moon, Youngme E. "Charmed Technology." Harvard Business School Case 502-012, August 2001.
- January 2014
- Supplement
J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old
By: Elie Ofek, Jill Avery and Jose B. Alvarez
In his August 2012 earnings call, CEO Ron Johnson urged investors to be patient and stay the course with the revised JC Penney marketing strategy despite mounting negative financial indicators. The heart of the strategy was the "Fair and Square" approach to pricing....
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Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old." Harvard Business School Supplement 514-085, January 2014.
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
bigger, more visible issue in more firms with implications for building and sustaining a sales career. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55738 forthcoming Journal of Financial Economics Do View Details
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Dina Gerdeman
- January 1991 (Revised March 2010)
- Case
Westchester Distributing, Inc. (A)
By: Robert L. Simons and Robert Boxwell
Focuses on the three-way interaction among internal controls, employee behavior, and incentives. Salesmen are illegally providing kickbacks to customers of this beer-distribution firm. In turn, salesmen are reimbursing themselves by filing fraudulent expense reports....
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Keywords:
Financial Reporting;
Crime and Corruption;
Corporate Governance;
Governance Controls;
Salesforce Management;
Behavior;
Motivation and Incentives;
Distribution Industry;
Food and Beverage Industry
Simons, Robert L., and Robert Boxwell. "Westchester Distributing, Inc. (A)." Harvard Business School Case 191-118, January 1991. (Revised March 2010.)
- 10 Dec 2012
- Working Paper Summaries
Vulnerable Banks
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=55179 When Harry Fired Sally: The Double Standard in Punishing Misconduct By: Egan, Mark, Gregor Matvos, and Amit Seru Abstract—We examine gender differences in misconduct punishment in the...
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Dina Gerdeman
- 21 Nov 2023
- Research & Ideas
Employee Negativity Is Like Wildfire. Manage It Before It Spreads.
Perspectives on Psychological Science. “When examining a forest fire, one can look at the fire within a single tree and examine how it accumulates the trees over time. But a forest fire can also be evaluated...
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by Kristen Senz
- 07 Jul 2022
- HBS Case
How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)
a second location in Gowanus. That location was a huge success, too, with total sales of $1.4 million. The Disney partnership The couple dared to dream that they could one day develop into a household name like Ben & Jerry’s, which...
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by Pamela Reynolds
- 29 Sep 2014
- Research & Ideas
Why Do Outlet Stores Exist?
selling cast-off merchandise, some companies even design specific product lines for sale there. So what's going on? “We take for granted that outlet stores exist, but if you think about it, it's a little weird” "We take for granted...
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- 18 Jul 2023
- Research & Ideas
Will Global Demand for Oil Peak This Decade?
Is the globe’s thirst for oil finally topping out? A major international energy watcher says yes, predicting last month that demand for global oil for transport will peak around 2026, plateau for all uses by 2028, and possibly hit a zenith by the end of the decade....
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- 18 Mar 2013
- HBS Case
HBS Cases: LEGO
components. While the number of LEGO-branded items grew, sales did not, and in 1998 the company suffered its first financial loss. "Their top-line growth was slowing down but their cost was accelerating, so they were starting to lose...
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- 18 Jan 2016
- Research & Ideas
Hazard Warning: The Unacceptable Cost of Toxic Workers
for talent, and it’s all focused on these high productivity people, and very, very little on those workers who actually may hurt organizational performance,” Minor says. Fired toxic workers can leave a big mess for companies to clean up....
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by Roberta Holland
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
returns in excess of the cost of capital. When Dunlap took over the leadership of the company, he immediately announced and implemented a reduction of 11,000 people at both the management and working levels. He fired many members of the...
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by Michael Beer & Nitin Nohria
- 22 Jun 2010
- First Look
First Look: June 22
the Mexican government as a result. Download the paper: http://www.hbs.edu/research/pdf/10-108.pdf Cases & Course MaterialsChrysler's Sale to Fiat C. Fritz Foley, Lena G. Goldberg, and Linnea MeyerHarvard Business School Case...
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Martha Lagace
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
1989 about service in the auto industry, Ford Motor Co.: Dealer Sales and Service, puts it best: “Nothing much has changed over 25 years. The experience is still generally awful.” Sure, there have been pockets of customer-service...
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- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
think of the role of advertising as providing primes that are psychological in nature as a means of persuasion, you can take something that exists in society—a consumer preference for fair skin—and leverage it for good or for bad.” Advertisements under View Details