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- All HBS Web (148)
- Faculty Publications (24)
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- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
think of the role of advertising as providing primes that are psychological in nature as a means of persuasion, you can take something that exists in society—a consumer preference for fair skin—and leverage it for good or for bad.” Advertisements under View Details
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
strategy and operations (or tactics) are both important but they are different. The normal course of events is for companies to focus on day-to-day operations and short-term problem solving. Management meetings focus on fighting fires and...
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by Martha Lagace
- 16 Aug 2022
- Op-Ed
Now Is the Time for Entrepreneurs to Play Offense
for developing job descriptions and scoring candidates. Rethink your product development prioritization process. Make sure sales best practices are being disseminated systematically within the go-to-market organization. View Details
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by Jeffrey Bussgang
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
model helps measure that." The Ideal Mix When planning marketing campaigns, brand managers have a wide portfolio of weapons to draw on, including in-store merchandising, advertising, coupons and sweepstakes, trade promotions, prices, and deployment of a direct...
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by Dina Gerdeman
- 03 Oct 2007
- Research & Ideas
Dealing with the ‘Irrational’ Negotiator
owed $130,000 in sales commissions for the work he had done prior to being fired from the firm a few months earlier. The executive, on the other hand, claimed the employee was owed nothing—in fact, he...
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by Deepak Malhotra & Max H. Bazerman
- 11 Apr 2018
- Research & Ideas
Sexual Harassment: What Employers Should Do Now
tolerated with others. The sales manager who brings in big bucks but acts in a hostile, domineering way with his team may be seen as the definition of success, yet letting “a brilliant jerk be a jerk” could cost a company many other...
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by Dina Gerdeman
- 01 Mar 2010
- Op-Ed
A Golden Opportunity for Ford and GM
their own. The bigger question is, will Ford and GM be able to capitalize on this opportunity for the long term? I was with Whitacre when he initially learned that Toyota was suspending sales of 57 percent of its autos sold in the United...
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- 04 Nov 2002
- Research & Ideas
From Lone Star to Team Player
keep rewarding and promoting them. Managers may feel that they need them, of course, as they do perform well. So it is pretty gutsy to fire them in today's rather poor economic environment. But if you're really serious about building a...
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by Mallory Stark
- 04 Apr 2000
- Research & Ideas
The Right Way to Restructure Conglomerates in Emerging Markets
handle. It also poses practical problems. For instance, how easy is it to estimate a reliable breakup value for a business group in the middle of a fire sale and in the absence of a well-developed market for...
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by Tarun Khanna & Krishna Palepu
- 06 Nov 2018
- First Look
New Research and Ideas, November 6, 2018
firms. We show that the spillover is stronger in higher-yielding and more financially open markets and for firms with a higher reliance on foreign bank credit. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53992 Do View Details
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Dina Gerdeman
- 04 May 2020
- Research & Ideas
Predictions, Prophets, and Restarting Your Business
clear-cut. “A problem with megatrend predictions is that, even if they turn out to be generally accurate, they’re not managerially useful.” In the first month of social distancing in the United States, online sales at Walmart and Target...
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by Frank V. Cespedes
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
financial management advice. But startups often run into issues outside those categories, everything from what to ask potential hires in a job interview to analyzing sales funnels. Experienced investors have likely run into those issues...
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by Julia Austin
- 22 Apr 2014
- First Look
First Look: April 22
present a model in which fire sales propagate shocks across bank balance sheets. When a bank experiences a negative shock to its equity, a natural way to return to target leverage is to sell assets. If...
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Sean Silverthorne
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
Luca, whose past research has focused on platform design. For example, Luca and his colleagues reached out to online rating app Yelp several weeks ago to explore ways the company might help small businesses dealing with the crisis. Among other initiatives, he pointed...
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- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
growth, while different across regions, are non-linear and asymmetric. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=53596 Brokers and Order Flow Leakage: Evidence from Fire Sales...
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Sean Silverthorne
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
deftly: “How to most effectively communicate with all employees remotely and show empathy, while running around with [my] hair on fire trying to save the current business while at the same time trying to shape the future of the company in...
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by Boris Groysberg and Robin Abrahams
- 06 Mar 2007
- First Look
First Look: March 6, 2007
negotiations in the 1980s that led to a significant and growing partnership between Procter & Gamble (P&G) and Wal-Mart. From the perspective of Lou Pritchett, P&G's Vice President of Sales and Customer Development, the...
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Martha Lagace
- 18 Feb 2009
- First Look
First Look: February 18, 2009
taken down. The new challenge for the farms while transforming into wildlife viewing became land management and local economic development. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=709001 Playing With View Details
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Martha Lagace
- 27 Mar 2012
- First Look
First Look: March 27
Publication:Quarterly Journal of Economics (forthcoming) Abstract We argue that social capital as proxied by trust increases aggregate productivity by affecting the organization of firms. To do this we collect new data on the decentralization of investment, hiring,...
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Carmen Nobel
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
standards. A second fire kills a suburban dad who filled his lawn mower with gas too close to a recently tossed cigarette; the fire raced up the flow of gas and into the can, which exploded. Who is to blame...
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