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- 21 Feb 2017
- First Look
First Look at New Research: February 21
executives, middle managers, and sales people from companies across a variety of industries. The survey focused on questions about how well their companies’ strategies informed six critical elements of their sales approaches. The results indicate a big View Details
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Carmen Nobel
- 14 Nov 2007
- First Look
First Look: November 14, 2007
are increasingly paying attention to the aesthetic, symbolic, and emotional value of products, a value that is conveyed by the design language—that is, the combination of signs (e.g., form, colors, materials) that gives meaning to a...
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Martha Lagace
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