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- Faculty Publications (90)
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- 2022
- Case
Mandalay Homes: Building Sustainable Innovation in Residential Construction
Mandalay Homes, a home builder based in northern Arizona, is a market leader in energy efficiency based construction. The company is now at a crossroads for developing a strategy for the future. Internal leadership is in agreement that quality is better than quantity...
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Keywords:
Green Building;
Renewable Energy;
Environmental Sustainability;
Business Strategy;
Construction Industry
Hoffman, Andrew J. "Mandalay Homes: Building Sustainable Innovation in Residential Construction." William Davidson Institute Case 2-070-379, 2022.
- November 2022 (Revised March 2024)
- Case
Northvolt: Building Batteries to Fight Climate Change
By: George Serafeim, Debora L. Spar and Julia Comeau
In 2016, Swedish entrepreneurs Carl-Erik Lagercrantz and Peter Carlsson founded an electric battery company called Northvolt with the dual goals of creating a company to address climate change and bringing battery manufacture to Europe. Northvolt, which succeeded in...
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Keywords:
Batteries;
Climate Change;
Factories, Labs, and Plants;
Green Technology;
Mission and Purpose;
Goals and Objectives;
Corporate Social Responsibility and Impact;
Green Technology Industry;
Battery Industry;
Sweden;
Europe
Serafeim, George, Debora L. Spar, and Julia Comeau. "Northvolt: Building Batteries to Fight Climate Change." Harvard Business School Case 323-042, November 2022. (Revised March 2024.)
- March 2022
- Background Note
Climate Challenges for Cities: Introduction to Issues and Actions in the United States
By: Rosabeth Moss Kanter and Catarina Mia Martinez
This background Note introduces the implications of climate change (global warming) for American cities. In the U.S., partisan political divides and unaddressed economic and racial disparities in climate vulnerabilities can inhibit action. The two main fronts for...
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Keywords:
Climate Change;
Cities;
Emission Reduction;
Change;
Change Leadership;
Electric Power Generation;
Transportation;
Recycling;
Green Business;
Green Building;
Ecosystem;
Construction;
Systems Change;
Cross-sector Collaboration;
Adaptation;
Geographic Location;
Resource Allocation;
Infrastructure;
Government and Politics;
Social Issues;
Urban Development;
United States
Kanter, Rosabeth Moss, and Catarina Mia Martinez. "Climate Challenges for Cities: Introduction to Issues and Actions in the United States." Harvard Business School Background Note 322-103, March 2022.
- 08 Apr 2011
- Research & Ideas
Will the Japan Disaster Remake the Landscape for Green Energy in Asia?
Even before the recent earthquake, tsunami, and nuclear meltdown in Japan, many parts of Asia had already begun investing in "green" energy. But the disaster has certainly upped the urgency of the discussions. “It's driven a lot of people to have a bit of a...
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- 02 Aug 2022
- Research & Ideas
6 Strategies for Building Socially Responsible—and Profitable—Companies
A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices...
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Keywords:
by Lane Lambert
- 2004
- Book
Clearing the Hurdles: Women Building High-Growth Businesses
By: Candida G. Brush, Nancy M. Carter, Elizabeth Gatewood, Patricia G. Greene and Myra M. Hart
Brush, Candida G., Nancy M. Carter, Elizabeth Gatewood, Patricia G. Greene, and Myra M. Hart. Clearing the Hurdles: Women Building High-Growth Businesses. Upper Saddle River, NJ: Financial Times Prentice Hall, 2004.
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what Harvard Business School professor...
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Keywords:
by Martha Lagace
- 04 Apr 2018
- Research & Ideas
Smart Cities are Complicated and Costly: Here's How to Build Them
Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to...
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- 28 May 2014
- Research & Ideas
Building Histories of Emerging Economies One Interview at a Time
interested in building the bank of interviews were given the green light to expand the project, which now includes conversations with business leaders from Bangladesh, Brazil, Ghana, India, Kenya, Mexico,...
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Keywords:
by Julia Hanna
- March 2024
- Teaching Note
Teaching Note: Transforming a Region: Gothenburg's path from Shipyards to E-Mobility
By: Christian H.M. Ketels and Orjan Solvell
This TN provides guidance on how to leverage the case on Gothenburg's economic evolution and the role of the regional economic development agency in this process. Gothenburg is an old industrial city that has been hit by a number of deep shocks in its history. Its core...
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- May 2018
- Case
Environmental Platform LEEDership at USGBC
By: Michael W. Toffel, Timothy S. Simcoe and Aldo Sesia
By 2018, it was clear that U.S. Green Building Council (USGBC) had significantly contributed to the growth of green building and over its 25-year history had become a powerful brand in the construction sector with its Leadership in Energy and Environmental Design...
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Keywords:
Environmental Sustainability;
Standards;
Business Model;
Leadership;
Problems and Challenges;
Green Technology Industry;
Green Technology Industry
Toffel, Michael W., Timothy S. Simcoe, and Aldo Sesia. "Environmental Platform LEEDership at USGBC." Harvard Business School Case 618-027, May 2018.
- 2013
- Book
Constructing Green: The Social Structures of Sustainability
By: Rebecca Henn and Andrew J. Hoffman
Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and...
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Henn, Rebecca, and Andrew J. Hoffman, eds. Constructing Green: The Social Structures of Sustainability. MIT Press, 2013. (Honorable Mention for the 2014 Best Book Award, Organizations and Natural Environment Division, Academy of Management.)
- September 2009 (Revised December 2009)
- Supplement
Genzyme Center (B)
By: Michael W. Toffel and Aldo Sesia
Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green...
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Keywords:
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Standards;
Cost vs Benefits;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry
Toffel, Michael W., and Aldo Sesia. "Genzyme Center (B)." Harvard Business School Supplement 610-009, September 2009. (Revised December 2009.)
- September 2009 (Revised December 2009)
- Supplement
Genzyme Center (C)
By: Michael W. Toffel and Aldo Sesia
Genzyme Corporation is in the midst of planning its new corporate headquarters, which incorporates many innovative green building features. After learning that the building as planned would likely earn a LEED Silver rating, an intermediate score in the LEED green...
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Keywords:
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Standards;
Cost vs Benefits;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry;
Green Technology Industry
Toffel, Michael W., and Aldo Sesia. "Genzyme Center (C)." Harvard Business School Supplement 610-010, September 2009. (Revised December 2009.)
- May 2008
- Case
Thomas Green: Power, Office Politics and a Career in Crisis
By: W. Earl Sasser Jr. and Heather Beckham
The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based...
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Keywords:
Superior & Subordinate;
Performance Management;
Personal Strategy & Style;
Management Style;
Conflict Management;
Communication;
Rank and Position;
Personal Characteristics;
Power and Influence
Sasser, W. Earl, Jr., and Heather Beckham. "Thomas Green: Power, Office Politics and a Career in Crisis." Harvard Business School Brief Case 082-095, May 2008.
- February 2022 (Revised April 2024)
- Case
Aleph Farms: A New Culture of Meat
By: Elie Ofek and Jeff Huizinga
Aleph Farms, an Israeli food-tech start-up, was hoping to play a major role in disrupting the conventional meat sector. Compared to intensive agricultural practices, Aleph’s cultured (or lab-grown) meat solution held the promise of considerably reducing greenhouse gas...
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Keywords:
Innovation;
Disruptive Innovation;
Adoption;
Go To Market Strategy;
Industry Evolution;
Food Industry;
Environmental And Social Sustainability;
Marketing Of Innovations;
Brand Building;
Capital Expenditures-equipment;
Disruption;
Green Technology;
Environmental Sustainability;
Food;
Market Entry and Exit;
Brands and Branding;
Consumer Behavior;
Competitive Strategy;
Growth and Development Strategy;
Food and Beverage Industry
Ofek, Elie, and Jeff Huizinga. "Aleph Farms: A New Culture of Meat." Harvard Business School Case 522-071, February 2022. (Revised April 2024.)
- 13 Sep 2004
- Research & Ideas
Cash and the Woman-Owned Business
Building sufficient cash reserves to launch a business and managing subsequent fundraising are challenges for every entrepreneur, but they are particularly daunting tasks for women. Women often come up short of cash at start-up and, when...
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- November 2009 (Revised April 2010)
- Case
Rose Smart Growth Investment Fund
By: Arthur I Segel and Justin Seth Ginsburgh
The Jonathan Rose Companies must decide how to design and launch an innovative new real estate fund focused on green and transit oriented properties. JRC seeks to show through the fund that smart growth and green buildings provide superior economic returns to sprawl...
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Keywords:
Property;
Buildings and Facilities;
Transition;
Financing and Loans;
Investment Funds;
Investment;
Marketing;
Energy Conservation;
Business Strategy;
Growth and Development Strategy;
Environmental Sustainability;
Finance;
Real Estate Industry
Segel, Arthur I., and Justin Seth Ginsburgh. "Rose Smart Growth Investment Fund." Harvard Business School Case 210-033, November 2009. (Revised April 2010.)
- Research Summary
Conceptualizing and measuring environmental sustainability
This research involves developing clarity around the murky construct of environmental sustainability, and improving techniques to measure corporate environmental performance. My prior research in this domain includes View Details
- 2008
- Case
Thomas Green:Power, Office Politics and a Career in Crisis
By: W. Earl Sasser
The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based...
View Details