Filter Results
:
(69)
Show Results For
- All HBS Web (109)
- Faculty Publications (14)
Show Results For
- All HBS Web (109)
- Faculty Publications (14)
Sort by
- 14 Oct 2014
- First Look
First Look: October 14
firms. These findings remain robust when we address potential reverse causality by exploring the regional pattern and process of agglomeration. Publisher's link:...
View Details
Keywords:
Sean Silverthorne
- 11 Dec 2012
- First Look
First Look: Dec. 11
triggered by fault lines and coalitions. This review sets the stage for describing novel pathways through which identities and interests, when considered together, can affect team processes and outcomes....
View Details
Keywords:
Sean Silverthorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
define theirs, the authors have devised a tool called the corporate brand identity matrix. It guides teams through an examination of the nine components of corporate identity, which include mission, culture,...
View Details
Keywords:
Dina Gerdeman
- 18 Dec 2012
- First Look
First Look: December 18
relationships when it instead primarily encourages newcomers to express their personal identities. In a field experiment carried out in a large business process outsourcing company, we found that initial socialization focused on personal...
View Details
Keywords:
Carmen Nobel
- 03 Aug 2010
- First Look
First Look: August 3
brand loyalty. We argue that UBBs are effective because consumers react positively when they see the underdog aspects of their own lives being reflected in branded products. Four studies demonstrate that the...
View Details
Keywords:
Martha Lagace
- 05 Feb 2013
- First Look
First Look: Feb. 5
PublicationsIn Search of the Self at Work: Young Adults' Experiences of a Dual Identity Organization Authors:Anteby, Michel, and Amy Wrzesniewski Publication:Research in Sociology of Work Abstract Purpose: Multiple forces that shape the...
View Details
Keywords:
Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details
Keywords:
Martha Lagace
- 01 Oct 2001
- Research & Ideas
How To Make Restructuring Work for Your Company
restructuring process be managed and the many barriers to restructuring overcome so that as much value is created as possible? 3. Marketing. How should the restructuring be explained and portrayed to investors so that value created inside...
View Details
Keywords:
by Stuart C. Gilson
- 06 Mar 2012
- First Look
First Look: March 6
century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the...
View Details
Keywords:
Sean Silverthorne
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
as brand ambassadors, thought leaders, and storytellers. During a time of widespread unemployment and economic uncertainty, the people who have jobs are talking a lot about how their companies are handling the crisis and the transition to...
View Details
- 22 Sep 2009
- First Look
First Look: September 22
team launch. Describes how to diagnose emergent team processes such as information exchange, collaboration, decision making, impression formation, and underlying identity dynamics. Includes steps managers...
View Details
Keywords:
Martha Lagace
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
can take is the "group think" process described by Irving Janis (Janis, 1982). But, of course, the bonding drive is not alone in the human psyche; the drive to acquire will especially unsettle any such cozy equilibrium. The...
View Details
Keywords:
by Paul Lawrence & Nitin Nohria
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
senior advisor at Steuben Glass in New York who operates her own consultancy. "It's a great art to define what relevancy means for your brand while keeping its heritage alive. It's a matter of catering...
View Details
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or “longing.” She soon realized that the brewing process was just as...
View Details
Keywords:
Dina Gerdeman
- 02 Sep 2014
- First Look
First Look: September 2
Abstract—Purpose-Understanding the Nobel Prize as a "true" heritage brand in a networked situation and its management challenges, especially regarding identity and...
View Details
Keywords:
Sean Silverthorne
- 26 Jul 2011
- First Look
First Look: July 26
PublicationsPolicy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes Authors:Katherine L. Milkman, Mary Carol Mazza, Lisa L. Shu, Chia-Jung Tsay, and Max H. Bazerman Publication:Organizational Behavior and Human Decision View Details
Keywords:
Sean Silverthorne
- 29 Sep 2015
- First Look
September 29, 2015
identity and reputation, acting as a “federated republic.” Research limitations/implications—The new and combined application of the Heritage Quotient framework and the Corporate View Details
Keywords:
Sean Silverthorne
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
what was going on in American society at the time. And when they did, these brands took off. Many other brands could have done the same if their managers understood how culture share worked. Take Ford and...
View Details
Keywords:
by Manda Salls
- 23 Jan 2008
- First Look
First Look: January 23, 2008
employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The...
View Details
Keywords:
Martha Lagace
- 20 Sep 2016
- First Look
September 20, 2016
distinctively African-American names are 16% less likely to be accepted relative to identical guests with distinctively White names. Discrimination occurs among landlords of all sizes, including small landlords sharing the property and...
View Details
Keywords:
Sean Silverthorne