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- All HBS Web (109)
- Faculty Publications (14)
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- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
promote China’s 5,000-year-old cultural heritage and leverage Chinese craftsmanship to design contemporary products. Describing the brand evolution over its first eight years of existence, the case allows...
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Carmen Nobel
- 23 Jan 2008
- First Look
First Look: January 23, 2008
employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The...
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Martha Lagace
- 09 Feb 2016
- First Look
February 9, 2016
the increase in the local unemployment rate, presumably reflecting the costs of losing a job. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=49805 Delay as Agenda Setting By: Anton, James J., and Dennis A. Yao Abstract—We examine a dynamic...
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Sean Silverthorne
- 20 Sep 2016
- First Look
September 20, 2016
distinctively African-American names are 16% less likely to be accepted relative to identical guests with distinctively White names. Discrimination occurs among landlords of all sizes, including small landlords sharing the property and...
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Sean Silverthorne
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
a tradeoff here, in terms of how similar a product will be around the world and what sort of product range a company will offer," Collis says. Will a company allow for local variation and differences in taste, and what will its differences be, if any, when it comes to...
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by Julia Hanna
- 01 Nov 2016
- First Look
First Look - November 1, 2016
relaunched as a luxury eyewear brand after a fifty-year absence from the marketplace. This case focuses on reviving a dormant brand with a 200-year plus heritage of innovation,...
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Sean Silverthorne
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
switched from relying on formal contracts to relying on reliable local partners and friends. At home, during the 1930s it was able to circumvent attacks on its "Jewish" identity from competitors, whilst getting senior Jewish...
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- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
these attitudes using a survey of Syrian refugees in Turkey conducted in 2016 by asking two questions: (i) Does the framing of wartime experience as “suffering” verses “sacrifice” shift attitudes about acceptable conflict outcomes? (ii) How does the View Details
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Carmen Nobel
- 31 Mar 2009
- First Look
First Look: March 31, 2009
encouraging open discussion of uncertainty, confusion, and mistakes and supporting learning across disciplinary boundaries. This lens on positive identity and collaboration exposes new opportunities for research on the role of positive...
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Martha Lagace
- 05 Apr 2011
- First Look
First Look: April 5
company's business model. We analyze this process to explain how, under conditions of ambiguity, organizational goals can form through a collaborative social exchange that resembles the innovation process. Our research suggests that,...
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Sean Silverthorne
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
farms to its processing plants to its vast sales and distribution operation that reached over 100,000 outlets. Notwithstanding its diverse portfolio, the core of Almarai’s business was (1) sales of branded...
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Dina Gerdeman
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
fashion, Stella McCartney shows that a luxury brand can be sustainable. Professor Anat Keinan discusses her case on the fashion icon. Behind Apple's Tax Situation, an Unprecedented Financial Policy Mihir Desai The European Union...
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Re: Multiple Faculty
- 14 Feb 2017
- First Look
First Look at New Research: February 14
transactional media marketplace and hoped that two new marketing analytics products would give it a more predictable revenue stream. But sales were behind forecast. DataXu’s large brand and advertising agency clients found the new...
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Sean Silverthorne
- 24 Mar 2015
- First Look
First Look: March 24
features. First, financiers engage in the costly but potentially profitable process of innovation: they can invent better methods for screening entrepreneurs. Second, every screening process becomes less...
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Sean Silverthorne
- 24 Jan 2012
- First Look
First Look: Jan. 24
Publication:Hamburger Wirtschafts-Chronik 9 (2012) Abstract This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The View Details
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Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
behaviors serve as a signal of prosocial identity and that people subsequently behave in line with that self-perception. In contrast, costless prosocial acts do not signal much about one's prosocial identity, so subsequent behavior is...
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Sean Silverthorne
- 21 Oct 2014
- First Look
First Look: October 21
their core differ in their approaches to identity (how they think about sustainability), strategy (how they plan for sustainability), and design (how they act toward sustainability). Advocating a holistic approach to these three...
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Sean Silverthorne
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
At Dell Beijing, Andy Klump (HBS MBA '03) was excelling at his job—selling computer hardware and services solutions to multinationals—when the company's 360-degree performance-review process underwent a change. As part of the new...
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by Garry Emmons
- 07 Feb 2017
- First Look
First Look at New Research: February 7
policy solutions, a challenging proposition in a politically polarized environment. This paper focuses on how CEOs engage in the political process to encourage government policies that will foster sustainability transitions and address...
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Sean Silverthorne
- 22 Dec 2015
- First Look
December 22, 2015
enterprises. The focus is on supply- and demand-side factors that help explicate cross-border expansion. The article explores how appropriability-informed and legacy-shaped entrepreneurial imagination motivates a process of creation and...
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Carmen Nobel