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- October 2023 (Revised April 2024)
- Case
FARM Rio: Bringing a Brazilian Fashion Brand to the World
By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally....
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Keywords:
Global Marketing;
Go-to-market Strategy;
Global Branding;
Brand Positioning;
Marketing;
Brands and Branding;
Marketing Strategy;
Fashion Industry;
Brazil;
United States;
Europe
Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
- 26 Jan 2009
- Research & Ideas
Where is Home for the Global Firm?
[PDF]. To start, responding strategically to these changes requires a reconceptualization of what a corporate home is, says Desai. "Managers need to make conscious choices about how to unbundle the activities that have traditionally been...
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Keywords:
by Martha Lagace
- June 2013 (Revised March 2014)
- Case
Hennes & Mauritz, 2000
By: John R. Wells and Galen Danskin
In 2000, Hennes & Mauritz (H&M) was the second-largest and most global player in the fashion retail business. It operated 682 stores, 80% of them outside its home country of Sweden, and achieved revenues of $3.0 billion and operating profits of $375 million. In 1999,...
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Keywords:
Strategy;
Strategy Alignment;
Strategic Planning;
Fashion;
Risk Management;
Competition;
Problems and Challenges;
Management Teams;
Globalized Firms and Management;
Expansion;
Distribution Channels;
Fashion Industry;
Fashion Industry;
Sweden
Wells, John R., and Galen Danskin. "Hennes & Mauritz, 2000." Harvard Business School Case 713-509, June 2013. (Revised March 2014.)
- October 2018 (Revised October 2018)
- Teaching Note
La-Z-Boy (A)
By: Joseph B. Fuller and Julia Kelley
Kurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to...
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Keywords:
Retail;
Manufacturing;
Organizational Transformations;
Reorganization;
Furniture Industry;
Corporate Strategy;
Home Fashion;
Turnaround;
Portfolio Rationalization;
Globalization Of Supply Chain;
Brand Repositioning;
Business Growth and Maturation;
Brands and Branding;
Competitive Strategy;
Vertical Integration;
Transformation;
Retail Industry;
Manufacturing Industry;
Consumer Products Industry;
United States
- June 2013 (Revised March 2014)
- Case
Hennes & Mauritz, 2012
By: John R. Wells and Galen Danskin
In 2012, Hennes & Maurtiz (H&M) was the second-largest specialty apparel retailer in the world. Sales for fiscal 2012 were $18.1 billion and operating profits were $3.3 billion. H&M operated 2,776 stores, 93% of them outside its home base of Sweden. Over the past...
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Keywords:
Fashion;
Strategic Decision Making;
Strategy;
Supply Chain;
Competitive Strategy;
Corporate Strategy;
Fashion Industry;
Europe;
Sweden
Wells, John R., and Galen Danskin. "Hennes & Mauritz, 2012." Harvard Business School Case 713-512, June 2013. (Revised March 2014.)
- October 2016
- Case
La-Z-Boy (A)
By: Joseph B. Fuller and Natalie Kindred
Kurt Darrow, CEO of La-Z-Boy furniture, must decide whether to continue an overhaul of the company's strategy in the face of a collapse in demand during the great recession. Having pared back La-Z-Boy's portfolio of brands and manufacturing network, he intends to...
View Details
Keywords:
Retail;
Manufacturing;
Organizational Transformations;
Reorganization;
Furniture Industry;
Corporate Strategy;
Home Fashion;
Turnaround;
Portfolio Rationalization;
Globalization Of Supply Chain;
Brand Repositioning;
Business Growth and Maturation;
Brands and Branding;
Competitive Strategy;
Vertical Integration;
Retail Industry;
Manufacturing Industry;
Consumer Products Industry;
United States
Fuller, Joseph B., and Natalie Kindred. "La-Z-Boy (A)." Harvard Business School Case 317-034, October 2016.
- August 2019
- Case
Humanistic Capitalism at Brunello Cucinelli
By: Francesca Gino and Gary Pisano
This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues...
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Keywords:
Corporate Culture;
Human Resource Practices;
Growth;
Growth Strategy;
Motivation;
Values;
Fashion;
Capitalism;
Organizational Culture;
Values and Beliefs;
Human Resources;
Management;
Business Model;
Policy;
Behavior;
Growth and Development Strategy;
Luxury;
Italy
Gino, Francesca, and Gary Pisano. "Humanistic Capitalism at Brunello Cucinelli." Harvard Business School Case 920-007, August 2019.
- July 2022
- Case
boAt Lifestyle
By: Rajiv Lal and Kairavi Dey
boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales...
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Keywords:
Marketing;
Brands and Branding;
Initial Public Offering;
Digital Marketing;
Product Development;
Product Marketing;
Business or Company Management;
Electronics Industry;
Consumer Products Industry;
Web Services Industry;
Asia;
India
Lal, Rajiv, and Kairavi Dey. "boAt Lifestyle." Harvard Business School Case 523-019, July 2022.
- June 2009
- Case
Manchester Products: A Brand Transition Challenge
By: John A. Quelch and Heather Beckham
In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household...
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Keywords:
Acquisitions;
Consumer Marketing;
Brand Equity;
Branding;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Mergers and Acquisitions;
Retail Industry;
Consumer Products Industry;
United States
Quelch, John A., and Heather Beckham. "Manchester Products: A Brand Transition Challenge." Harvard Business School Brief Case 094-043, June 2009.
- 25 Mar 2014
- Research & Ideas
China’s Economic System has Difficult Road Overcoming its Political System
challenges, however, are more at home than abroad. Until the Chinese state steps back and lets independent entrepreneurship flourish and grow, the country will not be in a position to lead any time soon. Until then, argue Kirby and his...
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by Michael Blanding
- June 2008
- Article
Bringing the Context Back In: Settings and the Search for Syndicate Partners in Venture Capital Investment Networks
Most existing network-based theories of relationship formation, whether based on homophily or structural constraint, imply that actors form highly cohesive, homogenous clusters. Yet real networks also include many "bridging" ties—isolated links between parties that...
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Keywords:
Venture Capital;
Networks;
Theory;
Partners and Partnerships;
Investment;
Risk and Uncertainty;
Business Growth and Maturation;
Size;
Geographic Location
Sorenson, Olav, and Toby E. Stuart. "Bringing the Context Back In: Settings and the Search for Syndicate Partners in Venture Capital Investment Networks." Administrative Science Quarterly 53, no. 2 (June 2008).
- 23 Dec 2009
- Working Paper Summaries
The Global Agglomeration of Multinational Firms
Keywords:
by Laura Alfaro & Maggie Chen
- 28 Jul 2009
- First Look
First Look: July 28
are deciding whether to refinance their home less than two years after taking out an initial mortgage and a subsequent home equity line of credit. Purchase this case:...
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Keywords:
Martha Lagace
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
experiences at work and at home are shaped by social class, heightening identification with gender for relatively upper class women and identification with class for relatively lower class women, potentially mitigating, or even reversing,...
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Keywords:
Sean Silverthorne
- 19 Apr 2010
- Research & Ideas
The History of Beauty
disinclined to conform to assumed gender stereotypes by working on beauty. The fashion industry, which is also huge, suffers from the same lack of attention from management researchers. Q: You write, "Beauty emerges as an industry which...
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- 20 Aug 2020
- Book
From the Plow to the Pill: How Technology Shapes Our Lives
proliferation of wage labor, where someone in the family left home and went to a factory and worked for a wage. Interestingly, in most parts of the world, the original factory workers were women; they were the ones working in the early...
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by Dina Gerdeman
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
overhead, and it was planning an additional layoff of 8,300 employees at the time Dunlap took over. At the same time it invested in new paper machines and attempted to consolidate its global position by acquiring several foreign subsidiaries and View Details
Keywords:
by Michael Beer & Nitin Nohria
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
1980s was that it lacked familiarity and networks within that country. Finally, and most important, Unilever had distinctive strengths in management. Unilever invested heavily in its management. It recruited some of the best available graduates in each generation, not...
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- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
When working professionals were shifting to home offices a year ago as COVID-19 was spreading, comedians and pundits predicted that people would no longer need bras and pants that aren’t stretchy. Instead customers would make room for...
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- 26 Mar 2006
- Research & Ideas
The Office of Strategy Management
overseeing all strategy-related activities—from formulation to execution. It is not intended to perform all of this work, but to facilitate the process so that strategy execution gets accomplished in an integrated fashion across the...
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Keywords:
by Martha Lagace