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- Research (33)
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- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
decades mixing and selling skin care formulas before she undertook to build a national market for her products. Howard Schultz did not grow up drinking specialty coffee, but as soon as he was introduced to...
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by Martha Lagace
- 08 Sep 2011
- What Do You Think?
What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?
opposed to Microsoft where the technical people rule. In some respects, Apple's experience with Jobs has parallels with Starbucks' history with Howard Schultz, also a hands-on, detail-oriented leader who created the innovative concept of...
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- 31 May 2017
- Sharpening Your Skills
10 Harvard Business School Research Stories That Will Make Your Mouth Water
Starbucks Reinvented Nancy Koehn's case study on the rebirth of Starbucks under Howard Schultz "distills 20 years of [her] thinking about the most important lessons of strategy, leadership, and managing...
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- 16 Sep 2014
- First Look
First Look: September 16
Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near collapse,...
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Sean Silverthorne
- 29 Dec 2014
- Research & Ideas
Most Popular Articles and Research Papers of 2014
case on the rebirth of Starbucks under Howard Schultz "distills 20 years of my thinking about the most important lessons of strategy, leadership, and managing in turbulence." The Manager in Red...
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home...
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- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
"having more richness to it than other relationships."' And Starbucks chairman and CEO Howard Schultz illustrated the importance of the partnership to Starbucks when he said: "We have to weigh...
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by James Austin
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
revised version to ensure it could not justify discrimination against gay and lesbian customers. But the results of a CEO climbing into the bully pulpit don’t always work out as intended. As Chatterji notes, “Starbucks CEO Howard View Details
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
in U.S. politics: CEOs are taking very public stands on thorny political issues that have nothing to do with their firms’ bottom lines. Business leaders like Tim Cook of Apple, Howard Schultz of Starbucks,...
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Sean Silverthorne
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
century Britain; Henry Heinz and Marshall Field building strong brands and companies in the nascent food-processing and department store sectors; Esteé Lauder working in prestige cosmetics; Howard Schultz...
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by Jim Aisner
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
he disappears for five days. Well, first of all, I've taught a lot. I wrote a book called Seven Lessons for Leading a Crisis. If you're a leader and you're in crisis, you go out right away. Instantly. Howard View Details
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Re: Gerardine A. Doyle