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All HBS Web
(164)
- People (1)
- News (42)
- Research (90)
- Multimedia (1)
- Faculty Publications (45)
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- 19 Dec 2023
- Research & Ideas
15 Podcast Episodes That Grabbed Listeners in 2023
Ranjay Gulati talks to Tynan about her learning journey, and how she managed the risks of entrepreneurship while aiming to make a lasting impact. Saving BlackBerry: CEO John Chen Explains How to Make the Hard Calls John Chen was hired to save an View Details
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by Danielle Kost
- 15 Nov 2022
- Op-Ed
Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)
memes in the hands of the crowd. People and brands deliberately feed meme creation by posting iconic moments for the community to play with. Influential dance moves. Users create dance moves to accompany...
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by John Deighton and Leora Kornfeld
- 16 Feb 2023
- HBS Case
ESG Activists Met the Moment at ExxonMobil, But Did They Succeed?
The impact-investment hedge fund Engine No. 1 made a big splash in May 2021 when it managed to get three nominees elected to the ExxonMobil board of directors. It was an open effort to prod the oil giant toward renewable energy and test whether activist investing could...
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- 23 Sep 2022
- Research & Ideas
8 Strategies to Sustain Business Innovation
talking about enlisting product users, critics, and experts for a fresh view. He says the question for this tension is: “How do you best sequence the knowledge of others inside and outside the organization to solve the right problem with the right solution?” Twitter’s...
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by Lane Lambert
- 06 Dec 2011
- First Look
First Look: Dec. 6
case:http://cb.hbsp.harvard.edu/cb/product/712004-PDF-ENG The Pepsi Refresh Project: A Thirst for Change Michael I. Norton and Jill AveryHarvard Business School Case 512-018 In 2010, for the first time in 23 years, PepsiCo did not invest in Super Bowl advertising for...
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Sean Silverthorne
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
lucrative but often confusing dynamics of the luxury market. Harvard Business School researchers have studied the trends to answer a number of questions. Does a prestige brand like Longchamp dilute its aura by selling an affordable...
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- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
European market overseas, and (3) concentrate on designing and producing new products for new and existing markets. There were several minority opinions, however. ASGMark commented, “The very idea of moving manufacturing of an American View Details
- 05 Feb 2013
- First Look
First Look: Feb. 5
Infosys and its iconic co-founder, N.R. Narayana Murthy, were admired and respected for delivering excellence while conducting business in a legal, transparent, and ethical manner. It was one of the few software companies that recognized...
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Sean Silverthorne
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
classic," says Matthew McEvoy (HBS MBA '89), strategic planning director at Burberry. Founded in 1856, the creator of the iconic trench coat has outfitted movie stars, outdoor sportsmen, the British military, and the Royal Family. In...
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- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
organizations? Khanna: Leaders interviewed for the Emerging Markets project are generally considered to be iconic stewards of their society. They may be great business people, they may be prominent regulators, they may be people who built...
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by Sean Silverthorne
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
looks at McCartney from a brand perspective in the case study Stella McCartney, co-written with Sandrine Crener. In the Cold Call podcast, a transcript of which is presented here, Keinan discusses how McCartney has built a luxury fashion...
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- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
cultural icons are built. Icons are the big winners of the culture share game. I conduct historical studies of brands like Volkswagen, Budweiser, Harley, Nike, and Mountain...
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by Manda Salls
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on...
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- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
how to create culture. His work at Apple transcended business to marketing iconic products that consumers imbued with human attributes. iPod, iPhone, and iPad are more than technology. They are objects of desire. Jobs's legacy is a View Details
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
Fashion Icon to Nazi Agent This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her...
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Dina Gerdeman
- 02 Apr 2013
- First Look
First Look: April 2
ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garnered the Colombian...
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Sean Silverthorne
- 13 May 2014
- First Look
First Look: May 13
eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive...
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Sean Silverthorne
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
218-001 Bega Cheese: Bidding to Bring Vegemite Back Home In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelez International’s Australia and New Zealand (ANZ) grocery business, which included several leading...
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Sean Silverthorne
- 21 May 2018
- HBS Case
How Would You Price One of the World's Great Watches?
premier brands such as Patek Philippe, Audemars Piguet, and Vacheron Constantin. Thomke and coauthor Daniela Beyersdorfer, associate director of the Harvard Business School Europe Research Center, had unfettered access to the usually...
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- 17 Oct 2006
- First Look
First Look: October 17, 2006
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707419 Lenovo: Building a Global Brand Harvard Business School Case 507-014 Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's...
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Sean Silverthorne