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- 2021
- Working Paper
Information Avoidance and Image Concerns
By: Christine L. Exley and Judd B. Kessler
A rich literature finds that individuals avoid information, even information that is instrumental to their choices. A common hypothesis posits that individuals strategically avoid information to hold particular beliefs or to take certain actions--such as behaving...
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Exley, Christine L., and Judd B. Kessler. "Information Avoidance and Image Concerns." Harvard Business School Working Paper, No. 21-080, January 2021.
- 16 Feb 2021
- Working Paper Summaries
Information Avoidance and Image Concerns
- December 2004 (Revised August 2005)
- Exercise
Orientation to the Public Image Assessment Exercise
By: Robin J. Ely
The Public Image Assessment exercise acquaints students with the ideal images they hold of themselves, the actions they engage in to convey these images, and the benefits and costs of these behaviors to themselves and to others. Social psychologists call this process...
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Ely, Robin J. "Orientation to the Public Image Assessment Exercise." Harvard Business School Exercise 405-057, December 2004. (Revised August 2005.)
- 20 Jun 2005
- Research & Ideas
Creating a Positive Professional Image
appearance, but how do you manage something like skin color? Roberts will present her research, called "Changing Faces: Professional Image Construction in Diverse Organizational Settings," in the October issue of the Academy of...
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by Mallory Stark
- 2018
- Working Paper
Backhanded Compliments: How Negative Comparisons Undermine Flattery
By: Ovul Sezer, Alison Wood Brooks and Michael I. Norton
Seven studies (N = 2352) examine backhanded compliments—seeming praise that draws a comparison with a negative standard—a distinct self-presentation strategy with two simultaneous goals: eliciting liking (“Your speech was good…”) and conveying status (“…for a woman”)....
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Keywords:
Backhanded Compliments;
Self-presentation;
Impression Management;
Interpersonal Perception;
Liking;
Status;
Image Concern;
Interpersonal Communication;
Status and Position;
Perception;
Motivation and Incentives
Sezer, Ovul, Alison Wood Brooks, and Michael I. Norton. "Backhanded Compliments: How Negative Comparisons Undermine Flattery." Harvard Business School Working Paper, No. 18-082, February 2018.
- May 2018
- Article
Incentives for Prosocial Behavior: The Role of Reputations
By: Christine L. Exley
Do monetary incentives encourage volunteering? Or, do they introduce concerns about appearing greedy and crowd out the motivation to volunteer? Since the importance of such image concerns is normally unobserved, the answer is theoretically unclear, and corresponding...
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Keywords:
Incentives;
Image Motivation;
Volunteer;
Prosocial Behavior;
Altruism;
Gender;
Reputations;
Motivation and Incentives;
Behavior;
Perception;
Reputation
Exley, Christine L. "Incentives for Prosocial Behavior: The Role of Reputations." Management Science 64, no. 5 (May 2018): 2460–2471.
- September 2019 (Revised June 2021)
- Case
Dove and Real Beauty: Building a Brand with Purpose
By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls...
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Keywords:
Stereotype;
Body Image;
Female;
Self-Esteem;
Brands and Branding;
Mission and Purpose;
Advertising Campaigns;
Gender;
Resource Allocation
Kramer, Mark R., Myriam Sidibe, and Gunjan Veda. "Dove and Real Beauty: Building a Brand with Purpose." Harvard Business School Case 720-361, September 2019. (Revised June 2021.)
- Research Summary
Meaningful Work as a Process of Imagination, Narrative, Self-Efficacy and Enactment
I am particularly concerned with the elicitation of images as they represent, in their association and amplification, the fullness of cognition in its affective, rational and behavioral dimensions. Careers may be conceptualized as a reciprocal interaction of...
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- December 2004 (Revised April 2006)
- Case
Managing a Public Image: Kevin Knight
By: Robin J. Ely and Ingrid Vargas
Kevin Knight recounts an uncomfortable situation he faced as an African-American student at Harvard Business School. Concerned with maintaining an image as a calm and rational person, he is appalled when he finds himself in a heated classroom exchange in defense of an...
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Ely, Robin J., and Ingrid Vargas. "Managing a Public Image: Kevin Knight." Harvard Business School Case 405-053, December 2004. (Revised April 2006.)
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
out the motivation to volunteer? Since the importance of such image concerns is normally unobserved, the answer is theoretically unclear, and corresponding empirical evidence is mixed. To help counter this...
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Sean Silverthorne
- Research Summary
One aspect of my research is highly quantitative, based on the construction and analysis of psychometric instruments, and another relies on the qualitative data obtained from the interview process. I look upon both psychometric and interview-derived data in terms of a...
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- March 2015 (Revised December 2016)
- Case
Philips Healthcare Latin America
By: Sunil Gupta
On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of his busy schedule of the General Management Program (GMP) at the Harvard Business School to reflect on his company's situation. Mazon was the Vice President and...
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Keywords:
Healthcare;
Latin America;
Organizational Structure;
Salesforce Management;
Health Care and Treatment;
Medical Devices and Supplies Industry;
Health Industry;
Latin America
Gupta, Sunil. "Philips Healthcare Latin America." Harvard Business School Case 515-097, March 2015. (Revised December 2016.)
- 2014
- Other Teaching and Training Material
Marketing Reading: Segmentation and Targeting
By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then...
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Keywords:
Behavioral Segmentation;
Conjoint Analysis;
Demographic Segmentation;
Geographic Segmentation;
Market Opportunities;
Market Segmentation;
Marketing;
Marketing Strategy;
Psychographic Segmentation;
Unethical Marketing Practices;
United States
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
- 26 Aug 2008
- First Look
First Look: August 26, 2008
concept of forward integration into paper in the Brazilian context. Purchase this supplement: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=709416 Given Imaging Ltd. - First We Take Manhattan, Then We...
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Keywords:
Sean Silverthorne
- July 2021 (Revised July 2023)
- Case
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery, Sandrine Crener, Marie-Cecile Cervellon and Ranjit Thind
Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth trajectory as pressure for quarterly results...
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Keywords:
Marketing;
Brands and Branding;
Luxury;
Marketing Strategy;
Consumer Behavior;
Growth Management;
Fashion Industry;
Retail Industry;
United States;
North America
Avery, Jill, Sandrine Crener, Marie-Cecile Cervellon, and Ranjit Thind. "Supreme: Remaining Cool While Pursuing Growth." Harvard Business School Case 522-006, July 2021. (Revised July 2023.)
- June 2021
- Article
The Role of Beliefs in Driving Gender Discrimination
By: Katherine B. Coffman, Christine L. Exley and Muriel Niederle
While there is ample evidence of discrimination against women in the workplace, it can be difficult to understand what factors contribute to discriminatory behavior. We use an experiment to both document discrimination and unpack its sources. First, we show that, on...
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Keywords:
Gender Discrimination;
Behavioral Decision Making;
Gender;
Attitudes;
Prejudice and Bias;
Economics;
Behavior;
Decision Making
Coffman, Katherine B., Christine L. Exley, and Muriel Niederle. "The Role of Beliefs in Driving Gender Discrimination." Management Science 67, no. 6 (June 2021).
- 2010
- Article
An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms
By: Robin J. Ely and Debra E. Meyerson
This case study of two offshore oil platforms illustrates how an organizational initiative designed to enhance safety and effectiveness created a culture that unintentionally released men from societal imperatives for "manly" behavior, prompting them to let go of...
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Keywords:
Safety;
Goals and Objectives;
Behavior;
Organizational Culture;
Performance Effectiveness;
Gender;
Emotions
Ely, Robin J., and Debra E. Meyerson. "An Organizational Approach to Undoing Gender: The Unlikely Case of Offshore Oil Platforms." Research in Organizational Behavior 30 (2010): 3–34.
- March 2022
- Teaching Note
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth...
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- April 2001 (Revised July 2002)
- Case
Martha Stewart Living Omnimedia (A)
By: Susan M. Fournier, Kerry Herman, Laura Winig and Andrea Carol Wojnicki
Martha Stewart Living Omnimedia (MSLO), a branded and integrated content and media company dedicated to "elevating the role of the homemaker," went public on October 19, 1999, creating a company with a market value of $1.73 billion, and a stake for Stewart worth $1.2...
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Keywords:
Management;
Media;
Identity;
Personal Characteristics;
Brands and Branding;
Media and Broadcasting Industry
Fournier, Susan M., Kerry Herman, Laura Winig, and Andrea Carol Wojnicki. "Martha Stewart Living Omnimedia (A)." Harvard Business School Case 501-080, April 2001. (Revised July 2002.)
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
case:https://hbsp.harvard.edu/product/119025-PDF-ENG Harvard Business School Case 119-026 Predicting Purchasing Behavior at PriceMart (B) Supplements the (A) case. In this case, Wehunt and Morse are concerned about the logistic regression...
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Keywords:
Dina Gerdeman