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- All HBS Web (172)
- Faculty Publications (20)
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- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
motorcycles that are substantially less cost.” Peter Barnet, similarly concerned about too much time spent on tariff reduction, suggested that the Company “create a flanking brand that is not the full Harley Davidson Hog and is ‘designed...
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- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
job."1 It was remarkable that the corporate image of a company whose brands were so well known, and whose operations were so widespread, was so indistinct. There were times between the 1960s and 1990 when Unilever appeared amorphous....
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- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
awards. But a few savvy customers quickly noted that Unilever also markets skin-lightening cream (Fair & Lovely) and diet aids (Slim Fast.) They quickly spread their observations across the Web. Adding insult to injury, a company employee revealed that the View Details
- 03 Jul 2008
- What Do You Think?
Are Followers About to Get Their Due?
'walking together.' You never know when you have to exchange roles." As a result, while several respondents seemed to favor the inclusion of material concerning followership in a course on leadership, there did not seem to be a...
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by Jim Heskett
- 21 Nov 2015
- HBS Case
HBS Cases: Stella McCartney Combines High Fashion with Environmental Values
the context of luxury is just fascinating because on the one hand they seem very contradictory, luxury and sustainability. Luxury for many people is all about excessiveness and waste. “Such products do not feel luxurious to more ethically and environmentally View Details
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
feasible nor economical. Machine learning technology today excels at self-contained tasks like image recognition and content-sorting. “The kind of tasks that we want to do in marketing tend to be more challenging, because we’re trying to...
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by Kristen Senz
- 13 Oct 2009
- Research & Ideas
7 Lessons for Navigating the Storm
encourages similar candidness and humility in others. By taking the first step in revealing their vulnerabilities, leaders encourage an atmosphere where concerns and doubts are voiced. Potentially unforeseen problems can be addressed...
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by Martha Lagace
- 10 Jul 2007
- What Do You Think?
How Much of Leadership Is About Control, Delegation, or Theater?
image of General George S. Patton stepping in front of a huge American flag to deliver a stirring speech, whether it really happened or not, is carefully staged theater. When he was commissioner of the New York City Police Department,...
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by Jim Heskett
- 03 Apr 2019
- Book
Fintech's Game-Changing Opportunities for Small Business
deserve. Martha Lagace is writer based in the Boston area.. Image credit: andresr - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Book Excerpt A Platform to Rule All Others From:...
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- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
patented method of doing this, called the Zaltman Metaphor Elicitation Technique (ZMET), centers on having interview subjects select images that best reflect their state of mind concerning the item in...
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- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
"What is the nature of loyalty?" HBS Professor Gerald Zaltman asks. But it's not brand loyalty he's concerned with: rather, it's loyalty in its most fundamental sense. "What is the anatomy of loyalty?" he continues. "What is the meaning...
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by Martha Lagace
- 23 Mar 2020
- Research & Ideas
Product Disasters Can Be Fertile Ground for Innovation
doctors were more concerned about image quality and speed for better and faster diagnosis, whereas radiation concerns, though important, were secondary,” Galasso says. In addition, he says, the alternative...
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- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
HBS Working Knowledge readers want it all, judging by our all-time most popular articles. Here you'll find stories on everything from maintaining a professional image to writing a business plan, from how to market on social media to why...
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by Sean Silverthorne
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
posted prices due to reduced price competition. However, a negative price image is again a myth because it does not distinguish between highly valued loyal consumers and less valued switchers. While the price View Details
- 10 Feb 2014
- HBS Case
Stressing Safety in South Africa’s Platinum Mines
the required Leadership and Organizational Behavior course (commonly known as LEAD), which focuses on how managers become effective leaders by addressing the human side of the enterprise. The Elements Of The Case Click on image to enlarge...
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- 21 May 2008
- Research & Ideas
Going Negative in Political Advertising
McCain used high profile surrogates such as Governor Charlie Crist to reinforce concerns about his opponent. Why Don't Companies Go Negative? Unlike politicians, companies hardly ever run negative ads. Pepsi ads don't tear down Coke; they...
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by John Quelch
- 20 Oct 2009
- First Look
First Look: October 20
investing" by creating a new asset class for investors who care about social impact. Doing so will require working with competitors in the field in order to establish benchmarks and standards of measurement. How can Acumen build industry-wide benchmarks when peer...
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Martha Lagace
- 25 Oct 2017
- Research & Ideas
Will Machine Learning Make You a Better Manager?
good,” says Teodorescu. Much of the earliest applications of machine learning concerned language. At the birth of the field in the 1940s, British mathematician Alan Turing conceived the abstract grammars to analyze texts and describe...
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- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
Here are the 20 most popular stories published by HBS Working Knowledge in 2008, and the five most-read working papers authored by HBS faculty. Most Popular Articles 1. Creating a Positive Professional Image (2005) In today's diverse...
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by Staff
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
will be a hit or a flop.) Tricks of the Trade When tracking brain functions, neuroscientists generally use either electroencephalography (EEG) or functional magnetic resonance imaging (fMRI) technology. EEG measures fluctuations in the...
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