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- July 2015
- Article
BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment
By: Uma R. Karmarkar and Bryan Bollinger
As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of...
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Keywords:
Grocery Shopping;
Reusable Bags;
Licensing;
Priming;
Goals;
Hedonic;
Marketing Strategy;
Consumer Behavior;
Environmental Sustainability;
Retail Industry
Karmarkar, Uma R., and Bryan Bollinger. "BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment." Journal of Marketing 79, no. 4 (July 2015): 1–15.
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
time to wait as the crucial holiday season looms: customers are increasingly trying new retailers and may begin their holiday shopping earlier than ever before. Even as the traditional in-store Black Friday...
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- Research Summary
Bricks and Clicks: The Effect of Store Assortment on E-tail Format (with R. Lal and E. Ofek)
An often neglected aspect in existing studies of the Internet selling process is the high volume of product returns. Such returns reflect a major logistic expenditure on behalf of companies that sell over the net. The problem is reduced when consumers shop in physical...
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- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
reach customers who may not be near a Gap store," she said. Shopping 24/7 Martha Velando (HBS MBA '02), brand manager at Bath & Body Works, said multi-channel retailing "is all about increasing the size of your brand."...
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- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
product categories on the Internet. An analysis by Harris Interactive ecommercePulse computed the ratio of dollars consumers spent offline as a result of online shopping to dollars spent online. The greater the ratio, the more likely that...
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- 11 Feb 2014
- First Look
First Look: February 11
http://www.hbs.edu/faculty/Publication%20Files/14-062_29ad7901-c306-44fa-88df-31e97a17cbbf.pdf BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment By: Karmarkar, Uma R., and Bryan Bollinger...
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Keywords:
Sean Silverthorne
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
productivity would improve—especially as the bricks-and-clicks retail model worked in an increasingly coordinated manner to offer the consumer a seamless shopping experience. The Internet Threat While recent retail sales figures seem to...
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- 15 Mar 2016
- First Look
March 15, 2016
intelligent software for efficient order delivery, and a customer friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-income consumers; even with a delivery charge, grocery shopping through...
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- 30 May 2018
- Research & Ideas
Should Retailers Match Their Own Prices Online and in Stores?
The line gets blurry for shoppers when retailers won't honor their online prices in-store. (Kwangmoozaa) While shopping for my 10-year-old daughter’s Halloween costume last October, I pulled out my smartphone and hopped online to see if...
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- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
gauge whether he's succeeding. This August, the company will begin updating all stores with new merchandise. Two to three in-store shops will be installed monthly over the four-year plan. The Town Squares,...
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- 17 Jun 2017
- Research & Ideas
Amazon, Whole Foods Deal a Big Win for Consumers
Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in...
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- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
ads and then posting an in-store display ad to remind potential customers about the product. "With the Internet," says Deighton, "you can seamlessly move the customer from awareness, to temptation, to transaction."...
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Keywords:
by Susan Young
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
What does cyberspace mean for physical retail space? Has online shopping changed the fundamentals of retailing? How should managers evaluate new in-store technologies? Harvard Business Review posed these...
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- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
extremely competitive market conditions. That doesn't stop many retailers from trying. Indeed, grocers like Tesco, Sainsbury's, Kroger, Safeway, and Stop & Shop give back 1-2 percent of the total spent to their card-carrying shoppers....
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- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
encourage the continued patronage of customers. They allow retailers to gather data on customer behavior in order to decipher trends, appropriately reward loyalty, and influence shopping behavior. Loyalty schemes take many forms; some of...
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- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
and best options in-store along with the electrical supplies and tools you will need to install the fixture. Online they carry an endless aisle of products and they provide videos and expert advice to help with installation. They do not...
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- 05 May 2015
- First Look
First Look: May 5
ourselves. May 2015 Journal of Marketing BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment By: Karmarkar, Uma R., and Bryan Bollinger Abstract—As concerns about pollution and climate change have...
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Keywords:
Carmen Nobel
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
both online and in-store, which can reduce stores' ability to upsell, make complementary sales (recall the Best Buy example), and make impulse sales (think candy at the checkout), resulting in smaller shopping baskets. This basket...
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