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- Faculty Publications (57)
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- All HBS Web (309)
- Faculty Publications (57)
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- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of...
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by Christina Pazzanese, Harvard Gazette
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple...
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Martha Lagace
- 24 Mar 2015
- First Look
First Look: March 24
http://publications.iadb.org/bitstream/handle/11319/6820/Socios%20o%20acreedores%20ENG%202-25-15%20web.pdf?sequence=1 March 2015 The Routledge Handbook of Responsible Investment Reliable Sustainability Ratings: The Influence of Business...
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Sean Silverthorne
- 12 Feb 2013
- First Look
First Look: Feb. 12
static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the sponsored search literature,...
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Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
Working PapersHow Firms Respond to Being Rated (revised) Authors:Aaron K. Chatterji and Michael W. Toffel Abstract While many rating systems seek to help buyers overcome information asymmetries when making purchasing decisions, we investigate how these ratings also...
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Martha Lagace
- 03 Mar 2015
- First Look
First Look: March 3
foundings are driven by collective patterns of activity-that is, by patterns of prior foundings, of support from related markets, and of institutional activism in a given sector. Building on research on social salience and signals, we consider the View Details
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Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce...
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- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel...
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Martha Lagace
- 29 Apr 2002
- Research & Ideas
Star Power! How to Win in Professional Services
advertising stars prefer the creative process to management hassles. Expert accountants prefer accounting. Often the response to an opportunity to assume a leadership position is "Thanks, but no thanks!" What leverage does the...
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by Jay W. Lorsch & Thomas J. Tierney
- 08 Jul 2014
- First Look
First Look: July 8
expropriation by agents. The principal has three options to address this threat: trust, licensing, and paying agents to stay loyal. We show how the principal can influence the value of these options by modularizing the system and by...
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Carmen Nobel
- 03 Jan 2007
- First Look
First Look: January 3, 2007
compared to the opening of new establishments by existing firms. We find interstate banking deregulations had a strong positive effect on the birth of new firms relative to the facility expansions of existing firms. We find limited evidence that the intrastate banking...
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Sean Silverthorne
- 19 Jul 2011
- First Look
First Look: July 19
common resources, such as advertising or production capacity, across activities. Within the literature on corporate strategy, this tension between focus and breadth is reconciled by the concept of related diversification (i.e., a firm...
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Sean Silverthorne
- 25 Feb 2014
- First Look
First Look: February 25
When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study By: Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby Abstract—The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV View Details
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Sean Silverthorne
- 07 Sep 2011
- First Look
First Look: Sept. 7
Publication:Journal of Advertising Research (forthcoming) Abstract What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a...
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Sean Silverthorne
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
corporate leaders speaking out on social and environmental policy issues not directly related to their core business. In the first study of this phenomenon, we investigate how CEO activism can influence public opinion about these issues...
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Sean Silverthorne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
Francesca Gino Abstract—Although religion is a central aspect of life for many people across the globe, there is scant research on how religion affects people’s non-religious routines. In the present research, we identify a frequent consumption activity that is View Details
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Sean Silverthorne
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
predicting their current language learning. Further, we find that recipients’ cognitive and affective responses over time differentially influence two future behavioral outcomes: intention to leave the organization and willingness to...
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Dina Gerdeman
- 06 Feb 2007
- First Look
First Look: February 6, 2007
depression, led to a crisis in the industry. Nonetheless, the pioneering group of forecasters shaped the core problems, and invented many of the techniques, that influenced the maturation of the industry in the decades that followed....
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Martha Lagace
- 15 Mar 2016
- First Look
March 15, 2016
evidence that such “CEO activism” can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements opposing a pending religious freedom law that critics warned would...
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- 26 Feb 2008
- First Look
First Look: February 26, 2008
time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed...
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Martha Lagace