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Julia B. Austin
Julia Austin is a Senior Lecturer at Harvard Business School’s Rock Center for Entrepreneurship where she currently teaches Startup Operations. Julia is also a certified Executive Coach, board member, startup advisor and angel investor as well as the founder of Good For Her, a non-profit community for women founders that fosters their growth as they navigate their entrepreneurial journeys. Prior...
- 29 Nov 2010
- HBS Case
United Breaks Guitars
Tweets are in the air we breathe. Most of us know that "friend" can also be a verb. Social media are part of the public discourse now, whether or not we're active users of them. A new case coauthored by HBS marketing professor John Deighton and research...
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by Julia Hanna
- 20 Sep 2010
- Research & Ideas
Power Posing: Fake It Until You Make It
We can't be the alpha dog all of the time. Whatever our personality, most of us experience varying degrees of feeling in charge. Some situations take us down a notch while others build us up. New research shows that it's possible to control those feelings a bit more,...
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by Julia Hanna
- 10 Mar 2020
- Research & Ideas
The Little Understood Problem Confronting Diverse Workplaces
Ramarajan and Reid’s study shows. But making that effort—beginning with a clear-eyed, inward look at one’s background, identity, and place in culture—can provide the foundation for building a workplace where everyone can thrive. About the Author View Details
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by Julia Hanna
- 30 Aug 2010
- Research & Ideas
Turning Employees Into Problem Solvers
reports. The paper, authored by Julia Adler-Milstein, an HBS doctoral candidate in the Health Policy Management program; Sara J. Singer, assistant professor at the Harvard School of Public Health and Harvard Medical School; and HBS...
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- 24 Jan 2011
- HBS Case
Terror at the Taj
On November 26, 2008, 175 people died in Mumbai, India, when 10 terrorists simultaneously struck sites. Of the five locations—all well-known landmarks—the beautiful domes of the hotel known as the Taj Mahal Palace and Tower would become most closely associated with the...
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- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
When start-up thredUP launched its peer-to-peer online exchange for used children's clothes two and a half years ago, its creators were the latest generation of entrepreneurs competing online as multi-sided platforms (MSPs), alongside trailblazers such as eBay, Yelp,...
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by Julia Hanna
- 14 Dec 2011
- Research & Ideas
The New Measures for Improving Nonprofit Performance
For-profit businesses have a common goal: create value for owners or shareholders by creating value for customers. It's a focus that must seem enviably straightforward from the perspective of nonprofit organizations and social enterprises obliged to navigate a path...
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by Julia Hanna
- 07 Jul 2019
- HBS Case
Walmart's Workforce of the Future
to a good degree,” says Kerr. But it’s too soon to tell whether they have established themselves in a way that will allow them to truly excel. “That’s where the jury is still out. They are still defining the Walmart of the future.” About the Author View Details
- 16 Dec 2019
- Research & Ideas
Taking on the Taboos That Keep Women Out of India's Workforce
government to study gender norms around technology adoption. “I spend a lot of time in villages, talking to women, and so often their view of themselves is low,” she says. “It’s rewarding to have the opportunity to help shape public policy in a way that’s beneficial to...
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by Julia Hanna
- 25 Aug 2014
- HBS Case
Starbucks Reinvented
Harvard Business School Professor and historian Nancy Koehn has studied Starbucks and its leader, Howard Schultz, for close to 20 years. For her, the company represents much more than a phenomenal success story. In a recently published case, "Starbucks Coffee...
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- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
In the new book International Strategy: Context, Concepts, and Implications, Harvard Business School Adjunct Professor David J. Collis presents a comprehensive guide to a topic of ever-increasing relevance for managers across all sectors and industries. By first...
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by Julia Hanna
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
An online shipping platform that uses social networks and smartphones. Low-cost medical care and monitoring that helps seniors to live at home. The "Skype" of broadband, offering free Internet service. On an April morning known as "Super Saturday," 63 student teams...
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- 31 Aug 2011
- Research & Ideas
Improving Fairness in Flight Delays
People who fly the friendly skies with any regularity have no doubt experienced the not-so-friendly feelings that come with missed connections, canceled flights, and general delays. Angry, powerless, they join the rebooking queue or camp out in the boarding area to...
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- 15 Mar 2010
- HBS Case
Developing Asia’s Largest Slum
Located in Mumbai, India, Dharavi is home to an estimated 700,000 people living on just 551 acres. Featured in the 2008 Oscar-winning film Slumdog Millionaire, Dharavi embodies the characteristics of a slum as defined by the United Nations: inadequate access to safe...
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- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers a simple, inexpensive solution...
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- 18 Nov 2009
- HBS Case
Customer Feedback Not on elBulli’s Menu
He's been called "the Salvador Dalí of the kitchen" for creations ranging from beetroot and yogurt ice-cream lollipops to a deconstructed Spanish omelet served in a parfait glass. Each year, some 2 million hopeful diners vie to be one of the fifty customers...
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- 28 Apr 2008
- HBS Case
Negotiating with Wal-Mart
Wal-Mart, the world's largest retailer, sold $315 billion worth of goods in 2006. With its single-minded focus on "EDLP" (everyday low prices) and the power to make or break suppliers, a partnership with Wal-Mart is either the Holy Grail or the kiss of death,...
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- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
Happiness is not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.—Franklin Delano Roosevelt, Inauguration Day, 1933 Creativity, a quality more traditionally associated with artistic endeavors, has been slow to find...
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- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
You're a successful senior executive with 20, 25 years of experience under your belt. You've made your mark and stand just 1 or 2 rungs from the position of CEO. Now what? As faculty chair of Harvard Business School's Advanced Management Program (AMP), Professor Robert...
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- 18 Apr 2007
- HBS Case
How Magazine Luiza Courts the Poor
The inspiration for a new case can strike at any time. For Harvard Business School professor Frances X. Frei, the time and place was one morning at home while reading The New York Times. An article on the front page of the Business section about an innovative Brazilian...
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