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- All HBS Web (84)
- Faculty Publications (15)
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- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
events, messenger dislike is correlated with the belief that the messenger had malevolent motives (Studies 5A, 5B, & 5C). Studies 6A & 6B go further, manipulating messenger motives independently from news valence to suggest its...
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Dina Gerdeman
- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
century and today. It tells the story of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet rather than consume it. The social and religious beliefs that drove...
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Sean Silverthorne
- 18 Nov 2002
- Research & Ideas
Where Morals and Profits Meet: The Corporate Value Shift
how companies can become what I term "center-driven"—oriented toward strategies that make both ethical and financial sense. In the schema I lay out, companies can choose to be "dues payers" that practice an ethic of...
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by Carla Tishler
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
phones, and some contracts contained no-dating clauses. Bang decided to take a more hands-off approach, with the belief that pop stars are human and could channel their personalities into their work and use it to connect with fans. BTS’...
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- 29 Jul 2013
- Research & Ideas
A Manager’s Moral Obligation to Preserve Capitalism
"Part of this norm-shifting was done by carefully laying out the evidence and then building a strong logical case for what is consistent with the ethical imperatives that legitimize capitalism. CEOs are usually not immoral people....
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by Michael Blanding
- 26 Feb 2013
- First Look
First Look: Feb. 26
classifies the tools available to communicate with consumers. In the sequel, it elaborates on how consumers respond to communication attempts. Finally, it lays out a framework for marketers to manage the entire communications process....
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Sean Silverthorne
- 16 Jun 2021
- HBS Case
Cruising in Crisis: How Carnival Is Riding Out the COVID-19 Storm
prepared for an extended, indefinite lockdown. The company cut its annual operating expenses by $1 billion, as well as its capital costs by hundreds of millions. While some of those reductions came from laying off 820 people and...
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- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
Unilever proved flexible enough to retain them, fostered by its belief that ultimately consumers worldwide would want its products. Moreover the oil price rises resulted in an extraordinary growth of profitability of the UAC [United...
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- 20 Aug 2008
- Op-Ed
The Time is Right for Creative Capitalism
and Oprah Winfrey, individuals who have thrived in their respective industries partly because they consistently pursued something more than the next market-dictated score. All of these forces are gaining strength now, and helping lay the...
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by Nancy Koehn
- 25 Jan 2010
- Research & Ideas
A Macroeconomic View of the Current Economy
reducing their consumption (or even just planning to reduce their consumption), business managers may decide to scale back on their own operations, so as not to produce a lot of output that no one's going to buy. Firms will start laying...
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by Sean Silverthorne
- 03 May 2022
- Research & Ideas
Desperate for Talent? Consider Advancing Your Own Employees First
Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,...
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by Rachel Layne
- 27 Sep 2004
- Research & Ideas
IBM Finds Profit in Diversity
which executive leadership is often ineffectual. Executives' espoused beliefs are frequently inconsistent with their behavior, and they typically underestimate how much the corporation really needs to change to achieve its diversity...
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by David A. Thomas
- 04 Oct 2007
- What Do You Think?
Has Managerial Capitalism Peaked?
corporate treasuries for their self enrichment." To what degree will entrepreneurial capitalism be the antidote to both managers' and owners' capitalism? Are we about to see a rebirth of Schumpeter and his belief in the power of...
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by Jim Heskett
- 27 Mar 2012
- First Look
First Look: March 27
inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of...
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Carmen Nobel
- 24 Sep 2012
- Research & Ideas
Why Do We Tax?
through the 1960s. Combining Equal Sacrifice with Utilitarianism better represents the preferences that people hold in the population at large, according to Weinzierl, and makes the theory's recommendations align much better with the reality of tax policy. Weinzierl...
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- 09 Feb 2009
- Research & Ideas
Uncompromising Leadership in Tough Times
customers, community, and society—not just shareholders. These CEOs operate from deep beliefs and values. Their purpose is to leave a legacy of a great firm. Some were founders but most had arrived in the CEO role much later in the...
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by Martha Lagace
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
discussion. That's because the authors lay out for us the full context of a situation: the fast friendships, bitter enmities, strong ambitions, and confused goals that the characters must navigate. This feels like reality to us—it's how...
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- 11 Jan 2011
- First Look
First Look: Jan. 11
contribution to Asia's economic progress and the characteristics (and limitations) of a leading university, Professor Emeritus Daniel Quinn Mills lays out his recommendations for building a world-class university in Asia, including how to...
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Sean Silverthorne
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
Downsizing? By: Cohen, Lauren, Joshua D. Coval, and Christopher J. Malloy Abstract—While we commend the initiative of Snyder and Welch (2017), we lay out in this short reply why we remain highly confident in our results and our...
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Sean Silverthorne
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
non-stereotypical characteristic. A reluctance to discriminate emerges if workers share the gender or birth month of the worker from the worse-performing group, but even then, a small “excuse" counters this reluctance. Thus, our evidence points to an important...
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Dina Gerdeman