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- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
discourse into simpler constructs that enabled a wider and more diverse group of actors and lay consumers to understand modern Indian art, its finer points, and what made it valuable. This allowed for stable market exchange of the art....
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by Sean Silverthorne
- 01 Apr 2008
- First Look
First Look: April 1, 2008
"marginal" grocery items, or grocery items that a customer does not typically buy. These findings are consistent with a simple mental accounting model but are not consistent with the standard permanent income or lifecycle theory...
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Martha Lagace
- 03 Mar 2008
- First Look
First Look: March 4, 2008
principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in...
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Martha Lagace
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
discount off that price, and the final selling price. Limited empirical evidence is available that speaks to the relative impact of each component on purchase behavior, even as theories abound. Measuring these impacts is critically...
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Dina Gerdeman