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- People (2)
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- Events (1)
- Multimedia (3)
- Faculty Publications (62)
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- 13 Dec 2016
- First Look
December 13, 2016
average of $33 per month. Premium clubs also continued to flourish, while the competition from not-for-profits such as university and employee gyms continued unabated. In 2016, the new CEO announced a new strategy to counter these challenges: rebranding 24 Hour as a...
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Carmen Nobel
- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
generating a brand book for Israel that suggested a guiding brand position of “creative energy”; inviting social media influencers to partake in trips focused on lifestyle interests; generating appealing, non-conflict related content...
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Dina Gerdeman
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
and consumer lifestyle products? Philips sent teams of designers, engineers, and consultants into hospitals and clinics to interview patients and a range of providers, from clinicians to administrators and other staff. These teams...
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Dina Gerdeman
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
positioning of the brand to move upmarket or down market? Which value proposition offered the most future promise: functional differentiation, lifestyle differentiation, or celebrity endorsement? Should the company continue to serve both...
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Sean Silverthorne
- 05 Jun 2007
- First Look
First Look: June 5, 2007
supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807158 Westin Hotels and Resorts: Operations of a Lifestyle Experience Harvard Business School Case 607-129 Westin Hotels and Resorts adopted a new...
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Martha Lagace
- 19 Oct 2011
- Research & Ideas
Designing Cities for a Sustainable Future
On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers...
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- 14 Feb 2017
- First Look
First Look at New Research: February 14
had recently launched several lifestyle brands (using brand names it had revived), which posed brand architecture issues. Lastly, the company had just acquired a digital fitness app, RunKeeper, and was wondering how best to leverage this...
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Sean Silverthorne
- 17 Apr 2012
- First Look
First Look: April 17
materials, fair partnership, and health, the plan sought to transform the company's practices. By 2012, the program's aim was to ensure that M&S was carbon neutral and sent no waste to landfill. It also aimed to help customers and employees achieve a healthier...
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Carmen Nobel
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