Filter Results
:
(172)
Show Results For
- All HBS Web (268)
- Faculty Publications (64)
Show Results For
- All HBS Web (268)
- Faculty Publications (64)
Sort by
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
Summing Up Should "Moneyball Analytics" Play a Greater Role in Preparation for Management? There was general agreement among respondents to this month's column that we will see a growing emphasis on analytics among managers as...
View Details
Keywords:
by James Heskett
- 19 Aug 2015
- Research & Ideas
Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission
administration in the Entrepreneurial Management unit at Harvard Business School and a general partner at Flybridge Capital. He closely studies the startup environment and draws from his experience as a venture capitalist and former...
View Details
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
cement the loyalty of those who remain by assuring employees that the company has survived difficult times before, maintaining quality rather than cutting corners, and servicing existing customers rather than trying to be all things to...
View Details
Keywords:
by John Quelch
- 01 Sep 2003
- What Do You Think?
To Whom Should Boards be Accountable?
corporate managers and directors must first be accountable to and for the satisfaction of customers, the loyalty and opportunities for growth of employees [and others] ..." How does this play out in the...
View Details
Keywords:
by James Heskett
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
consumers to vote also engenders brand loyalty by giving users more of a sense of ownership over products. Once a company opens those floodgates, however, they are essentially making a series of promises with consumers, whether they know...
View Details
- 18 Mar 2014
- First Look
First Look: March 18
controlling stake in Satyam Computer Services Ltd. (Satyam), a troubled Indian IT company managed since January 2009 by a six-member government-appointed caretaker board. Anand Mahindra, chairman and View Details
Keywords:
Sean Silverthorne
- 30 Aug 2004
- Research & Ideas
Mapping Your Board’s Effectiveness
performance management system into corporate governance processes. The Balanced Scorecard strategy map portrays, on a single page, a company's strategy. It includes the financial outcomes expected; performance with targeted customers and...
View Details
Keywords:
by Robert S. Kaplan
- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
August 2018 Negotiation and Conflict Management Research Raiffa Transformed the Field of Negotiation—and Me By: Bazerman, Max Abstract—Howard Raiffa was a role model, friend, and inspiration. He transformed the field of negotiation, and...
View Details
Keywords:
by Sean Silverthorne
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
moment.) Why detergent? Why Europe? In Europe, consumers in individual countries may cling to a long-standing loyalty to certain beloved products: so-called heritage brands. In Europe, sometimes the same product is offered in different...
View Details
- 07 Nov 2005
- What Do You Think?
Is Less Becoming More?
niches. They report that "nearly 70 percent of managers admit that excessive complexity is raising their costs and hindering their profit growth." In other words, there is a trade-off between innovation and complexity on the one...
View Details
- 23 Jul 2001
- Research & Ideas
Looking for CEOs in All the Wrong Places
ability, even when experience and academic research have shown that link to be tenuous. Other circumstances such as market conditions and the skills and experience of the company's senior management team can have a profound impact. All...
View Details
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
sustainably differentiated the company from its competitors. For instance, the adoption of fleet management resulted in customer loyalty levels five times higher than under the dominant business model Hilti...
View Details
Keywords:
Sean Silverthorne
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation and management have a vital...
View Details
Keywords:
by Martha Lagace
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
customers' college-savings accounts. Firms like Salomon Smith Barney that manage these new so-called "529" savings plans would invest the rebates and maintain records showing enrolled families how much they had earned toward...
View Details
Keywords:
by John S. Rosenberg
- 26 Feb 2014
- Research & Ideas
How Grocery Bags Manipulate Your Mind
organic and indulgent items. Photo: iStockPhoto Looking at loyalty card data from a large grocery chain in California, Karmarkar and Bollinger tracked and analyzed 936,232 purchases by 5,987 households across two years. To assess organic...
View Details
- 06 May 2015
- What Do You Think?
Are You Ready for Personalized Predictive Analytics?
remote surveillance of the performance of these products. Predictive analysis applied to humans is now one of the hottest concepts to come along. It is being made possible by a system of customer loyalty programs, big data, and cloud...
View Details
Keywords:
by James Heskett
- 15 Sep 2008
- Research & Ideas
The Coming Transformation of Social Enterprise
themselves more and worry about mission impact. I believe nonprofit leaders get too bogged down in operational issues, be it fundraising, or managing the board, or program execution. They need to be more strategic. Q: What role can HBS...
View Details
Keywords:
by Roger Thompson
- 08 Oct 2012
- Research & Ideas
The Immigrants Who Built America’s Financial System
mobility and absence of ties to land, to slave society, or loyalty to any particular state, worked to their advantage. No one had written about that before. So my editors and I agreed that this should be a separate book. Q: Albert...
View Details
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
center of much discussion. The advice most often provided to managers is to weave the brand into the most potent popular culture trends. Recently, consultants and ad agencies began emphasizing the reverse: recommending that View Details
Keywords:
by Martha Lagace
- 08 Jun 2010
- First Look
First Look: June 8
Retailing, supply chain experts Marshall Fisher and Ananth Raman explain how to use analytics to better manage your inventory for faster turns, fewer discounted offerings, and fatter profit margins. Featuring case studies of retailing...
View Details
Keywords:
Martha Lagace