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All HBS Web
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- People (3)
- News (42)
- Research (87)
- Multimedia (2)
- Faculty Publications (49)
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- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
targeted a variety of demographic segments in different sales points, acquired new customers, and created a moment of luxurious consumption for all ages. Accordingly, within Godiva’s global enterprise, Godiva Japan had become number two...
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by Sean Silverthorne
- 28 Apr 2009
- First Look
First Look: April 28, 2009
itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the...
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Martha Lagace
- 22 Jul 2008
- First Look
First Look: July 22, 2008
department stores and a new hypermarket—Nagesh was proud of the way the company had taken retail from its roots in simple transactions to a complete "experience" defined by the luxurious ambiance,...
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Martha Lagace
- 22 Sep 2009
- First Look
First Look: September 22
president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a View Details
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Martha Lagace
- 18 Feb 2014
- First Look
First Look: February 18
for European Expansion Scott Malkin, CEO of Value Retail, a developer and operator of European outlet villages serving luxury brands, is planning on developing a 18,503 m2 open-air outlet village to be built 98 kilometers south of Milan...
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Sean Silverthorne
- 19 Jan 2011
- First Look
First Look: Jan. 18
otherwise fail emissions tests. We find that for a significant number of inspectors, leniency is much higher for those customers with standard vehicles than for those with luxury cars, although a smaller group appears to favor wealthy...
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Sean Silverthorne
- 20 Dec 2016
- First Look
December 20, 2016
securities to retail investors. We focus on a large market of investment products targeted exclusively at households: retail-structured products in Europe. We hypothesize that banks strategically use product complexity to cater to...
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Carmen Nobel