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- All HBS Web (231)
- Faculty Publications (22)
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- Article
Can Anything Derail Google's Growth Engine?
Keywords:
Marketing, Technology, Digital, Services, And Strategy;
Strategy;
Internet and the Web;
Marketing
Rayport, Jeffrey F. "Can Anything Derail Google's Growth Engine?" Bloomberg Businessweek Online (October 27, 2008).
- Article
It's Down to Two: Microsoft and Google
Keywords:
Marketing, Technology, Digital, Services, And Strategy;
Strategy;
Internet and the Web;
Marketing
Rayport, Jeffrey F. "It's Down to Two: Microsoft and Google." Bloomberg Businessweek Online (February 4, 2008).
- 2002
- Book
Introduction to e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords:
Marketing, Technology, Digital, Services, And Strategy;
Strategy;
Internet and the Web;
Service Delivery;
Marketing
Rayport, Jeffrey F., and Bernard J. Jaworski. Introduction to e-Commerce. Boston, MA: McGraw-Hill/Irwin marketspaceU, 2002.
- 2001
- Book
e-Commerce
By: Jeffrey F. Rayport and Bernard J. Jaworski
Keywords:
Marketing, Technology, Digital, Services, And Strategy;
Strategy;
Internet and the Web;
Service Delivery;
Marketing
Rayport, Jeffrey F., and Bernard J. Jaworski. e-Commerce. New York, NY: McGraw-Hill/Irwin, 2001.
- Article
Why Ballmer Bailed on Yahoo
Keywords:
Marketing, Technology, Digital, Services, And Strategy;
Strategy;
Internet and the Web;
Marketing
Rayport, Jeffrey F. "Why Ballmer Bailed on Yahoo." Bloomberg Businessweek Online (May 10, 2008).
- 16 Apr 2001
- Research & Ideas
Strategy and the Internet
offering a different set of features, a different array of services, or different logistical arrangements. The Internet affects operational effectiveness and strategic positioning in very different ways. It...
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Keywords:
by Michael E. Porter
- 23 Aug 2004
- Research & Ideas
Strategy for Small Fish
technologies, services, and products available through the ecosystem. In doing this, niche strategies trade off risk with productivity. Strong economies can often be found by...
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Keywords:
by Marco Iansiti & Roy Levien
- 17 Jul 2006
- Lessons from the Classroom
Developing a Strategy for Digital Convergence
convergence was really happening," Yoffie says. Long predicted but never realized, convergence is the idea that as the worlds of entertainment, computing, and communication go digital, they can be...
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- 09 Jan 2020
- Book
Rethinking Business Strategy in the Age of AI
a traditional business—the gym—into an $8 billion digital offering that pulled in more than $700 million in revenue during the last fiscal year. Foley credits the magic of today’s technology, including software, data, View Details
Keywords:
by Dina Gerdeman
- January 2008 (Revised April 2009)
- Case
Wyoff and China-LuQuan: Negotiating a Joint Venture (A)
By: James K. Sebenius and Cheng (Jason) Qian
Through stalled joint venture talks between Pennsylvania-based Wyoff Corp. and China-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading US chemical company has been seeking...
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Keywords:
Joint Ventures;
Cross-Cultural and Cross-Border Issues;
Negotiation Style;
Strategy;
Chemical Industry;
China;
Pennsylvania
Sebenius, James K., and Cheng (Jason) Qian. "Wyoff and China-LuQuan: Negotiating a Joint Venture (A)." Harvard Business School Case 908-046, January 2008. (Revised April 2009.)
- 05 Feb 2007
- Research & Ideas
Business and the Global Poor
have several great examples of that. First of all, Nestlé. Since World War II, Nestlé's milk has by and large been produced by thousands of small farmers in developing countries. And their supply chain...
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Keywords:
by Sean Silverthorne
- February 2006 (Revised November 2006)
- Case
GE's Growth Strategy: The Immelt Initiative
Follows the actions of GE CEO, Jeff Immelt, as he implements a growth strategy for the $150 billion company in a tough business environment. In four years, he reinvigorates GE's technology, expands its services, develops a commercial focus, pushes developing countries,...
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Keywords:
Transformation;
Judgments;
Global Strategy;
Leadership Style;
Growth and Development Strategy;
Organizational Structure
Bartlett, Christopher A. "GE's Growth Strategy: The Immelt Initiative." Harvard Business School Case 306-087, February 2006. (Revised November 2006.)
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
business-unit managers choose local measures that influence, but are not necessarily identical to the corporate scorecard measures. The most remarkable transformations and partnerships occur in support functions View Details
Keywords:
by Robert S. Kaplan & David P. Norton
- February 2011 (Revised February 2012)
- Case
Online Marketing at Big Skinny
By: Benjamin Edelman and Scott Duke Kominers
Describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. Provides concise introductions to the key features of each...
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Keywords:
Advertising Campaigns;
Digital Marketing;
Resource Allocation;
Marketing Strategy;
Performance Evaluation;
Internet and the Web;
Retail Industry
Edelman, Benjamin, and Scott Duke Kominers. "Online Marketing at Big Skinny." Harvard Business School Case 911-033, February 2011. (Revised February 2012.) (request a courtesy copy.)
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
largest insurance program. To meet this target, the government will rely on technology to effectively scale services, monitor quality, and ensure accountability. While India has seen great strides in...
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Keywords:
Dina Gerdeman
- 02 Aug 2004
- Research & Ideas
Health Care Research and Prospects
is a lot other work at the school going on around these issues by many other faculty. For instance, Dave Scharfstein is doing great work on how capital market forces influence the development strategies of biotechnology companies. David...
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- 16 Jun 2020
- Research & Ideas
Your Customers Have Changed. Here's How to Engage Them Again.
pursue? To adapt to a new customer-centric directional reality, we propose an alternative to Ansoff's (1965) growth strategy matrix (see table below). The proposed 2 x 2 matrix is categorized by whether the firm is competing with existing...
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- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
managing through the pandemic. The topics: people and personal management, strategy, marketing, and organizational design. PEOPLE AND PERSONAL...
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Keywords:
by Sean Silverthorne
- 01 Nov 2010
- Research & Ideas
How IT Shapes Top-Down and Bottom-Up Decision Making
decision-making toward the bottom of the corporate ladder. Communication systems, such as e-mail and instant messaging applications, will push the decision-making process toward the top. And that means...
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Keywords:
by Carmen Nobel