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- All HBS Web (186)
- Faculty Publications (32)
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- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
emerged from its first sales season with two distinct customer segments: the High Net Worth (HNW) woman and the High Earner, Not Rich Yet (HENRY) woman. As it began to scale its operations, it had to decide which View Details
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by Sean Silverthorne
- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many...
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- Research Summary
Social Innovation
My intellectual agenda addresses this question: How to innovate to solve the world’s toughest challenges? Out of the earth’s population, about 2 billion can afford good products whereas the remaining 5 billion are poor and therefore are nonconsumers.... View Details
- 17 Aug 2020
- Research & Ideas
What the Stockdale Paradox Tells Us About Crisis Leadership
even excluding COVID-19 deaths) Mental health crises Secondary health problems from neglect/postponement of routine/preventative care Mass unemployment Dining, entertainment, arts, tourism industries—the whole experiential...
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by Boris Groysberg and Robin Abrahams
- 12 Oct 1999
- Research & Ideas
It Came in the First Ships: Capitalism in America
became moderately wealthy, then that might be a sign of God's grace, so long as customers were not cheated or overcharged. The line between virtuous profit and damnable avarice was blurry then, as it remains today. But the Puritans had an...
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by Thomas K. McCraw
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
were rooted in craftwork traditions, seldom exhibited a similar interest in mass selling campaigns. Salesmanship flourished in America for cultural reasons as well. In a country that, from the outset, held democratic elections and had no...
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by Laura Linard
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
world’s largest long-distance carpooling company—reflected on the evolution of their venture and the way forward. BlaBlaCar had reached critical mass and size; yet staying still was not going to be enough to be relevant and competitive in...
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Carmen Nobel
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address...
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Dina Gerdeman
- 23 Jun 2003
- Research & Ideas
Building a Better Buyer-Seller Relationship
increased sales over time. "If you get in with fewer customers for a long time, you get a greater share of wallet from the fewer customers" (as opposed to more mass market customers), he said. 2)...
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by Martha Lagace
- 16 Jul 2020
- Research & Ideas
Restaurant Revolution: How the Industry Is Fighting to Stay Alive
make raising restaurant employee wages nearly impossible absent increased menu prices, which customers hard hit by the crisis are likely to reject. "The most important thing we are all facing is really the confidence and comfort that...
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- 21 Jan 2014
- First Look
First Look: January 21
been engaged in a large-scale, centrally coordinated national anti-Malaria campaign, which has become a model in sub-Saharan Africa. This paper aims at quantifying the individual and macro-level benefits of this campaign, which involved View Details
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Sean Silverthorne
- 12 Apr 2016
- First Look
April 12, 2016
customers rather than take possession of and responsibility for the products or services in question, they have inherently low cost structures and fat gross margins. They are highly defensible once established, owing to network effects....
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Sean Silverthorne
- 18 Jan 2016
- Research & Ideas
Hazard Warning: The Unacceptable Cost of Toxic Workers
data to decipher traits belonging to toxic workers. The result was anonymized personal data of almost 60,000 workers from 11 firms, about 70 percent of which were based in the United States. The positions were similar front-line, customer...
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by Roberta Holland
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
expertise in designing and coding complex computer applications. SAP and Seibel have developed unique package software, and have provided specialized consulting services to assist in the implementation of the package software. A third driver has been the building to...
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- January 2016
- Case
Haiti Hope: Innovating the Mango Value Chain
By: Amy C. Edmondson and Jean-François Harvey
This case study examines a market-based approach to economic development through the eyes of NGO TechnoServe's project manager, implementing a US$9.5 million five-year public-private partnership between Coca-Cola, IDB, and USAID. The case ends at the beginning of the...
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Keywords:
Sustainability;
Economic Development;
Corporate Social Responsibility;
Emerging Country;
Teaming;
Public-private Partnership;
Inter-organizational Relationships;
Collaboration;
Strategy Implementation;
Agricultural Commodity;
Plant-Based Agribusiness;
Public Sector;
Supply Chain Management;
Customer Value and Value Chain;
Corporate Social Responsibility and Impact;
Learning;
Partners and Partnerships;
Private Sector;
Developing Countries and Economies;
Social Enterprise;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Haiti
Edmondson, Amy C., and Jean-François Harvey. "Haiti Hope: Innovating the Mango Value Chain." Harvard Business School Case 616-040, January 2016.
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
study how transparency into the levels and changes of relative sustainability performance affects consumer choices. Our work considers two forms of transparency: process transparency, in which customers receive information about the...
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Dina Gerdeman
- 16 Aug 2004
- Research & Ideas
Luxury Isn’t What It Used to Be
demands of consistent quality, innovative design, supply logistics, and the need for superior customer service, and it's easy to understand why David A. Birnbaum (HBS MBA '74), a private jeweler, would sound this cautionary note:...
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- 03 Jul 2018
- First Look
New Research and Ideas, July 3, 2018
people. The rollout of the new technology is garnering a good deal of public attention, not just for the unfamiliar new “dialing” process that customers are required to learn, but also because of the mass...
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Dina Gerdeman
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
top-down, generic approaches to communicating their plans with their employees. Although mass emails and newsletters are not problematic in and of themselves, they are no substitute for the kind of communication this moment calls...
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- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
reality is that we don’t really know if commercial space flight will ultimately be a money maker, how many competitors will fit in the market, or what demand will be for consumers taking off on space vacations after the initial enthusiasm wears off. Will this be a...
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