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- All HBS Web (186)
- Faculty Publications (32)
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- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
competing grocers bid for the right to gather a shopper's data by offering discounts on merchandise to program members and in some cases by offering members non-price benefits such as superior service. Anonymous mass markets are giving...
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- 18 Apr 2005
- Research & Ideas
Selling Luxury to Everyone
established middle-market and even lower-market players." For example, she said, "eight years ago, Starbucks was a luxury game on the east coast. . . . Now, Starbucks is daily standard operating procedure—a mass business."...
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- 18 Jun 2001
- Research & Ideas
Caught in the Cogs: When Manufacturing and IT Meet
mass customization. In the midst of all this added complexity, he said, the large, vertically integrated organization, involved with everything from Research and Development to customer delivery, is passing...
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by Jim Aisner
- 20 Oct 2014
- Research & Ideas
Users Love Ello, But What’s the Business Model?
same way. Historically in the internet era, the notion for startups has been to build a large customer base and monetize it through advertising. But it's hard to name more than two companies that have done this successfully. If Google and...
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- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing...
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by Sean Silverthorne
- 24 Sep 2014
- Op-Ed
The ABCs of Addressing Climate Change (From a Business Perspective)
It's Climate Week in New York City. The schedule features a UN Climate Summit, a People's Climate March, the Clinton Global Initiative, substantial criticism of the whole endeavor, and plenty of agitated interaction. There is a lot of noise here. How can businesses cut...
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- 05 Jan 2009
- Research & Ideas
Most Popular Articles and Working Papers 2008
oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing. The key, says professor John Quelch, is to understand how the needs of your customers and...
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by Staff
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
Internet-based companies like Google record every click and keystroke of every customer, analyzing the data to continuously improve their products and marketing. Customers are courted and supply chains are managed via websites, social...
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by Sean Silverthorne
- 02 Oct 2019
- What Do You Think?
What Grade Would You Give Walmart CEO Doug McMillon?
two store workers by an angry former employee at a Mississippi Walmart and a mass shooting around a Walmart store in El Paso, Texas, the Company announced it would: No longer sell ammunition that could be used in military-style assault...
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- 22 Jul 2002
- Research & Ideas
How Business Strategy Tamed the “Invisible Hand”
clearer in the second half of the nineteenth century. In the United States, the building of the railroads after 1850 led to the development of mass markets for the first time. Along with improved access to capital and credit, View Details
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by Pankaj Ghemawat
- 05 Feb 2001
- What Do You Think?
Do MBA Programs Face “The Innovator’s Dilemma”?
mass of customers who are not "leading edge" users, and thus preempt large shares of the existing market. Further, Christensen maintains that precisely because of their size and success,...
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by James Heskett
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
now? Zuboff and Maxmin: A century ago mass consumption was on the rise. People wanted more things. The answer was to produce more goods at an ever-lower cost—mass production. Corporations were organized around a managerial hierarchy...
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by Martha Lagace
- 12 Oct 1999
- Research & Ideas
Rapid Response: Inside the Retailing Revolution
get what they wanted. Choices were more limited, delivery time was measured in months, and warehouses were typically piled high with mountains of expensive inventory—often comprised of too many unpopular products and too few hot sellers. Today, this scenario is ancient...
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- 19 Nov 2014
- HBS Case
Marketing Marijuana
But medicinal users are frequent customers so they do care about price. "They do not need to buy it at a fancy store—they'll go to a back alley basement shop as long as the product delivers." “I believe guys like Philip Morris...
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- 08 Apr 2015
- What Do You Think?
Are Technology Companies Ripe for Disruption?
then fixing it when the need changes." Kamal Gupta's comment implied that the affluence that enables customers to spend for unused functions may have something to do with it. As he put it, "(Disruption) is already happening in...
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- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
linkages with the local economy. Another approach to cluster development is to attract multinationals that will become demanding customers of local suppliers. After that, it's essential to create specialized training programs in the local...
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Re: Michael E. Porter
- 20 Feb 2007
- First Look
First Look: February 20, 2007
development strategy in 2006. Highlights the strengths and limitations of developing products for public sector organizations in markets created by legislation, as well as the opportunities and challenges of developing a product for mass...
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Martha Lagace
- 11 May 2011
- Research & Ideas
Building a Better Board
stock price doing OK? "It was a 10-minute conversation, and that was that," Kaufman says. These days, the assessment is usually much more wide-spread, taking into account both quantitative and qualitative metrics other than just recent financial results, such...
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by Carmen Nobel
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and...
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- 15 Oct 2014
- Research & Ideas
Apple Pay’s Technology Adoption Problem
customer side of the chicken-and-egg conundrum. Millions of shoppers have used cards for years, with little hassle. Edelman points out that people will continue to carry cards even if digital payments gain some traction, so the barrier to...
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