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- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
players—for example, McDonald's in fast food—have the resources that allow them to exhaustively study locations and build at only the most sure-fire of them. Other fast-food outlets and retailers seeking roughly the same customers may...
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by David Stauffer
- 17 Oct 2006
- First Look
First Look: October 17, 2006
markets. The Philippines' Jollibee Foods, for instance, has profitably battled McDonald's because it realizes that Filipinos like their burgers to have a particular soy and garlic taste. Some have exploited their knowledge of local talent...
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Sean Silverthorne
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
core function in a business of making anything from widgets to washing machines to life-saving drugs. McDonald's sells burgers worldwide, but the way it does so has to change from location to location, adapting to the institutional voids...
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by Martha Lagace