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- 12 Jan 2010
- First Look
First Look: Jan. 12
Business School Case 610-036 Examines the process used by a major motion picture studio to develop and select movie projects. Warner Bros.' strategy is to focus its efforts on...
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Martha Lagace
- 05 Aug 2008
- First Look
First Look: August 5, 2008
analyses of data covering 69 two-digit SIC industries at two points in time, 1991 and 1999. Across industries, we find that the likelihood of internalization of advertising services decreases as the size of...
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Martha Lagace
- 07 Jun 2019
- Book
Are You a Digital Manager?
need to do their part and devote time and attention to aligning their interests and cultivating collaborations across the organization. Only when everyone understands the big...
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by Martha Lagace
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