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All HBS Web
(400)
- People (1)
- News (224)
- Research (52)
- Events (1)
- Multimedia (10)
- Faculty Publications (45)
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- 2015
- Working Paper
Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with...
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Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
- August 1984
- Book Review
Exhibit Review of 'The Tribal Style: Selections from the African Collection of the Peabody Museum of Salem'
By: Louis T Wells Jr
Wells, Louis T., Jr. "Exhibit Review of 'The Tribal Style: Selections from the African Collection of the Peabody Museum of Salem'." African Arts 17, no. 4 (August 1984): 79.
- February 2017
- Teaching Note
The Tate's Digital Transformation
By: Jill Avery
John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s...
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Keywords:
Digital;
Ecommerce;
Experience;
Customer Experience;
Customer Relationship Management;
Channel Management;
Museums;
Arts Marketing;
Nonprofit;
Marketing;
Marketing Channels;
Marketing Strategy;
Customer Focus and Relationships;
Digital Marketing;
Digital Strategy;
Social Media;
E-commerce;
Entertainment and Recreation Industry;
Fine Arts Industry;
England;
United Kingdom;
Europe
- November 1996 (Revised February 1997)
- Case
Historical Society of Pennsylvania, The
By: Stephen A. Greyser and Stephanie L. Woerner
The Historical Society of Pennsylvania (HSP) runs one of the nation's most important research libraries and a museum focusing on colonial history. Financial analysis shows that the society has absorbed increased costs of operation over the past decade through slow but...
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Keywords:
Finance;
Cost;
Human Resources;
Leadership Style;
Management Analysis, Tools, and Techniques;
Managerial Roles;
Mission and Purpose;
Corporate Strategy;
Pennsylvania
Greyser, Stephen A., and Stephanie L. Woerner. "Historical Society of Pennsylvania, The." Harvard Business School Case 597-062, November 1996. (Revised February 1997.)
- 23 Sep 2008
- Other Presentation
Strategy for Social Enterprises
Strategy presentation at the Harvard Business School Club of Greater New York. Topics include: strategy for museums and social enterprises.
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Porter, Michael E. "Strategy for Social Enterprises." Harvard Business School Club of New York Social Enterprise Summit, New York City, NY, September 23, 2008.
- February 2022 (Revised October 2022)
- Case
P.T. Barnum: Changing the World
By: Robert Simons and Shirley Sun
This case describes the life of P.T. Barnum, widely considered to the be the father of modern advertising and marketing. Barnum showed his genius for business early, selling lottery tickets and confections from his father’s store. He went on to found a famous museum of...
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Keywords:
Entertainment;
Entrepreneurship;
Personal Characteristics;
Marketing;
Success;
Values and Beliefs;
Mission and Purpose;
Entertainment and Recreation Industry;
United States;
Europe
Simons, Robert, and Shirley Sun. "P.T. Barnum: Changing the World." Harvard Business School Case 122-076, February 2022. (Revised October 2022.)
- January 2009 (Revised April 2009)
- Case
Disaster in April: The Obligations of Kelly Construction
By: John D. Macomber, Christopher M. Gordon and Ben Creo
A construction company experiences a crane accident with multiple fatalities. The CEO, a client, and an employee must make choices to meet the company's obligations. Set in 2006, the case looks at the choices faced by board members of a museum that is an important...
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Keywords:
Business Exit or Shutdown;
Family Business;
Insolvency and Bankruptcy;
Governing and Advisory Boards;
Compensation and Benefits;
Contracts;
Crisis Management;
Construction Industry
Macomber, John D., Christopher M. Gordon, and Ben Creo. "Disaster in April: The Obligations of Kelly Construction." Harvard Business School Case 209-099, January 2009. (Revised April 2009.)
- 10 Feb 2015
- First Look
First Look: February 10
Publications February 2015 RAND Journal of Economics Performance Responses to Competition Across Skill-Levels in Rank Order Tournaments: Field Evidence and Implications for Tournament Design By: Boudreau, Kevin J., Karim R. Lakhani, and Michael E. Menietti...
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Keywords:
Sean Silverthorne
- Research Summary
People Are Experience Goods: Improving Online Dating with Virtual Dates
Because internet search mechanisms are designed for finding searchable items, we tend to conceptualize the things we seek online in terms of their objective characteristics. For some pursuits, however, this illuminates a mismatch between processes and goals. In online...
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- Research Summary
The Unexpected Effects of Workplace Transparency
Workplace transparency provides a foundation for learning and control, and therefore for satisfaction and productivity. Yet my research shows that an obsession with transparency-enhancing tools and structures can backfire, producing the unintended consequences of... View Details
- 24 Oct 2023
- HBS Case
From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World
circus, was in fact the father of modern advertising, Simons’ case shows. As a child working in his father’s general store, Barnum learned to hustle, promote, and barter. He didn’t care if his tactics earned him jail time as long as they drew a crowd or earned press...
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Keywords:
by Avery Forman
- 11 Aug 2022
- Research & Ideas
When Parents Tell Kids to ‘Work Hard,’ Do They Send the Wrong Message?
political orientation of respondents. “That’s not too surprising in the context of the United States, where we conducted the study, where there are strong beliefs about the importance of hard work.” In a second study, the researchers asked parents and children in...
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- 30 Sep 2019
- Book
6 Steps to Building a Better Workplace for Black Employees
but also through informal get-togethers. For instance, employees at one consulting company started a book club that focused on black writers and coordinated visits to African American museums and historical sites. And when American...
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Keywords:
by Dina Gerdeman
- 12 Dec 2011
- HBS Case
HBS Cases: Clocky, the Runaway Alarm Clock
boutiques? (Nanda stuck with small museum shops and specialty catalogs at first, in spite of all the advance publicity.) Is it better to partner with an American product design firm and risk prohibitive expense, or to team up with a...
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- 23 May 2023
- Research & Ideas
Lessons on Life, Graffiti, and Value: 'It's in That Darkness That You Can Actually Develop and Evolve'
range of experiences and institutions, including the Los Angeles County Museum of Art, MOCA, and Barnsdale Art Park. “You were exposed to the best of everything the city had to offer, for better or worse,” Riley said. A fan of Wu-Tang...
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Keywords:
by Christina Pazzanese, Harvard Gazette
- 04 Aug 2003
- Research & Ideas
Shackleton: An Entrepreneur of Survival
In recent years, polar explorer Sir Ernest Shackleton has been celebrated through books, memoirs, several films, and a major museum exhibit. His achievements on the ice have much to teach business students and executives, says Harvard...
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Keywords:
by Martha Lagace
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
imposed by social distancing by facilitating community, offering empathy, and providing social support. AB InBev joined thousands of museums and performing arts organizations in offering virtual performances, sponsoring the Bud Light Dive...
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Keywords:
by Jill Avery and Richard Edelman
- Fall 2020
- Article
Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa
Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from...
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Wheeler, Michael A. "Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa." Negotiation Journal 36, no. 4 (Fall 2020): 471–487.
- 17 Apr 2019
- Research & Ideas
How Managers Stifle Creativity
Creative thinking skills. Some people are naturally able to think outside the box. But we can all learn and improve our creative thinking skills. For example, there are techniques that involve using different kinds of visual stimulation. You could go to an art View Details
Keywords:
by Danielle Kost
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
Advertisement for DuPont Cellophane from The Saturday Evening Post, 1950. E.I. du Pont de Nemours & Company Advertising Department records (Accession 1803), Manuscripts and Archives Department, Hagley Museum and Library, Wilmington,...
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