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- People (1)
- News (224)
- Research (52)
- Events (1)
- Multimedia (10)
- Faculty Publications (45)
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- 09 Jun 2015
- Sharpening Your Skills
Sharpening Your Skills: Social Media
Tate's Digital Makeover Transforms the Traditional Museum What happens when the traditional museum-going experience meets the world of digital marketing? WORKING PAPERS Competing with Privacy Personal information is a valuable asset in...
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- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
Years ago, when I was a student in New York (and like many students, perpetually broke), I would often go to the Metropolitan Museum of Art for entertainment. The museum had a policy that visitors could pay...
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- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
Museum of our National Heritage in Lexington, Massachusetts and to explore the question of how this exhibit changes our understanding of women's roles in American economic history. Virginia G. Drachman, a professor of history at Tufts...
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by Laura Linard
- 03 Aug 2009
- Research & Ideas
Corporate Social Responsibility in a Downturn
reputation and brand. In general these activities create a win-win for the company and its larger group of stakeholders. Q: Many nonprofits from museums to food banks are worried about the dwindling number of donors and their future in...
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by Martha Lagace
- 20 Oct 2015
- First Look
October 20, 2015
Collaborative Marketing by a Global Financial Institution and a Major Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing...
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Sean Silverthorne
- 07 Jun 2019
- Book
Are You a Digital Manager?
World Tate’s Digital Makeover Transforms the Traditional Museum Hunting for a Hot Job in High Tech? Try 'Digitization Economist' What do you think of this research? Share your insights below. BOOK EXCERPT Have You Created a Real Network...
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by Martha Lagace
- 21 Feb 2017
- First Look
First Look at New Research: February 21
Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their...
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Carmen Nobel
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
interact, as if the couple is going to a museum together and chatting about the art work. "We wanted to give people something more specific to talk about, help them find common interests and points of divergence, and give them some...
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- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
intermediary raises concerns about who will end up owning the famous pieces, and whether or not those owners will be artistic benefactors willing to lend them to museums for the benefit of the public good. "There is huge value in...
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- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
art was redefined as a new product category—modern Indian art—by a variety of participants including artists, academics, commercial auction houses, and critics. And as Western museums and collectors began to take notice, prices for pieces...
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by Sean Silverthorne
- 21 May 2020
- Research & Ideas
Fighting the COVID Blues: Advice from Business Research
we’re good at and enjoy, we may discover that all the meetings we used to hold in the office sucked up too much time or that a trip to the children’s museum wasn’t the key to bringing the family joy. “Rather than fighting for ways to get...
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by Dina Gerdeman and Danielle Kost
- 19 May 2009
- First Look
First Look: May 19, 2009
company experiences a crane accident with multiple fatalities. The CEO, a client, and an employee must make choices to meet the company's obligations. Set in 2006, the case looks at the choices faced by board members of a museum that is...
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Martha Lagace