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Show Results For
-
All HBS Web
(468)
- People (4)
- News (124)
- Research (251)
- Events (1)
- Multimedia (1)
- Faculty Publications (157)
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- February 2008 (Revised April 2010)
- Case
The Globalization of East Asian Pop Music
By: Jordan Siegel and Yi Kwan Chu
This case on the globalization of East Asian pop music is useful for teaching concepts of regional business strategy and also of cultural arbitrage. Music companies in the case must examine why certain markets are clearly more profitable than others. They must also...
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Keywords:
Profit;
Globalization;
Cross-Cultural and Cross-Border Issues;
Business Strategy;
Expansion;
Music Industry;
East Asia
Siegel, Jordan, and Yi Kwan Chu. "The Globalization of East Asian Pop Music." Harvard Business School Case 708-479, February 2008. (Revised April 2010.)
- May 2008 (Revised September 2009)
- Case
Radiohead: Music at Your Own Price (A)
By: Anita Elberse and Jason Bergsman
In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band's own website. The pricing plan represented a...
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Keywords:
Music Entertainment;
Price;
Marketing Strategy;
Distribution;
Problems and Challenges;
Online Technology;
Music Industry
Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (A)." Harvard Business School Case 508-110, May 2008. (Revised September 2009.)
- June 2006 (Revised March 2007)
- Teaching Note
Polyphonic HMI: Mixing Music and Math
By: Anita Elberse
- June 2002 (Revised September 2005)
- Case
Online Music Distribution in a Post-Napster World
By: Youngme E. Moon
Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay).
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Keywords:
Distribution;
Internet and the Web;
Price;
Marketing Channels;
Service Operations;
Music Industry
Moon, Youngme E. "Online Music Distribution in a Post-Napster World." Harvard Business School Case 502-093, June 2002. (Revised September 2005.)
- October 2011 (Revised September 2014)
- Case
Music and the (Real) World: Thirty Years of MTV
By: Mukti Khaire and Eleanor Kenyon
The case is useful for teaching students the structure of creative industries - especially fashion - and the issues to consider when attempting disruptive innovation and entrepreneurship in these industries.
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Keywords:
Industry Structures;
Entrepreneurship;
Disruptive Innovation;
Internet and the Web;
Networks
Khaire, Mukti, and Eleanor Kenyon. "Music and the (Real) World: Thirty Years of MTV." Harvard Business School Case 812-041, October 2011. (Revised September 2014.)
- May 2008 (Revised June 2009)
- Supplement
Radiohead: Music at Your Own Price (B)
By: Anita Elberse and Jason Bergsman
Elberse, Anita, and Jason Bergsman. "Radiohead: Music at Your Own Price (B)." Harvard Business School Supplement 508-111, May 2008. (Revised June 2009.)
- May 2010
- Article
Bye Bye Bundles: The Unbundling of Music in Digital Channels
By: Anita Elberse
Fueled by digital distribution, unbundling is prevalent in many information industries. What is the effect of this unbundling on sales? And what bundle characteristics drive this effect? I empirically examine these questions in the context of the music industry, using...
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Keywords:
Unbundling;
Bundling;
Digital Distribution;
System-of-equations Modeling;
Sales;
Distribution Channels;
Framework;
Mathematical Methods;
Revenue;
Reputation;
Internet and the Web;
System;
E-commerce;
Information Industry;
Information Industry
Elberse, Anita. "Bye Bye Bundles: The Unbundling of Music in Digital Channels." Journal of Marketing 74, no. 3 (May 2010).
- December 2010 (Revised March 2011)
- Background Note
Strategic Marketing in Creative Industries
By: Anita Elberse
A note for educators describing an elective course for second-year MBA Students at Harvard Business School, "Strategic Marketing in Creative Industries." which focuses on strategic marketing challenges for firms in the creative industries, defined as industries that...
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Keywords:
Marketing Strategy
Elberse, Anita. "Strategic Marketing in Creative Industries." Harvard Business School Background Note 511-011, December 2010. (Revised March 2011.) (Course Note, Instructor Only.)
- April 2007
- Teaching Note
iPod vs. Cell Phone: A Mobile Music Revolution? (TN)
By: David B. Yoffie
Teaching note to 707419.
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- June 2009
- Teaching Note
Radiohead: Music At Your Own Price (A) & (B)
By: Anita Elberse
Teaching Note for 508-110 (A) and 508-111 (B).
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- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
The music industry likes power. Power chords, power ballads, even Towers of Power. The balance of power in the industry, however, has been completely upset with the advent and rapid proliferation of digital...
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- February 2014
- Case
Interview with Joe Kennedy, Pandora Media
By: Willy C. Shih
Joe Kennedy is the emeritus president of Pandora Media. In this interview, he discusses some of the challenges he faced in leading the company.
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Keywords:
Pandora;
Internet Radio;
Pandora Media;
Streaming;
Music Industry;
Music Entertainment;
Business Startups;
Growth and Development Strategy;
Growth Management;
Internet and the Web;
Entertainment and Recreation Industry;
United States;
California
Shih, Willy C. "Interview with Joe Kennedy, Pandora Media." Harvard Business School Multimedia/Video Case 614-705, February 2014.
- January 2019 (Revised March 2021)
- Case
SoundCloud: Subscription Streaming?
Established in 2007, SoundCloud already boasted the second largest number of active music listeners among all streaming services and was recognized as the go-to platform for new artists by early 2014. Yet, its founders were questioning the robustness of the firm’s...
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Keywords:
Audio;
Recording;
Artist;
Music;
Music Downloads;
Streaming;
Radio;
Subscription;
Subscription Model;
Mainstream;
Growth;
Lawsuit;
Licensing;
Customers;
Platform;
Pivot;
Music Entertainment;
Strategy;
Leadership;
Business Model;
Decision Making;
Advertising;
Digital Platforms;
Music Industry;
Europe;
Germany;
Sweden;
United States
Nanda, Ashish, Eric Van den Steen, Andy Wu, Jeffrey Boyar, and Bonnie Bennett Slater. "SoundCloud: Subscription Streaming?" Harvard Business School Case 719-430, January 2019. (Revised March 2021.)
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
transformation in the music and television industries as well. Their audiences are fragmented and people are demanding mobility, immediacy, and control over their media consumption. This makes some...
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- April 1998
- Background Note
The U.S. Record Industry in 1997
By: Lynda M. Applegate, Timothy G Capron and Paul J Knutson
Provides an overview of the U.S. record industry in the 1990s.
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- July 2020 (Revised July 2023)
- Case
Live Nation and Pharrell Williams
By: Anita Elberse and Kate Christensen
“We’re in business together, and whether we lose a few million dollars or make a few million dollars, let’s do this. If you think you can pull it off, I’m behind you.” Michael Rapino, chief executive officer of Live Nation, the world’s leading live entertainment...
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Keywords:
Music;
Entertainment;
Superstars;
Talent;
Labor Economics;
General Management;
Music Entertainment;
Media;
Talent and Talent Management;
Joint Ventures;
Marketing;
Strategy;
Music Industry
Elberse, Anita, and Kate Christensen. "Live Nation and Pharrell Williams." Harvard Business School Case 521-005, July 2020. (Revised July 2023.)
- July 2016
- Case
Spotify
By: Anita Elberse and Alexandre de Pfyffer
In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider...
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Keywords:
Entertainment;
Marketing;
Superstar;
Music;
Entertainment Marketing;
Media;
Digital Technology;
Creative Industries;
Product Portfolio Management;
General Management;
Management;
Strategy;
Internet and the Web;
Open Source Distribution;
Creativity;
Music Entertainment;
Product Marketing;
Music Industry
Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
- October 2015
- Case
BandPage (A)
By: Karim R. Lakhani, Colin Maclay and Greta Friar
BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began...
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Keywords:
Digital Innovation;
Digital Music;
Digital Marketing;
Mobile Marketing;
Technological Innovation;
Marketing Communications;
Music Entertainment;
Mobile Technology;
Music Industry
Lakhani, Karim R., Colin Maclay, and Greta Friar. "BandPage (A)." Harvard Business School Case 616-015, October 2015.
- June 2020
- Case
Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global
By: Anita Elberse and Lizzy Woodham
Bang Si-Hyuk (‘Hitman Bang’) is the founder and co-chief executive officer of Big Hit Entertainment, the company behind BTS, a ‘K-pop’ band that has found unparalleled success around the globe—a remarkable feat given that most of their songs are in Korean. It is March...
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Keywords:
Music;
Entertainment;
Superstars;
Talent;
Talent Development;
Labor Economics;
General Management;
Music Entertainment;
Media;
Talent and Talent Management;
Labor;
Contracts;
Marketing;
Strategy;
Music Industry;
Music Industry
Elberse, Anita, and Lizzy Woodham. "Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global." Harvard Business School Case 520-125, June 2020.
- February 2008 (Revised December 2023)
- Case
Digital Music: From MP3 to Streaming
By: Willy Shih
The emergence of the MP3 file-based music format not only disrupted the market for portable audio players, it also impacted the business models of major record labels. Modularity, and the commoditization spillover enabled by modularity in the personal computer...
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Keywords:
Recording;
Digital Devices;
Digital Media;
Digital Music;
Digital;
Digital Economics;
Consumer Electronics;
Customer Value and Value Chain;
Disruptive Innovation;
Technological Innovation;
Information Technology;
Music Industry;
Music Industry;
Music Industry;
United States
Shih, Willy. "Digital Music: From MP3 to Streaming." Harvard Business School Case 608-119, February 2008. (Revised December 2023.)