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All HBS Web
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- Events (5)
- Multimedia (4)
- Faculty Publications (70)
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- April 3, 2016
- Guest Column
The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion
By: Aaron K. Chatterji and Michael W. Toffel
Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer...
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Keywords:
Leadership & Corporate Accountability;
Non-market Strategy;
Corporate Social Responsibility;
Politics;
Political Influence;
Political Strategy;
Political Risk;
Equity;
Gender;
Climate Change;
Communication Strategy;
Law;
Leadership;
Brands and Branding;
Media;
Problems and Challenges;
Civil Society or Community;
Social Issues;
Public Opinion;
United States;
Georgia (state, US);
North Carolina;
Indiana;
Indianapolis
Chatterji, Aaron K., and Michael W. Toffel. "The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion." Grey Matter. New York Times (April 3, 2016), SR10.
- 24 Jul 2013
- Op-Ed
Detroit Files for Bankruptcy: HBS Faculty Weigh In
Research Triangle in North Carolina think very hard about focus in order to create a virtuous cycle of complementary successful ventures. The results have been extraordinary. A generation ago, it would have...
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- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
the findings. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/118051-PDF-ENG Harvard Business School Case 318-043 Outrageous Ambition: Duke University Duke University had grown from a one room schoolhouse in rural North View Details
Keywords:
Sean Silverthorne
- April 2001 (Revised February 2002)
- Teaching Note
Radio One Inc. TN
Teaching Note for (9-201-025).
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- 13 Oct 2015
- First Look
October 13, 2015
2015 Chapel Hill, NC: University of North Carolina Press Shadow Cold War: The Sino-Soviet Competition for the Third World By: Friedman, Jeremy Abstract—The conflict between the United States and the Soviet...
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