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- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
despite rates comparable to or better than those offered in this country. Deighton and Barwise also warn that interacting digitally with marketers may not remain a favorite use of consumers' scarce leisure time, especially after the View Details
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by Peter K. Jacobs
- 20 Dec 2016
- First Look
December 20, 2016
suggest that the cost of a delay of this length is upwards of 7% of the total cost of bringing a new high-risk device to market. Considering potential explanations, I find that approval times are largely unrelated to technological novelty...
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Carmen Nobel
- 25 Nov 2014
- First Look
First Look: November 25
quality of innovation scaled strongly with firm size, innovation novelty was considerably more invariant to firm size across both breakthrough eras. While there is some evidence of firm-level heterogeneity as a determinant of the scale...
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Carmen Nobel
- 21 Jul 2015
- First Look
First Look: July 21, 2015
novelty but are meaningfully reduced by the publication of objective regulatory guidelines. Finally, I consider how the regulatory process affects small firms' market entry strategies and find that small firms are less likely to be...
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Sean Silverthorne
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
chips. But the 1990 priority date, retained from the original application, meant that the novelty of these claims was evaluated relative to the "prior art" of a decade earlier. In a rapidly evolving field such as semiconductors,...
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- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
People who know how to build and run a really solid business can be super successful even without a truly novel idea. What gets the business started is not the novelty of the products. It’s understanding how you build local distribution,...
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by Sean Silverthorne