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- 18 Apr 2017
- First Look
First Look at New Ideas, April 18
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817064-PDF-ENG Harvard Business School Case 217-021 Bayer AG: Bidding to Win Merck's OTC Business Shortly after submitting their best and final offer to acquire Merck's Consumer...
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by Sean Silverthorne
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
patients' compliance, and 32 percent agreeing that it made patients less confident in their doctors' judgment. Q: Marketing pharmaceutical products directly to consumers is often referred to as patient or consumer "education."...
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by Manda Salls