Filter Results
:
(91)
Show Results For
- All HBS Web (230)
- Faculty Publications (17)
Show Results For
- All HBS Web (230)
- Faculty Publications (17)
Sort by
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
Wharton School as well as Columbia Business School’s Oded Netzer and Nachum Sicherman to develop the model that identifies routine users and their value. Not all rides are routines To track how targeting routines may work, the authors...
View Details
- 22 Dec 2015
- First Look
December 22, 2015
Business School Case 716-405 The On-Demand Economy This note describes the emerging on-demand economy, also referred to as the sharing economy. The note highlights several...
View Details
Keywords:
Carmen Nobel
- 29 Jun 2017
- Research & Ideas
Why Uber Is Worth Saving and How To Do It
Credit: Nicolas McComber Uber’s roller coaster ride from ride-sharing pioneer to shunned bad boy should be a lesson to other disruptive startups: Fighting hard is good, while fighting unfairly loses you respect, customers, and perhaps...
View Details
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
you explain the long gestation? What have been the main obstacles to date? A: PRT designers in Morgantown started with the right concepts—small vehicles and on-demand service. But the designers worried about the occasional rush, so they...
View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
hard selling—and a great way to do that is to spend a little brand equity on playfulness to spark conversations. The Rules Of Play Marketing—in the form of the mish-mosh of online posting, uploading, commenting, and sharing on YouTube,...
View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
Content Commercialization: Evidence from Blogs, published last year in Management Science, Zhu and coauthor Sun, of Boston University, bring an empirical approach to a question that has had many anecdotal responses but no firm results: How does the monetary promise of...
View Details
- 28 Apr 2008
- HBS Case
Negotiating with Wal-Mart
perspective. There are numerous media accounts of the corporate monolith riding its suppliers into the ground. But what about those who manage to survive, and thrive, while dealing with the classic hardball negotiator? In "Sarah...
View Details
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
Companies that spent decades understanding consumer-buying psychology traditionally assumed that specific products could satisfy discrete consumer needs. Now, they will need to define consumers by their fundamental life intentions (the life aspirations members of the...
View Details
Keywords:
by Nitin Nohria & Marty Leestma
- 09 Oct 2001
- Research & Ideas
Five Questions for Paul Lawrence and Nitin Nohria
it evokes emotional memories that touch on all of our drives. Memories of a hot day when all you wanted to acquire was an ice-cold Coke; memories of your first date when you shared a Coke; memories of World War II when Coca-Cola became a...
View Details
Keywords:
by Sean Silverthorne
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
In a recent op-ed piece for the Sunday London Times, Harvard Business School professor John Quelch warned that popular U.S. brands could be in for a rough ride overseas should anti-American sentiment grow over President Bush's handling of...
View Details
Keywords:
by Sean Silverthorne
- 04 Jan 2012
- First Look
First Look: January 4
market based on free riding produce high-quality products? Third, from a public policy perspective, does the mandatory sharing of enhancements raise or lower consumer surplus and industry profits? We develop...
View Details
Keywords:
Carmen Nobel
- 15 May 2024
- Research & Ideas
A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better
rate on a scale from zero to five the level of driving automation they preferred for themselves, while the rest of the group shared the level they preferred for others. Level zero of the scale, which was developed by the Society of...
View Details
- 06 Nov 2019
- Op-Ed
Torched Planet: The Business Case to Reinvent Almost Everything
The world is. on. fire. The Earth is burning. We only have a little time to arrest climate change, and if we fail to do so the consequences will be both dire and irreversible. We have the technology and the resources to fix things, if we want to. We even have a...
View Details
- 01 Jul 2019
- Research & Ideas
The Airbnb Lesson for Startups? Success Takes More Than Technology
Investors riding the wave of technology public offerings have been waiting for a powerhouse debut from Airbnb, which logged its 500 millionth customer booking in March. After all, the home-sharing giant isn’t your typical unicorn. Unlike...
View Details
- 12 Oct 1999
- Research & Ideas
Where Main Street Meets Wall Street
For Boston, whose history is better known for its midnight rides and tea parties with attitude, this was, by comparison, a low-key moment. On a slow July day in 1924 in the Hub's financial district, a new investment product was quietly...
View Details
- 19 Nov 2013
- First Look
First Look: November 19
share of female candidates from major political parties in the subsequent election. This stems mainly from an increased probability that previous women candidates contest again, an important margin in India where a substantial number of...
View Details
Keywords:
Sean Silverthorne
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
bigger than just creating the market. They need to epitomize the market. “If they become the cognitive referent, they gain an unequal share of the gains from doing so” “The goal is not only to make sure that the product category takes...
View Details
- 02 Apr 2012
- Research & Ideas
Do Online Dating Platforms Help Those Who Need Them Most?
least. (He is documenting his findings in a book, due to come out in 2013.) In a recent seminar at HBS, Piskorksi shared some findings on the online dating industry, where the research opportunities are nearly endless for a scholar of...
View Details
- 10 Jan 2017
- First Look
First Look at New Research: January 10, 2017
Uber users who were headed in the same direction share a ride and pay substantially lower fares. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/617009-PDF-ENG Harvard Business School Case...
View Details
Keywords:
Sean Silverthorne
- 13 Apr 2020
- Research & Ideas
Small Businesses Are Worse Off Than We Thought
Business School. “They need to cut expenses to the bone to ride out this crisis.” Stanton worked with HBS colleagues Michael Luca and Zoe Cullen; Harvard University economics professor Ed Glaeser; and Alex Bartik of the University of...
View Details