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Show Results For
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All HBS Web
(488)
- News (85)
- Research (348)
- Events (3)
- Multimedia (3)
- Faculty Publications (138)
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- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
respectively, for the NASA Tournament Lab, a new online project designed to tackle complex computational problems by setting up competitions among scientists to come up with solutions. But the findings from their study can be broadly...
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by Michael Blanding
- 12 May 2009
- First Look
First Look: May 12, 2009
world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009,...
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Martha Lagace
- 07 Mar 2017
- First Look
First Look at New Research, March 7
Foe? (A) Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace, and online sales expanded rapidly. Over time, X...
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Sean Silverthorne
- 28 Jan 2014
- First Look
First Look: January 28
interactive online demonstration enables first-hand exploration of the parameter space (www.mpmlab.org/groups), and available source code (supplementary materials) provides a guide to implementing psychological agent-based models....
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Sean Silverthorne
- 24 Apr 2012
- First Look
First Look: April 24
review can help researchers identify high-quality teamwork surveys. Download the paper: http://www.hbs.edu/research/pdf/11-116.pdf The Flattened Firm—Not as Advertised Author:Wulf Abstract For decades, management consultants and the...
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Carmen Nobel
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever...
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Sean Silverthorne
- 26 Jan 2016
- First Look
January 26, 2016
Private Equity Finance Vignettes: 2016 This case contains four vignettes that provide an introduction to the issues covered in the course, Private Equity Finance. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/216005-PDF-ENG Harvard Business School Case...
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Sean Silverthorne
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
by advertising revenue. On the other hand, he detected clear bias in the types of companies that the press targets for special scrutiny. For this reason, business people are wise not to underestimate the ability of the press—particularly...
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- 30 Apr 2013
- First Look
First Look: April 30
an 85% increase in click-through rates for paid advertising and a 65% decrease in click-through rates for non-paid algorithmic search links to competing online travel agencies. As search engines increase...
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Sean Silverthorne
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
when a firm does share this information, consumers consider it a form of "intimate disclosure"--and people are often more attracted to brands that disclose intimate information. Shoppers have greater affinity for brands that advertise how...
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- 24 Mar 2015
- First Look
First Look: March 24
Google's prominent placement of its Flight Search service increased the clicks on paid advertising listings by more than half while decreasing the clicks on organic search listings by about the same quantity. This effect appears to result...
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Sean Silverthorne
- 07 Jun 2011
- First Look
First Look: June 7
Course MaterialsDemand Media John Deighton and Leora KornfeldHarvard Business School Case 511-043 Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the...
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Sean Silverthorne
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum View Details
- 06 Jan 2011
- What Do You Think?
How Should Management Deal With “Anonymous”?
reminded about the insecurity of information stored and processed on Internet-based systems, a series of online reprisals against the Swedish government, Amazon, the Dutch police, Sarah Palin, MasterCard, Joe Lieberman, PayPal, and Visa....
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by James L. Heskett
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
tie. People were asked in an online survey about a man who attended a formal black-tie party at his golf club wearing either a black bowtie—the norm that most of the other men were following—or a nonconforming red bowtie. Survey-takers...
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- 13 Sep 2011
- First Look
First Look: September 13
platforms may coexist without the market tipping. Our model helps explain why platforms with different business models coexist in markets, including online dating, housing, and labor markets. Download the paper:...
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Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
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Martha Lagace
- 22 Jan 2019
- First Look
New Research and Ideas, January 22, 2019
Platforms Thrive and Others Don’t By: Zhu, Feng, and Marco Iansiti Abstract— In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost...
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Dina Gerdeman
- 06 Feb 2007
- First Look
First Look: February 6, 2007
consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an increasingly fractured media landscape and various media format's ability to capture advertising dollars. Both...
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Martha Lagace
- 14 Jan 2014
- First Look
First Look: January 14
physical assets (such as health records); combining data within and across industries (to, say, coordinate supply chains); trading data (as mobile providers do with information on users' whereabouts); and codifying best-in-class capabilities (such as View Details
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Sean Silverthorne