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- All HBS Web (232)
- Faculty Publications (91)
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- 24 Sep 2013
- First Look
First Look: September 24
excitement and uncertainty of entrepreneurial life. The case also details the innovative marketing the company created to expand its customer base, the means it devised to cultivate and maintain customer loyalty, and the strategies it employed to View Details
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Sean Silverthorne
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
Nonetheless, the emerging evidence suggests that both the virtuous mice and the wealthy elephants are well on their way to attaining their respective goals. Scaling is occurring, thereby enabling the social entrepreneurs to achieve greater impact. Market View Details
- 26 Jan 2016
- First Look
January 26, 2016
School Case 316-093 Allianz Turkey: Focus on the Customer (A) At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company...
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Sean Silverthorne
- 08 Oct 2013
- First Look
First Look: October 8
and become the clear technology leader or move ahead with its current offering and focus on getting new customers to penetrate the market as quickly as possible before competition intensified. Some in the company called for devoting the...
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Sean Silverthorne
- 26 Feb 2001
- Research & Ideas
David, Goliath, and Disruption
As elegantly described by HBS professor Clayton M. Christensen in his 1997 bestseller, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, so-called disruptive technologies are upstart innovations that manage to View Details
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by Martha Lagace
- 08 Sep 2010
- First Look
First Look: September 8, 2010
anytime, anywhere. They have presented their technology at one of the highest profile tech conferences and now face a choice of focusing on the first and only—FDA-approved product targeted at obstetricians and driving its penetration or...
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Sean Silverthorne
- 15 Jan 2013
- First Look
First Look: January 15
HamelHarvard Business School Case 113-054 On January 1, 2012, the LEGO Group announced a major new initiative to enhance its market penetration in Asia. Later in the year, a cross-functional group of senior managers gathered at company...
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Sean Silverthorne
- 01 Nov 2010
- Research & Ideas
How IT Shapes Top-Down and Bottom-Up Decision Making
instance, and the fact that telecom industry regulations vary from country to country, which means networking prices vary, too.) The findings were consistently parallel with the hypotheses: An increase in the penetration of ERP systems...
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by Carmen Nobel
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
sales depend on two things: the launch of new, higher-priced, higher-featured, often customized products that persuade consumers to trade in their existing appliances before they break down (think cellphones), as well as household View Details
- 21 May 2013
- First Look
First Look: May 21
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=44789 If Technology Has Arrived Everywhere, Why Has Income Diverged? By: Comin, Diego A., and Martí Mestieri Ferrer Abstract—We study the lags with which new technologies are adopted across countries and their long-run View Details
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Sean Silverthorne
- 05 Oct 2010
- First Look
First Look: October 5, 2010
everything from the decline of the U.S. automobile industry to the low penetration of techniques such as TQM and continuous improvement. Yet a vigorous tradition in the accounting literature establishes that firms routinely sacrifice...
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Sean Silverthorne
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
next ten years? Who will be the winners and losers? A: They will undoubtedly continue to cross industry boundaries and penetrate in a variety of markets previously untouched by digital technologies: For instance, software platforms are...
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- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
John Dunn, Raymond Geuss, Gareth Stedman Jones, Michael Sonenscher, John Robertson, Keith Tribe, Pasquale Pasquino, and Peter N. Miller contribute original essays on themes Hont treated with penetrating insight: the politics of commerce,...
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Sean Silverthorne
- 01 Aug 2017
- First Look
First Look at New Research and Ideas, August 1
survey that allows us to precisely characterize European biologic drug procurement institutions over time. Using data from three classes of biosimilar drugs, we analyze how market features and public policies predict entry, market prices, and View Details
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Sean Silverthorne
- 13 Nov 2012
- First Look
First Look: November 13
cultivate and maintain customer loyalty, and the strategies it employed to penetrate the highly competitive yogurt and dairy categories nationwide. Throughout, readers will encounter the challenges that Hirshberg, his colleagues, and his...
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Sean Silverthorne
- 05 Jun 2006
- Research & Ideas
Using Competition to Reform Healthcare
a disadvantage. Strategic focus is not about narrow specialization, but the pursuit of excellence and deepening penetration in the chosen fields. At Fairview-University Children's Hospital (Minnesota), for example, a long-term commitment...
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- 24 Jun 2014
- First Look
First Look: June 24
number of worldwide mobile cellular subscriptions reached 6 billion in 2011, reflecting a penetration rate of 87%. This note provides some industry context for the advent and opportunities associated with mobile broadband. Purchase this...
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Sean Silverthorne
- 06 Dec 2016
- First Look
December 6, 2016
longer-term investments—makes it difficult for firms to make the investments necessary to build competitive advantage. "Short termism" has been blamed for everything from the decline of the U.S. automobile industry to the low View Details
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Sean Silverthorne
- 09 Aug 2016
- First Look
August 9, 2016
biosimilar drugs, we analyze how market features and public policies predict entry, market prices, and penetration of biosimilars. We find significant heterogeneity across countries and drug classes in all of these outcomes. While we...
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Sean Silverthorne
- 05 Feb 2008
- First Look
First Look: February 5, 2008
penetrated the field of negotiation and then presents a framework for bridging the gap between these two literatures. The paper notes that one of the reasons for its limited impact on negotiation research is that extant research on social...
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Martha Lagace