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All HBS Web
(180)
- People (3)
- News (31)
- Research (114)
- Multimedia (1)
- Faculty Publications (61)
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- 13 Sep 2011
- First Look
First Look: September 13
prosocial behavior associated with licensing. The results of a laboratory experiment and a large field experiment converge to support our account. Read the paper: http://www.people.hbs.edu/mnorton/gneezy%20et%20al%20in%20press.pdf The View Details
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Sean Silverthorne
- 06 Dec 2004
- What Do You Think?
Why Do Managers Fail to Act on Their Predictions?
authors suggest that once predictable surprises are identified, persuasive communication, coalition building (to mobilize people to confront the potential surprise), and structured problem-solving (to identify options and eliminate...
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by James Heskett
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
interest in this case than in antitrust cases of the past? Unlike communications companies whose practices generate consumer ire, Google’s services, like many on the internet, are perceived as both “free” (although Shoshanna Zuboff in her recent book argued View Details
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by James Heskett;
Retail;
Technology;
Telecommunications;
Communications;
Consumer Products;
Service
- 13 Mar 2005
- Research & Ideas
Reinforcing Values: A Public Dressing Down
mountaineering expeditions and firefighting crews. We've found that for change to stick, leaders must design and run an effective persuasion campaign—one that begins weeks or months before the actual turnaround plan is set in concrete....
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by David A. Garvin & Michael A. Roberto
- 13 Dec 2004
- Research & Ideas
Sharing News That Might Be Bad
out, most people judge you and decide what to do based on how you are responding. How clear is your thinking, persuasive your analysis, comprehensive your consideration of alternative explanations and options, and creative and...
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by Paul Michelman
- 05 Sep 2008
- What Do You Think?
Is Case Method Instruction Due for an Overhaul?
"Cases help to develop 'pattern recognition' skills that are very important in decision-making ...." Dave Schnedler added that cases help develop "critical thinking," teach that "digging hard pays off," stress the importance of...
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- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
longer-term perspective. Authority versus Persuasion Published: August 5, 2009 In directing employees, managers often face a choice between invoking authority and persuasion. In particular, since a firm's formal and relational contracts...
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by Sean Silverthorne
- 19 Apr 2016
- First Look
April 19, 2016
https://cb.hbsp.harvard.edu/cbmp/product/316140-PDF-ENG Harvard Business School Case 416-046 Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages Communicating persuasively is a critical skill for leaders of any team or...
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Sean Silverthorne
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
preferences. Finally, we find no evidence that CEO activists using economic language are more persuasive in their appeals. The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco...
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Sean Silverthorne
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
mitigations. Businesses will have to persuasively communicate the actions they are taking. As the saying goes, what gets measured gets done. And every one of us will want to know exactly what is being done. About the Authors Joseph Allen...
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- 09 Jul 2001
- Research & Ideas
Does Misery Love Companies? How Social Performance Pays Off
corporate social performance (CSP) and corporate financial performance (CFP) reflects the enduring quest to find this persuasive "business case"—to substantiate claims, such as the one made in Annan's recent appeal to U.S....
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by Joshua D. Margolis & James P. Walsh
- 09 Sep 2013
- Lessons from the Classroom
Teaching Climate Change to Skeptics
A few years ago, Joseph B. Lassiter traveled to San Francisco, Houston, and New York to hold discussions with Harvard alumni on the topic of business and the environment. Each time, he surveyed the audience about the touchy subject of climate change and how society...
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by Carmen Nobel
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
company control midfield by playing only in midfield? The answer is "yes" but only if there is a precise and persuasive value proposition. Until three years ago, Charles Schwab had lost its way. The former king of discount...
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- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
the immediate persuasiveness of ads, it isn't much help to measure their impact over time. The only way to truly determine the efficacy of display ads versus search ads is to watch the effects over time, and to see how modifications in...
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- 03 Nov 2011
- What Do You Think?
The Ultimate Question in Management
topic that Stephen M. R. Covey wrote persuasively about several years ago in his book, The Speed of Trust. So for me one candidate "ultimate question" would be "Do you trust your manager?" or "Do you trust your...
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by James Heskett
- 10 Jan 2018
- Research & Ideas
Working for a Shamed Company Can Hurt Your Future Compensation
back in compensation to work for a highly reputable company that might counter the black mark from the tarnished firm. “It helps to create a persuasive story that competes with the scandal story,” Groysberg says. Working for a firm that...
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- 15 May 2024
- Research & Ideas
A Major Roadblock for Autonomous Cars: Motorists Believe They Drive Better
‘guardian and ‘chauffeur.’ While the first connotes safety, the second conveys the idea that you can sit back and relax while the vehicle drives you around. Our results suggest the second label may leverage more persuasive benefits.” 2....
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- 08 Apr 2014
- First Look
First Look: April 8
a comprehensive deal persuasively enough to transform more Iranian skeptics into active supporters-a necessary condition for success if there is an acceptable deal at the next stage. To sway skeptics, I recommend a specific...
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Sean Silverthorne
- 07 Nov 2011
- Research & Ideas
The Forgotten Book that Helped Shape the Modern Economy
affairs, could create national wealth based on manufacturing. This production would be fueled by an imperialistic British Empire, which through its expansion would provide the needed raw materials. The book proved extremely persuasive at...
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by Sean Silverthorne
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
early-life-cycle firms facing high information asymmetries benefit from protections against the market for corporate control by making more valuable long-term investments and reducing myopic behavior. Download working paper:...
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Dina Gerdeman