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- All HBS Web (161)
- Faculty Publications (41)
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- 09 Jun 2015
- First Look
First Look: June 9, 2015
interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions...
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Sean Silverthorne
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
described below—has allowed CEMEX to increase its market share, charge a premium to time-conscious contractors, and reduce costs resulting from unused concrete. Scour The Globe For Good Ideas One distinctive aspect of the companies we...
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- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
to top dairy brands in China while selling a small volume of dairy products under its own premium brand Wondermilk. Besides running his own dairy farms, Shao had been providing...
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Sean Silverthorne
- 22 Jul 2008
- First Look
First Look: July 22, 2008
Management faced several problems: criticism of multinational companies, anti-trust legislation, expropriations, and rising competition from international and local rivals. Focuses on developing a new global strategy for a company that placed a View Details
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Martha Lagace
- 15 Jul 2008
- First Look
First Look: July 15, 2008
questions and concerns. Placing value only on getting things right the first time, organizations are unable to take the risks necessary to improve and evolve. By contrast, firms that put a premium on what Edmondson calls...
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Martha Lagace
- 03 Mar 2008
- First Look
First Look: March 4, 2008
management. We find a large effect: pre-Reg FD the return premium from school ties was 8.16% per year, while post-Reg FD the return premium was nearly zero and insignificant. Download the paper:...
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Martha Lagace
- 05 Oct 2010
- First Look
First Look: October 5, 2010
delivers in the current period conditional on a stockout in the prior period. We also provide a method for estimating the impact of changes in supplier performance along these two dimensions on customer demand. Using data from Hugo Boss, a manufacturer of View Details
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Sean Silverthorne
- 14 Nov 2006
- First Look
First Look: November 14, 2006
faced the challenge of convincing buyers to pay a premium price. Their products originated from a wild resource under government regulations which limited the size of the catch by both the industry and Clearwater. In recent years,...
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Sean Silverthorne
- 12 Jan 2010
- First Look
First Look: Jan. 12
their portfolio of brands. Results show firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above...
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Martha Lagace
- 03 Nov 2009
- First Look
First Look: Nov. 3
report a slowdown for the year's first semester. He knew that according to his management philosophy he should leave the primary decisions for the Gucci brand to Gucci's CEO. Yet, given the urgency of the situation, Polet wondered if it...
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Martha Lagace
- 09 Feb 2016
- First Look
February 9, 2016
could a small brand compete against a company that had captured the hearts and minds of consumers? Which brand-positioning concept should Paez choose to best capture consumers' attention and interest and compete against TOMS? How would...
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Sean Silverthorne
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
case:https://cb.hbsp.harvard.edu/cbmp/product/118087-PDF-ENG Harvard Business School Case 819-010 Shindigz Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through...
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Dina Gerdeman
- 01 Apr 2014
- First Look
First Look: April 1
Business School Case 514-054 Diageo: Innovating for Africa Diageo, the world's leading premium drinks business, had a long history in Africa starting from its beer brand Guinness first exported to Sierra...
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Sean Silverthorne
- 18 Dec 2012
- First Look
First Look: December 18
Cialis's hard-won brand equity with physicians and patients? With the final stages of clinical trials for the new indication, benign prostatic hyperplasia (BPH), soon to be carried out, the team had to make a decision soon. On its face,...
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Carmen Nobel
- 19 Jan 2011
- First Look
First Look: Jan. 18
associated with excellence in certain product categories. Venezuelan chocolate maker Chocolates El Rey does little international business because consumers associate premium chocolate more with Belgium or Switzerland than with Venezuela....
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Sean Silverthorne
- 20 Feb 2008
- First Look
First Look: February 20, 2008
of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town." Lastly, another competing...
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Martha Lagace