Filter Results
:
(853)
Show Results For
-
All HBS Web
(1,206)
- News (181)
- Research (853)
- Events (12)
- Multimedia (4)
- Faculty Publications (272)
Show Results For
-
All HBS Web
(1,206)
- News (181)
- Research (853)
- Events (12)
- Multimedia (4)
- Faculty Publications (272)
Sort by
- December 2019
- Article
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even...
View Details
Keywords:
Online Retailing;
Friction;
Effor;
Search Costs;
Price Discrimination;
Marketing;
Consumer Behavior;
Strategy;
Price;
E-commerce;
Retail Industry;
Fashion Industry
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Journal of Marketing Research (JMR) 56, no. 6 (December 2019): 944–959.
- February 2024
- Article
Pricing Power in Advertising Markets: Theory and Evidence
By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize, extend, and test this prediction. We find that television outlets whose viewers watch more...
View Details
Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." American Economic Review 114, no. 2 (February 2024): 500–533.
- July 2010
- Supplement
Marketing Analysis Toolkit: Pricing and Profitability Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability...
View Details
- 2019
- Working Paper
The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment
By: Donald Ngwe, Kris J. Ferreira and Thales Teixeira
Many online stores are designed such that shoppers can easily access any available discounted products. We propose that deliberately increasing search frictions by placing small obstacles to locating discounted items can improve online retailers’ margins and even...
View Details
Keywords:
E-commerce;
Online Retailing;
Friction;
Effor;
Search Costs;
Price Discrimination;
Consumer Behavior;
Price;
Search Technology
Ngwe, Donald, Kris J. Ferreira, and Thales Teixeira. "The Impact of Increasing Search Frictions on Online Shopping Behavior: Evidence from a Field Experiment." Harvard Business School Working Paper, No. 19-080, January 2019.
- 2022
- Working Paper
Pricing Power in Advertising Markets: Theory and Evidence
By: Matthew Gentzkow, Jesse M. Shapiro, Frank Yang and Ali Yurukoglu
Existing theories of media competition imply that advertisers will pay a lower price in equilibrium to reach consumers who multi-home across competing outlets. We generalize and extend this theoretical result and test it using data from television and social media...
View Details
Gentzkow, Matthew, Jesse M. Shapiro, Frank Yang, and Ali Yurukoglu. "Pricing Power in Advertising Markets: Theory and Evidence." NBER Working Paper Series, No. 30278, July 2022.
- 01 Apr 2024
- In Practice
Navigating the Mood of Customers Weary of Price Hikes
Inflation remains front and center for consumers and businesses, which continue to reel from the double-digit rise in prices during the COVID-19 pandemic and the interest rate hikes designed to cool them. While View Details
- 11 Sep 2019
- Research & Ideas
Germany May Have the Answer for Reducing Drug Prices
says. Her team detailed the findings in an article in the July edition of Health Affairs, The Impact of Price Regulation on the Availability of New Drugs in Germany. Drug pricing, German-style Before...
View Details
- December 2014
- Article
The Real Product Market Impact of Mergers
By: Albert Sheen
I document sources of value creation in mergers by analyzing novel data on the quality and price of goods sold by merging firms. When two competitors in a product market merge, their products converge in quality, and prices fall relative to the competition. These...
View Details
Sheen, Albert. "The Real Product Market Impact of Mergers." Journal of Finance 69, no. 6 (December 2014).
- Research Summary
The Impact of ABC on Managerial Decisions
In this type of research, Ratna Sarkar seeks to determine whether, in fact, new cost systems such as ABC (Activity Based Costing) have a measurable effect on managerial decisions regarding product and customer mix.
The theory of ABC is now academically established,... View Details
- 29 Oct 2018
- Working Paper Summaries
Public Sentiment and the Price of Corporate Sustainability
Keywords:
by George Serafeim
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
primacy (viewing the price first) makes consumers more likely to focus on whether a product is worth its price, and consequently can help induce the purchase of specific kinds of bargain-priced items. Their study, Cost Conscious? The...
View Details
- 25 Sep 2015
- Working Paper Summaries
Invest in Information or Wing It? A Model of Dynamic Pricing with Seller Learning
- March 1980 (Revised October 1980)
- Background Note
Financial Leverage, the Capital Asset Pricing Model and the Cost of Equity Capital
Demonstrates how the capital asset pricing model can be used to estimate the impact of financial leverage on the cost of equity capital. The levering and unlevering of betas are illustrated. Also presents a methodology for decomposing the cost of equity into its three...
View Details
Mullins, David W., Jr. "Financial Leverage, the Capital Asset Pricing Model and the Cost of Equity Capital." Harvard Business School Background Note 280-100, March 1980. (Revised October 1980.)
- 31 May 2017
- Working Paper Summaries
Stock Price Synchronicity and Material Sustainability Information
- 24 Apr 2019
- Research & Ideas
The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention
Behaviors, was prepared for the Jackson Hole Economic Symposium in 2018. Source: Alberto Cavallo “Price stickiness is very important for the impact of monetary policy,” Cavallo says. “When the Federal Reserve lowers interest rates to...
View Details
- 2001
- Working Paper
When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms
By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler
We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that...
View Details
Baker, Malcolm, Jeremy Stein, and Jeffrey Wurgler. "When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms." NBER Working Paper Series, No. 8750, December 2001. (First draft in 2001.)
- August 2003
- Article
When Does the Market Matter? Stock Prices and the Investment of Equity-Dependent Firms
By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler
We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that...
View Details
Baker, Malcolm, Jeremy Stein, and Jeffrey Wurgler. "When Does the Market Matter? Stock Prices and the Investment of Equity-Dependent Firms." Quarterly Journal of Economics 118, no. 3 (August 2003): 969–1006.
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they...
View Details
- 2018
- Working Paper
Survival of the Fittest: The Impact of the Minimum Wage on Firm Exit
By: Dara Lee Luca and Michael Luca
We study the impact of the minimum wage on firm exit in the restaurant industry, exploiting recent changes in the minimum wage at the city level. We find that the impact of the minimum wage depends on whether a restaurant was already close to the margin of exit....
View Details
Luca, Dara Lee, and Michael Luca. "Survival of the Fittest: The Impact of the Minimum Wage on Firm Exit." Harvard Business School Working Paper, No. 17-088, April 2017. (Revised August 2018.)
- August 2018 (Revised February 2019)
- Case
Shindigz
By: Frank Cespedes
Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an...
View Details
Keywords:
Ecommerce;
Pricing;
Price;
Strategy;
Decision Making;
Brands and Branding;
Distribution Channels;
E-commerce;
Consumer Products Industry
Cespedes, Frank. "Shindigz." Harvard Business School Case 819-010, August 2018. (Revised February 2019.)