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All HBS Web
(583)
- News (173)
- Research (166)
- Multimedia (3)
- Faculty Publications (81)
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- 10 Jul 2000
- Research & Ideas
Cable TV: From Community Antennas to Wired Cities
converted from hot-to cold-type printing technologies, and captured the labor cost savings afforded by new techniques. Nieva de Figueiredo, in her study of the post-war U.S. newspaper industry, explains that the demands of managing...
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- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
Beset by changes on several fronts, the media industry, traditionally comprising the familiar print and broadcast channels of mass communication, has been undergoing a major transformation in recent years, change that appears certain to...
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- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
the Times’ revenue had previously come from advertising, in recent years the numbers had flipped so now nearly two-thirds of revenue came from print and digital subscriptions. This, he felt, pointed to a willingness among some people to...
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- 09 Oct 2017
- Research & Ideas
Fearing Fox News, Democratic-leaning Companies Delayed Negative Announcements
world through television and print publications, as they had for decades. There was, however, one big media game changer: the Fox News Channel (FNC). Founded in 1996 by Australian media magnate Rupert Murdoch, FNC was an unusual newcomer...
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- 16 Jul 2014
- HBS Case
Marketing Obamacare
variety of ways to reach each group, including billboards, print advertisements, radio, TV, online, and social media, tailoring the message to the medium. For the "cautious optimist" group, which included a number of Latinos,...
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- 07 Jun 2011
- First Look
First Look: June 7
formula for estimating the lifetime value of each piece of content. As the business models of print and broadcast media declined, Demand had figured out how to leverage digital and social media tools to bring down the costs of creating...
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Sean Silverthorne
- 21 Apr 2009
- First Look
First Look: April 21, 2009
Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology, which simulates the...
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Martha Lagace
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
printing dollars, it's minting quarters. It's very, very problematic. Walmart has a new strategy that uses smaller stores, supercenters, and their warehouses in an ecosystem that includes ecommerce, but it's going to be a lot of work for...
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- 07 Aug 2018
- First Look
New Research and Ideas, August 8, 2018
philanthropic arm (Chaudhary Foundation) works with stakeholders and develops a blue print for short- and long-term relief measures. The management needs to address several questions as they navigate the foundation's course. What element...
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by Sean Silverthorne
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
store's charge-account customers received a small, white printed card with gold lettering that read: "Saks Fifth Avenue is proud to present the Estée Lauder line of cosmetics: now available at our cosmetics department."...
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- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
their organizations are rare birds. Consider how difficult it is to create such culture-shaking products by thinking about other incredible innovations that, while inventive and useful, are not game-changers in the same way. In Khaire's view, the iPad, the automobile,...
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- 02 Feb 2016
- First Look
February 2, 2016
listed a pair of women's sandals on Flipkart's website at 799 Indian rupees ( ) and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap....
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Sean Silverthorne
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
"derivative" projects that use existing (and proven) designs to deliver new science experiments to the surface. Of course, the cultural change required to do this would be significant. Building spacecraft to print is cheap, but...
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by Sean Silverthorne
- 29 Jan 2013
- First Look
First Look: Jan. 29
breakers such as the iPhone, Hulu, or Netflix. To this end, it offers a short tour of the changing print media landscape and reviews major upheavals in its business models. The Bonnier case illustrates how to engage in and manage a...
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Sean Silverthorne
- 17 Nov 2009
- First Look
First Look: Nov. 17
printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which business partners to choose. Caswell contemplates changes to the partnership model in an effort to...
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Martha Lagace
- 07 Nov 2011
- Research & Ideas
The Forgotten Book that Helped Shape the Modern Economy
led to economic development and were therefore emulated in other nations at the time. The idea for it probably came from my love of old books, which allowed me to see quite starkly the discrepancy between past and present fame in the discipline of economics. The most...
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by Sean Silverthorne
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
Founded in 1997 to revolutionize the mundane printing business with new display technology, the company had its eye on multibillion-dollar markets like electronic newspapers. But to realize that vision, its scientists had to get into...
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by John S. Rosenberg
- 14 Mar 2017
- First Look
First Look at New Research, March 14
in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer...
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Sean Silverthorne
- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
columnist and best-selling author). Ultimately, the printed word brought Levitt to HBS, when Edward Bursk, editor of the Harvard Business Review, asked the young University of North Dakota professor and author of a recent HBR article,...
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- 09 Jan 2006
- Research & Ideas
What Really Drives Your Strategy?
linked to existing customer preferences. But the challenge is not confined to formal budgeting meetings. Operating managers often constrain strategy adaptation in ways that are very powerful. We have seen this in the response of print...
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by Martha Lagace