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- 04 Jun 2013
- First Look
First Look: June 4
his latest collection available to the broader entrepreneur community. Divided into 13 areas of focus, the book's contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify...
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Sean Silverthorne
- 23 Aug 2016
- First Look
August 23, 2016
all the way to the factory floor. The initial implementation at the Electronics Works Amberg became widely cited as the prototype for Industrie 4.0. The central question of the case is the importance of vertical integration to the...
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Sean Silverthorne
- 03 May 2011
- First Look
First Look: May 3
time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The prototypical example...
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Sean Silverthorne
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
find that the data he needs simply does not exist. The case follows him and his team as they take on challenges as the start-up evolves and develops. Topics include acquiring data, web-based prototyping to understand customer preferences,...
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Carmen Nobel
- 20 Nov 2012
- First Look
First Look: November 20
speech to two evaluators as part of a mock job interview-a prototypical social evaluation. All speeches were videotaped and coded for overall performance and hireability as well as for two potential mediators: speech content (e.g.,...
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Sean Silverthorne
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