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All HBS Web
(2,065)
- People (1)
- News (394)
- Research (1,199)
- Events (7)
- Multimedia (4)
- Faculty Publications (529)
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- March 1986 (Revised February 1987)
- Case
Air Canada: Organizing for Public Relations and Media Relations (A)
By: Stephen A. Greyser and Roy V. Eales
Greyser, Stephen A., and Roy V. Eales. "Air Canada: Organizing for Public Relations and Media Relations (A)." Harvard Business School Case 586-144, March 1986. (Revised February 1987.)
- July 2017 (Revised July 2023)
- Course Overview Note
Public Entrepreneurship
By: Mitchell Weiss
This course is rooted in the belief that there is a large opportunity for creating value and solving large public problems if there are more inventors and builders inside government and more inventors and builders outside government, building for it. The course was...
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Keywords:
Public Entrepreneurship;
Innovation;
Public Sector;
Entrepreneurship;
Innovation and Invention;
Innovation Leadership;
Government Administration;
Business and Government Relations
Weiss, Mitchell. "Public Entrepreneurship." Harvard Business School Course Overview Note 818-006, July 2017. (Revised July 2023.)
- April 2, 2018
- Article
The Right Way for Companies to Publicize Their Social Responsibility Efforts
By: Mark R. Kramer
It’s a common complaint. Companies keep trying to show the world that they are socially conscious and keep losing the battle. Anheuser-Busch and Hyundai even devoted this year’s Super Bowl ads to lauding their philanthropic efforts with decidedly mixed responses....
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Kramer, Mark R. "The Right Way for Companies to Publicize Their Social Responsibility Efforts." Harvard Business Review Digital Articles (April 2, 2018).
- April 1990
- Case
Mazda: Corporate Public Relations in the United States
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990.
- 1989
- Book
Keeping the Corporate Image: Public Relations and Business, 1900-1950
By: R. S. Tedlow
Tedlow, R. S. Keeping the Corporate Image: Public Relations and Business, 1900-1950. Japan: Yushodo Press, 1989, Japanese ed. (Translated into Japanese.)
- January 23, 2023
- Article
Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines
By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and...
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Keywords:
COVID-19 Pandemic;
Public Health;
Vaccines;
Social Media;
Advertising;
Power and Influence;
Health Care and Treatment
Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
- 1979
- Book
Keeping the Corporate Image: Public Relations and Business, 1900-1950
By: R. S. Tedlow
Tedlow, R. S. Keeping the Corporate Image: Public Relations and Business, 1900-1950. Greenwich, CT: JAI Press, 1979.
- February 1987
- Case
Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media
Greyser, Stephen A. "Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media." Harvard Business School Case 587-126, February 1987.
- spring 1976
- Article
The National Association of Manufacturers and Public Relations during the New Deal
By: R. S. Tedlow
Tedlow, R. S. "The National Association of Manufacturers and Public Relations during the New Deal." Business History Review 50, no. 1 (spring 1976): 25–45.
- September 2023
- Article
Corporate Purpose in Public and Private Firms
By: Claudine Gartenberg and George Serafeim
Analyzing data from approximately 1.5 million employees across 1,108 established public and private US companies, we find that the strength of employee beliefs related to purpose is weaker in public companies. Among public companies, those beliefs are stronger for...
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Keywords:
Purpose;
Corporate Purpose;
Culture;
Corporate Culture;
Public And Private Organizations;
Hedge Fund;
Executive Pay;
Corporate Governance;
Corporate Strategy;
Organizational Culture;
Mission and Purpose;
Employees;
Attitudes;
Executive Compensation;
Ownership
Gartenberg, Claudine, and George Serafeim. "Corporate Purpose in Public and Private Firms." Management Science 69, no. 9 (September 2023): 5087–5111.
- February 2016
- Supplement
Alibaba Goes Public (B)
Update on Alibaba Group's share price performance and related events in the year following its September 2014 IPO.
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Keywords:
Dual-class Share Structure;
Alibaba;
IPOs;
VIE;
Initial Public Offering;
Corporate Governance;
Performance;
Stock Shares;
United States
Palepu, Krishna, Suraj Srinivasan, Charles C. Y. Wang, and David Lane. "Alibaba Goes Public (B)." Harvard Business School Supplement 116-031, February 2016.
- November 2017
- Supplement
Loss Prevention at Mac's Convenience Stores (B)
By: Francesca Gino, Katherine DeCelles and Olivia Hull
Supplement to HBS No. 918-001. The case describes the inventive approaches to retail crime prevention that Sean Sportun, security and loss prevention manager at Mac’s Convenience Stores, implemented between 2007 and 2017.
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Keywords:
Public Relations;
Community Relations;
Change Management;
Leading Change;
Training;
Knowledge Dissemination;
Working Conditions;
Crime and Corruption;
Law Enforcement;
Legal Liability;
Business and Community Relations;
Retail Industry;
Canada
Gino, Francesca, Katherine DeCelles, and Olivia Hull. "Loss Prevention at Mac's Convenience Stores (B)." Harvard Business School Supplement 918-002, November 2017.
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
the United States, for instance; especially when their profits were viewed as going to shareholders rather than toward investments. You could argue that these issues are more of a concern for customers and the public View Details
- Article
Research: The Rise of Partisan Media Changed How Companies Make Decisions
By: Jonas Heese and Vishal P. Baloria
Keywords:
Public Relations
Heese, Jonas, and Vishal P. Baloria. "Research: The Rise of Partisan Media Changed How Companies Make Decisions." Harvard Business Review (website) (October 31, 2017).
- November 2017
- Case
Loss Prevention at Mac's Convenience Stores (A)
By: Francesca Gino, Katherine DeCelles and Olivia Hull
Faced with a persistent robbery problem at his convenience store company, Sean Sportun, security and loss prevention manager at Mac’s of Central Canada, looked to standardize safety measures and devise a new way of preventing employee injury. But as a 32-year old with...
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Keywords:
Public Relations;
Community Relations;
Change Management;
Working Conditions;
Leading Change;
Training;
Knowledge Dissemination;
Crime and Corruption;
Law Enforcement;
Legal Liability;
Business and Community Relations;
Retail Industry;
Canada
Gino, Francesca, Katherine DeCelles, and Olivia Hull. "Loss Prevention at Mac's Convenience Stores (A)." Harvard Business School Case 918-001, November 2017.
- September 1993 (Revised December 1993)
- Background Note
Note on Pricing and Public Policy
Surveys a number of essential issues related to pricing and public policy in market economies. Begins with a brief review of the price-determination process in competitive markets, then examines a range of topics involving pricing and public policy in monopoly and...
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Keywords:
Price;
Business Strategy;
Policy;
Valuation;
Management Analysis, Tools, and Techniques;
Competition;
Economic Systems;
Monopoly;
Duopoly and Oligopoly;
Cost
Emmons, Willis M., III. "Note on Pricing and Public Policy." Harvard Business School Background Note 794-027, September 1993. (Revised December 1993.)
- December 2014
- Case
DaVita HealthCare Partners and the Denver Public Schools: Creating Connections
By: John J-H Kim and Christine S. An
In 2011, DaVita HealthCare Partners (DaVita)—a Fortune 500 healthcare services company specializing in kidney dialysis services—and the Denver Public Schools (DPS)—the largest school district in Colorado—forged a plan to incorporate greater intentional focus on culture...
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Keywords:
Corporate-community Partnerships;
K-12;
School Districts;
DaVita;
Kent Thiry;
Tom Boasberg;
Denver Public Schools;
Wisdom Team;
DaVita Way;
Creating Connections;
Social Enterprise;
Community Impact;
Education Reform;
Public Schools;
Leadership Development;
Partners and Partnerships;
Social Entrepreneurship;
Education;
Business and Community Relations;
Culture;
Education Industry;
Health Industry;
Colorado
Kim, John J-H, and Christine S. An. "DaVita HealthCare Partners and the Denver Public Schools: Creating Connections." Harvard Business School Case 315-047, December 2014.
- October 2017 (Revised April 2024)
- Case
Snap Inc. Goes Public (A)
By: Lynn Sharp Paine and Will Hurwitz
Snap Inc.’s chairman must decide how to address investor concerns about the company’s unprecedented plans to issue only non-voting shares in its upcoming IPO. The case is set in early 2017 following the public availability of Snap’s IPO filing with the U.S. Securities...
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Keywords:
Ethics;
Capital Structure;
Corporate Accountability;
Governing and Advisory Boards;
Corporate Governance;
Going Public;
Business and Shareholder Relations;
Leadership;
Management;
Mobile and Wireless Technology;
Venture Capital;
Technology Industry;
Telecommunications Industry;
Information Technology Industry;
United States;
California
Paine, Lynn Sharp, and Will Hurwitz. "Snap Inc. Goes Public (A)." Harvard Business School Case 318-042, October 2017. (Revised April 2024.)