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- 17 Dec 2013
- First Look
First Look: December 17
facial tracking to explore how marketers can best use entertainment in ads to increase their effectiveness in increasing intent to purchase. The findings suggest that the optimal amount of entertainment differs by type of entertainment...
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Carmen Nobel
- 04 Apr 2007
- Research & Ideas
The Business of Global Poverty
only have tens of dollars a year to spend, that disposable income, multiplied several billion times over, represents significant purchasing power. With this realization have come some dramatic shifts in business thinking, sparking...
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by Garry Emmons
- 31 Jan 2012
- First Look
First Look: Jan. 31
relative to their costs in evaluating a product. So the production method should not be relevant. Anecdotal evidence suggests otherwise. Six studies show how the production method of versioning may be perceived as unfair and unethical and lead to decreased View Details
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Sean Silverthorne & Carmen Nobel
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
relative to costs. Interestingly, a company that exposes costs still sees a decent level of purchase intent even with a fairly high price markup. "We wanted to understand when cost transparency would be...
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- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
contact those rewards customers who had purchased the tainted pet food. Loyalty program data can be enormously advantageous in other ways, such as helping a retailer perform market research, set pricing strategies, and decide whether and...
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- 12 Jan 2010
- First Look
First Look: Jan. 12
highlights the issues around money market mutual funds in the financial crisis of 2008. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/209101-PDF-ENG eReading: Amazon's Kindle Bharat N. Anand, Peter W. Olson, and Mary...
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Martha Lagace
- 15 Feb 2011
- First Look
First Look: Feb. 15
higher empathic concern for a person in need, which, in turn increased intentions to help. Download the paper: http://www.hbs.edu/research/pdf/11-079.pdf Platform Competition under Asymmetric Information Authors:Hanna Halaburda and Yaron...
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Sean Silverthorne
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
their children's or relatives' college educations. The business would require a huge technology infrastructure, to capture millions of consumers' purchases and to direct company rebates on their spending (for credit-card and telephone...
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by John S. Rosenberg
- 26 Aug 2014
- First Look
First Look: August 26
Abstract—To create social ties to support their professional or personal goals, people actively engage in instrumental networking. Drawing from moral psychology research, we posit that this intentional behavior has unintended consequences...
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Sean Silverthorne
- 30 Jun 2009
- First Look
First Look: June 30
increase in domestic investment, employment or R@amp;D—even for the firms that lobbied for the tax holiday stating these intentions and for firms that appeared to be financially constrained. Instead, a $1 increase in repatriations was...
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Martha Lagace
- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate...
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- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
influence what will eventually happen in the boardroom. However, many open questions remain about the factors that enable even people with good intentions to commit unethical acts. What are the tools organizations and their managers can...
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by Sean Silverthorne
- 29 Sep 2008
- Research & Ideas
Financial Crisis Caution Urged by Faculty Panel
liquidity, and a bustling economy. Early this decade home price appreciation in many markets far exceeded the growth of income, he continued. By 2005 such a high rate of home price appreciation drew ever more investors to the market. Between 25 percent and 30 percent...
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- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
business holdings. The traditional Argentine newspaper La Nación provides an example of such a shift, when in 1996 a change in ownership of the controlling stake led to the appointment of Julio Saguier as board chairman. Saguier was View Details
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