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All HBS Web
(2,386)
- People (22)
- News (585)
- Research (992)
- Events (26)
- Multimedia (17)
- Faculty Publications (488)
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- 08 Oct 2013
- First Look
First Look: October 8
http://ssrn.com/abstract=2332106 It's Not the Size of the Gift; It's How You Present It: New Evidence on Gift Exchange from a Field Experiment By: Gilchrist, Duncan, Michael Luca, and Deepak Malhotra...
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Sean Silverthorne
- 19 Apr 2016
- First Look
April 19, 2016
a friend likes a brand, in the offline sense. Taken together, five experiments and two meta-analyses (N > 14,000) suggest that turning “liking” into improved brand attitudes and increased purchasing by either consumers or their friends...
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Sean Silverthorne
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
Steenburgh of HBS and Jill Avery (HBS DBA'07) of Simmons School of Management. We asked Steenburgh to explain how practitioners can use the toolkits in their businesses. Sarah Jane Gilbert: Can you describe the marketing analysis toolkits? What led you to develop the...
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by Sarah Jane Gilbert
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
Harvard Business School Case 118-014 Predicting Purchasing Behavior at PriceMart This case was written for the EC course “Managing with Data Science.” The course provides MBA students with no programming experience an introduction to the...
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Carmen Nobel
- 12 May 2009
- First Look
First Look: May 12, 2009
world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content on their television screens. By April 2009, BCM had conducted consumer...
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Martha Lagace
- 30 Jul 2013
- First Look
First Look: July 30
for the introduction of health products in developing countries where consumers may be uncertain about product quality, and price subsidies are common policy instruments. Through a field experiment selling...
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Anna Secino
- 10 Mar 2009
- First Look
First Look: March 10, 2009
SSRN Download Counts? Authors: Benjamin Edelman and Ian Larkin Abstract We use a unique database of every SSRN paper download over the course of seven years, along with detailed resume data on a random sample of SSRN authors, to examine...
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Martha Lagace
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
Apple's Tim Cook is one of an increasing number of CEOs using the corporate bully pulpit to promote social views. @iStock In their paper Do CEO Activists Make a Difference? Evidence from a Field Experiment, the researchers address two key...
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- 11 May 2015
- Research & Ideas
A Road Map to Fix America’s Transportation Infrastructure
Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is...
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- 03 May 2010
- Research & Ideas
What Is the Future of MBA Education?
to experiment to see what works best for them. Datar: We also believe that it is important for schools to broaden the types of research that faculty conduct at business schools. The discipline-based research of the last 50 years has...
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- 27 Feb 2018
- First Look
First Look at New Research and Ideas, February 27, 2018
social-psychological studies of individual creative behavior. Little is known, however, about the everyday psychological experience and associated creative behavior in the life and work of ordinary individuals. Yet evidence is mounting...
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Sean Silverthorne
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
really learn how to think, and at a P&Gamp, you learn classical branding and positioning and market attack plans. You get the experience, then you take it to the high-tech world. I think that experience is just a phenomenal...
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- 21 Feb 2017
- First Look
First Look at New Research: February 21
to investigate the psychological consequences and performance benefits of connecting to beneficiaries of one’s work. In a longitudinal field experiment of fruit harvesters, we find that though beneficiary...
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Carmen Nobel
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
dollars. This creates a direct connection between U.S. monetary policy and EME credit cycles. We estimate that over a typical U.S. monetary easing cycle, EME borrowers experience a 32-percentage-point greater increase in the volume of...
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Dina Gerdeman
- 08 Aug 2017
- First Look
First Look at Research and Ideas, August 8, 2017
we show that individuals who spend money on time-saving services report greater life satisfaction. A field experiment provides causal evidence that working adults report greater happiness after spending...
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Sean Silverthorne
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
including the behavior of peers and co-workers, the goals set for employees, or even the amount of lighting in a room. This research is already having an important impact on business management. Many leading scholars in the management View Details
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by Sean Silverthorne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
Using both field and laboratory data, we find that grocery spending decreases with religiosity. Specifically, we document that people who live in more religious U.S. counties spend less money on groceries and make fewer unplanned...
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Sean Silverthorne
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
most interesting one there is. And so the chance to write about him was an opportunity I didn't want to give up. Q: HBS is famous for field-based research where faculty members go out into the field and observe a company or workers or...
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