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- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
the privilege of collecting loyalty card customer data. As former Tesco CEO Sir Terry Leahy put it in his recent book referring to the 1 percent loyalty discount: "It was a thank you, pure and simple." Can such small rewards...
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- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
ghostwriter, and there's only one of these six books that's coauthored and that's the casebook, which is Strategic Dynamics. High Output Management is a book that's gone through at least two editions. It's a book people still refer to,...
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- 12 Feb 2008
- First Look
First Look: February 12, 2007
mechanism, which we refer to as the "clamped second price auction mechanism," into the laboratory to determine whether it helps human subjects learn to play their optimal strategy faster than the standard second price auction...
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Martha Lagace
- 28 Jan 2014
- First Look
First Look: January 28
the Public Corporation, and Greater Commitments to Sustainability: Signals from the Corporate Board By: Eccles, Robert G., J. Herron, and George Serafeim Abstract—This book is a comprehensive reference work exploring recent changes and...
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Sean Silverthorne
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
refers to corporate leaders speaking out on social and environmental policy issues not directly related to their company’s core business. Distinct from nonmarket strategy and traditional corporate social responsibility, the recent wave of...
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Dina Gerdeman
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