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- All HBS Web (136)
- Faculty Publications (69)
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- 28 Feb 2017
- First Look
First Look at New Research, February 28
success factors for managing business experiments at the “incubation moment,” which appear to improve the prospects of success. Publisher's link: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52307 forthcoming Strategy Science View Details
Keywords:
Sean Silverthorne
- 14 Jan 2014
- First Look
First Look: January 14
adjustments to the initial pricing scheme that were set to go into effect August 1. Were these changes enough to turn things around? Should Johnson stay the course on the other elements of his repositioning efforts? Is Johnson's...
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Keywords:
Sean Silverthorne
- June 2020
- Case
RBC: Transforming Transformation (A)
By: Ethan Bernstein, Francesca Gino and Aldo Sesia
In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,...
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Keywords:
Service Delivery;
Information Technology;
Transformation;
Change Management;
Collaborative Innovation and Invention;
Innovation and Management;
Decision Making;
Human Resources;
Management Systems;
Organizational Design;
Organizational Structure;
Groups and Teams;
Management Teams;
Banking Industry;
Financial Services Industry;
Canada
Bernstein, Ethan, Francesca Gino, and Aldo Sesia. "RBC: Transforming Transformation (A)." Harvard Business School Case 920-008, June 2020.
- 21 Aug 2023
- Book
You’re More Than Your Job: 3 Tips for a Healthier Work-Life Balance
tenure. We’re seeing layoffs across the board, and senior employees aren’t protected from these headwinds,” she says. “When your identity is your job, it’s going to be harder for you to see your options. You won’t have as much flexibility to go in a different direction...
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by Kara Baskin
- October 2013 (Revised January 2016)
- Case
J.C. Penney's 'Fair and Square' Strategy (Abridged)
By: Elie Ofek and Jill Avery
As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,...
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Keywords:
Business Model;
Change Management;
Marketing Strategy;
Price;
Consumer Behavior;
Decision Making;
Management Teams;
Brands and Branding;
Retail Industry;
United States
Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Strategy (Abridged)." Harvard Business School Case 514-063, October 2013. (Revised January 2016.)
- March 2014
- Case
Jurlique: Globalizing Beauty from Nature and Science
By: Geoffrey Jones and Andrew Spadafora
Considers the marketing and strategic challenges faced by natural beauty brands using the case of Australian-based Jurlique, which was acquired by Pola of Japan in 2011. The case opens two years later in July 2013 when Sam McKay, the chief executive officer, on a visit...
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Keywords:
Australia;
China;
Environmental Strategies;
Green Business;
Marketing;
Entrepreneurship;
Globalization;
Beauty and Cosmetics Industry;
China;
Australia;
United States
Jones, Geoffrey, and Andrew Spadafora. "Jurlique: Globalizing Beauty from Nature and Science." Harvard Business School Case 314-087, March 2014.
- 13 Jan 2003
- Research & Ideas
The Subconscious Mind of the Consumer (And How To Reach It)
techniques range from the development of new product ideas all the way to the repositioning of established brands. One of these firms just recently used the techniques mentioned above to identify an opportunity for a new product line and...
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Keywords:
by Manda Mahoney
- June 2020
- Supplement
RBC: Transforming Transformation (B)
By: Ethan Bernstein, Francesca Gino and Aldo Sesia
In 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of “enablers of collaboration” (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. Historically,...
View Details
Keywords:
Service Delivery;
Information Technology;
Transformation;
Change Management;
Collaborative Innovation and Invention;
Innovation and Management;
Decision Making;
Human Resources;
Management Systems;
Organizational Design;
Organizational Structure;
Groups and Teams;
Management Teams;
Banking Industry;
Financial Services Industry;
Canada
Bernstein, Ethan, Francesca Gino, and Aldo Sesia. "RBC: Transforming Transformation (B)." Harvard Business School Supplement 920-045, June 2020.
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
Behavior unit at Harvard Business School. "Successful companies may be able to reposition a 'dying' technology by redefining its identity and value for the customer." Raffaelli details his research in the paper Technology...
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- 23 Aug 2006
- Op-Ed
The Real Wal-Mart Effect
the United States, and its growth rate in the last twenty years has steadily declined from 30-plus percent to below the 10 percent mark in 2006. Wal-Mart has also been slowed by rapid increases in particular cost elements such as healthcare, pressure on its stock...
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- 13 Jun 2011
- HBS Case
Mobile Banking for the Unbanked
for "mobile," and "pesa" is the Swahili word for "money.") But soon after launching the service in 2007, they realized their mistake and quickly repositioned the service with the slogan, "Send Money...
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- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52104 forthcoming Strategic Management Journal Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions By: Menon, Anoop R., and Dennis Yao Abstract—This paper proposes...
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Keywords:
Sean Silverthorne
- 29 Apr 2014
- First Look
First Look: April 29
http://ssrn.com/abstract=1934217 Elevating Repositioning Costs: Strategy Dynamics and Competitive Interactions in Grand Strategy By: Menon, Anoop R., and Dennis A. Yao Abstract—This paper proposes an approach for modeling strategic...
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Keywords:
Sean Silverthorne
- 01 Mar 2010
- Op-Ed
A Golden Opportunity for Ford and GM
profitable in 2010 on an 18 percent increase in sales. Instead, Chrysler sales dropped 8 percent in January. Marchionne has not been aggressive in revamping Chrysler vehicles, repositioning the company's brand, or reorganizing its...
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- 19 Jun 2012
- First Look
First Look: June 19
case:http://cb.hbsp.harvard.edu/cb/product/312002-PDF-ENG EILEEN FISHER: Repositioning the Brand Anat Keinan, Jill Avery, Fiona Wilson, and Michael I. NortonHarvard Business School Case 512-085 Well-established fashion brand Eileen Fisher...
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Keywords:
Sean Silverthorne
- 07 Apr 2015
- First Look
First Look: April 7
liquidation, and class-level as well as overall recovery rates. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1573311 April 2015 Harvard Business Review Second Thoughts About a Strategy Shift By: Ofek, Elie, and Jill Avery Abstract—A retail guru...
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Keywords:
Sean Silverthorne
- 16 Sep 2014
- Research & Ideas
Has Apple Reinvented the Watch?
nature of the wearables market. Q: Any closing thoughts? A: If you think about the traditional watch industry, Apple's competition is not the Swiss. Since the 1990s, Swiss watch manufacturers have repositioned mechanical watches as status...
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- 19 Feb 2013
- First Look
First Look: Feb. 19
decided to make adjustments to the initial pricing scheme that were set to go into effect August 1. Were these changes enough to turn things around? Should Johnson stay the course on the other elements of his repositioning efforts? Is...
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Keywords:
Sean Silverthorne
- 27 Apr 2009
- Research & Ideas
Building Businesses in Turbulent Times
crisis as a disrupter to the status quo and look for areas of pain. In fact, cost cutting and restructuring are simply the first steps in repositioning and leading your company and industry through the crisis and in defining how business...
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by Staff
- 13 Mar 2012
- First Look
First Look: March 13
MaterialsFonterra David E. Bell and Mary ShelmanHarvard Business School Case 512-003 In 2011, Fonterra, the world's largest processor and exporter of dairy products, needed to reposition its business to take advantage of rising demand in...
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Keywords:
Sean Silverthorne