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- 14 Nov 2007
- First Look
First Look: November 14, 2007
reciente de Samsung descubrió que la imagen país no exhibe ningún impacto significativo en la imagen de marca ni en la intención de compra, al menos cuando se trata de una marca establecida. ¿Pero qué pasa cuando la marca es nueva o...
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Martha Lagace
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
in hospitals and homes to monitor millions of patients. Philips generates over one-third of its global sales from health care. Other companies like GE and Samsung are also active in health care. These brands enjoy some consumer...
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- 17 Mar 2011
- Research & Ideas
Harvard Business School Faculty Comment on Crisis in Japan
major DRAM memory chip makers like Samsung and Hynix in Korea, and Powerchip in Taiwan have already stopped quoting prices until they can assess the impact of the earthquake on their supply chains. Anisotropic conductive film is a key...
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Re: Multiple Faculty
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
goal is to reach 800,000 more within five years. Innovate Around—rather Than Through—the Technology Companies such as Samsung or Novartis can drive innovation from their R&D labs, continually translating scientific breakthroughs into...
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- 23 Jul 2013
- First Look
First Look: July 23
lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung posed a large competitive threat. He also knew he would sell more of the Android-powered tablets at the...
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Anna Secino
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
smartwatch industry recently saw a dramatic uptick in competition. Apple had introduced its smartwatch the prior year, other established technology companies such as Samsung and Motorola offered smartwatches, U.S.-based fitness tracker...
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Sean Silverthorne