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All HBS Web
(2,815)
- People (9)
- News (510)
- Research (1,027)
- Events (16)
- Multimedia (28)
- Faculty Publications (570)
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- 21 Feb 2012
- First Look
First Look: Feb. 21
the crisis. It also places the story in the context of Padraig's life journey and search for multi-dimensional success. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/811072-PDF-ENG Padraig O'Ceidigh and Aer Arann: Building a...
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Sean Silverthorne
- 11 Dec 2012
- First Look
First Look: Dec. 11
memoir, Decoded. Droga5 wrestles with two disparate challenges: developing a campaign for the book's launch and finding a way to drive trial for Bing, Microsoft's new search engine. Droga5's innovative solution is to kill two birds with...
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Sean Silverthorne
- 19 Apr 2011
- First Look
First Look: April 19
decided to purchase a small business after graduating from the Harvard Business School. The case explores his decision about whether or not he should finalize his deal to purchase Great Eastern Premium Pet Foods, Inc. (GEPP). It gives students the opportunity to...
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Sean Silverthorne
- 22 May 2007
- First Look
First Look: May 22, 2007
represent numbers in search of concepts that provide the illusion of meaning where none exists. This paper, dedicated to our dear friend, David Bradford, provides a general proof that standard and routinely used fiscal measures, including...
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Martha Lagace
- 16 Apr 2007
- Research & Ideas
Delivering the Digital Goods: iTunes vs. Peer-to-Peer
is working on a model of consumer search with recommendations, motivated by the proliferation of online recommender systems. The model can explain the impact of this technology on markets for experience goods, such as music, cinema, or...
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- 08 Jul 2008
- First Look
First Look: July 8, 2008
digitization of information goods have changed the commercial landscape: Virtual shelf space is infinite, consumers can search through innumerable options, and the marginal cost of reproducing and distributing products is low. What does...
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Martha Lagace
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
Communication, ends with looking at IR strategies, and I was searching for a suitable example to round it off and help students see the potential for even more growth. This BP situation seemed like a great opportunity to look at the...
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- 21 Feb 2017
- First Look
First Look at New Research: February 21
B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships as well as the implications for product offerings and marketing methods ranging from...
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Carmen Nobel