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- 5 Sep 2013
- Conference Presentation
The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States
By: Ai Hisano
This paper examines the role of color in the marketing and retailing of food products by focusing on the increasingly popular presentation of food in clear packages in the early-twentieth-century United States. In the 1910s, a candy company began using cellophane to...
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Hisano, Ai. "The Color of Taste: Selling Food in Clear Packages in the Early-Twentieth-Century United States." Paper presented at the CHORD Conference, Centre for the History of Retailing and Distribution (CHORD), Leeds, UK, September 5, 2013.
- 09 Jun 2022
- HBS Case
From Truck Driver to Manager: US Foods’ Novel Approach to Staff Shortages
consider even more changes in the conventional way of doing business, from creating more self-service stores to rethinking truck sizes and pack sizes so that trucks become less onerous to drive and unload. Whatever plans they execute,...
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by Pamela Reynolds
- 05 May 2009
- First Look
First Look: May 5, 2009
Banerjee and Lakshmi Iyer Publication:Natural Experiments in History, edited by Jared Diamond and James Robinson. Harvard University Press, forthcoming No abstract is available at this time. Download the paper: http://www.hbs.edu/research/pdf/08-062.pdf Are View Details
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Martha Lagace
- 06 Jun 2017
- First Look
First Look at New Research and Ideas: June 6, 2017
understanding the lack of diversity in entrepreneurship and the venture capital industry. Download working paper: https://pubwww.hbs.edu/faculty/Pages/item.aspx?num=52704 Cellophane, the New Visuality, and the Creation of Self-Service Food...
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Sean Silverthorne
- 07 Oct 2019
- Sharpening Your Skills
How Companies Can Make Up with (Very) Unhappy Customers
Anxiety Through Access to Human ContactThis study finds that customer anxiety during self-service transactions can reduce customers’ trust in the service provider. Operational design choices may help. Calculators for Women: When Identity...
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- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
explain Alvarez and Sesia, in response to a few key issues: the rise of self-service in retail, which led to a weakening of face-to-face connections with customers; the increased commoditization of the retail experience; and "massive...
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- 12 Apr 2004
- Research & Ideas
What Great American Leaders Teach Us
the war ended, Phillips was well positioned to meet the pent-up needs of consumers. His counterpart, Clarence Saunders, who founded Piggly Wiggly, was a consummate Mold-Breaker. He fundamentally revolutionized grocery shopping by converting the local general store into...
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by Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper uses the context of online...
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Martha Lagace
- 08 Dec 2008
- Research & Ideas
Thinking Twice About Supply-Chain Layoffs
"What's not to like about an enjoyable service environment and knowledgeable employees? But they aren't always the key to profits," Ton says. "My findings suggest that for retailers that sell undifferentiated products, offer a View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
they seek advice from others. However, increasingly companies that operate in high-anxiety settings (like financial services, health care, and education) are deploying self-service technologies (SSTs), through which anxious customers...
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Sean Silverthorne
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
along with his mother at Sainsbury’s in England. Back then, shoppers visited different counters to request various foods, paying for cheese at the cheese counter, fruit at the fruit counter, and so on. Years later, self-service became the...
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- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities is expected to increase by 3...
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by Carmen Nobel
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
faced. There is also a second cause, one that has its roots in the changing shopping experience. During the 1960s, European retailing began moving away from personalized service and toward new self-service sales formats. Abetted by the...
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- 30 Aug 2016
- First Look
August 30, 2016
widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J. Ko are...
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Carmen Nobel
- 05 Apr 2011
- First Look
First Look: April 5
PublicationsThe Labor Illusion: How Operational Transparency Increases Perceived Value Authors:Ryan W. Buell and Michael I. Norton Publication:Management Science (forthcoming) Abstract A ubiquitous feature of even the fastest View Details
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Sean Silverthorne
- 22 Nov 2016
- First Look
November 22, 2016
seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O. Wobbrock and Dr. Andrew J....
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Sean Silverthorne
- 14 Feb 2017
- First Look
First Look at New Research: February 14
unlimited refills). Bundling causes people to buy less soda. Free refills can increase consumption, especially when waiter-served. This perverse effect is reduced in self-service contexts, which require walking just a few steps to get a...
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Sean Silverthorne