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- 17 Oct 2006
- First Look
First Look: October 17, 2006
closed, Lenovo is preparing for the intense limelight that would come with its sponsorship of the February 2006 Turin Winter Olympics. There, it plans to introduce a Lenovo-branded product line designed from the bottom up for the small to...
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Sean Silverthorne
- 19 Jun 2007
- First Look
First Look: June 19, 2007
Heart Health Awareness Harvard Business School Case 507-026 In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship strategy that would raise...
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Martha Lagace
- 15 Jul 2008
- First Look
First Look: July 15, 2008
there is financial data available in the years before and after their initial public offering (IPO), I differentiate between those that have private equity sponsorship (PE-backed firms) and those that do not (non-PE-backed firms). The...
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Martha Lagace
- 31 Mar 2009
- First Look
First Look: March 31, 2009
sample of private firms for which there is financial data available in the years before and after their initial public offering (IPO), I differentiate between those that have private equity sponsorship (PE-backed firms) and those that do...
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Martha Lagace